Writing on the Web

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. Video Content. The quality of videos and their content seems to be forever improving.

Trending Sources

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Referrals indicate quality content and authority. Are you making your content easily shareable ? If you are not getting comments and shares, consider your content and headline.

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. CM is content.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? Content marketing is a focus for many agencies and businesses alike. She is a web content writer for Business.com.

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How Do You Choose a Blog Platform?

Writing on the Web

All your content can go with you. WordPress.org is where you can download your own copy of the WordPress blogging/Content Management System (CMS) software for free. How do you choose a blog platform ? .

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Your content needs to be customer-focused.

The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. More than ever before, content is king!

Rules 101

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How to Become a Pinterest Warrior

Writing on the Web

Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. Are you using Pinterest effectively?

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Is your blog content writing appealing to both thinkers AND feelers ? Brain Based Content Marketing Getting Read Writing Great Blog Content Attracting Clients personal stories personality

5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

An About page is an important content marketing opportunity. You can read the back story on my core business here: Content Marketing Matters. When’s the last time you updated your bio on your About page on your blog or website?

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. When it comes to effective Web content, it’s no longer enough to post simple text with a graphic.

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

I’m referring to digital assets , or content that is offered as a service to your readers. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

How to Blog for Your Business Using Personality

Writing on the Web

Attracting Clients On Writing Better Writing Great Blog Content Story Telling blog traffic content marketing tips personal stories personalityDo you know how to blog for your business using personality yet remaining professional?

Top 5 Content Marketing Blog Aggregators

Writing on the Web

Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic Have you created a list of your top 10 blogs?

Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

Article Ideas blog content blog inspiration business blogging original content How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!)

Better Business Blogs: Correct Those Broken Links

Writing on the Web

We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. If the link is to external content (outside of your control), try to find a relevant new link to replace it.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Get Found Online: 5 Question Quiz

Writing on the Web

Is your content optimized for search engines? Continue to entertain or inform them through content, based on what they want or need. Your site, (website or blog) must offer content with keywords. How easy is it for you to get found online?

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Since then, I’ve expanded with other content options, like ghost blogging and e-books.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You can also have a business page on LinkedIn, as Patsi does here for Content for Coaches.). While Facebook offers a window to your whole life, LinkedIn is strictly for professional use, so the content you post is relevant to your specific field.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Use the body of the email to introduce the newsletter, and include the entire content in a clickable link document or webpage so the email is only 2-3 paragraphs long. Make it easy to find content on your blog. Have you noticed what great business newsletters have in common?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Article Ideas How to.Tips On Writing Better Writing for the Web Writing Great Blog Content Writing Great Copy blog content blog writing business blogging business blogs how to start blogging writing on the web

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Writing on the Web

The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. What time-saving social media tips can you share for extending the reach of your content marketing and blogs through social media?

The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. Create shareable content – Don’t be a bore. In my next post I’m going to talk about your content – what keeps your reader reading – and how to avoid boring blogs.

Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Content matters. Related posts: Content Marketing that Speaks to the Old Brain.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. When I’m working with my clients on their blogs, I often find their content is all over the map.

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Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? Where can you find this unusual blog content?

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. Can you still make money blogging ?

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

Connect Your Blog to Facebook Automatically

Writing on the Web

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

The same is true for writing quality content – blog posts are written by following a creative process. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy to your audience.

A Checklist for a Good Blog

Writing on the Web

About Blogs Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog formatting blog marketing business blogging content marketing with blogs SEO

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? You cannot personalize the content. If the content is appropriate for them or their pages, “tag” them in.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust