Smashmouth Marketing

TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

No fluff content Fun - I am the Funnelholic, it has to be fun. What’s the best content you have ever created? I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco.

Sales 77

Five Content Marketing Mistakes to Avoid

Smashmouth Marketing

Everyone is jumping into content marketing. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. Companies create content for themselves not their buyer.

Trending Sources

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Create great content. Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. I personally may have benefitted by 1 or 2 a day.

SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

3 Great B2B Demand Gen Articles from Last Week

Smashmouth Marketing

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! 7 Fluff-Free Reasons Your Online Content Isn't Spreading. Garland shares some great thoughts as to why your content may not be as aflame as you'd like it to be.

Be a B2B Tweeter, Not a B2B Twit

Smashmouth Marketing

It means you’ve got to be writing great content. The opportunity to have great content and data at my fingertips, throughout any part of my day, is exciting for me. Sometimes I think George Lucas just didn’t “get it” when he made the Star Wars prequels.

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? Not sure I'm going to pick up the new iPhone just yet.

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Ardath spends a considerable amount of time discussing what she calls "Contagious Content," and with good reason - she understands the importance of content that spurs the prospect to move from reading to engaging. The Catcher in the Rye. Moby Dick. Pride and Prejudice.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

We focused first on content and blogging and then decided to dig deeper into SEO best practices. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client.

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

It will allow my prospects to find me in multiple different ways, and allow my real time content to be as valuable as my static content -- even if those searching aren't into Twitter or Facebook. If someone has already written about this, forgive me.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc.,

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc.,

MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing."

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.".

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Focus.com is Creating Knowledge and Content and Running First Class Webinars

Smashmouth Marketing

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. I've been participating with Focus.com as one of their contributing Focus Experts. The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. It seems to all be about content. The more you produce, the more content emerges in your name, your brand.

Demand Gen Freestyle Takeaways from Focus.com

Smashmouth Marketing

They want to be able to absorb content and let the decision take hold. Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. It seems to all be about content. The more you produce, the more content emerges in your name, your brand.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Outbound Marketing Efforts Fail, Now What?

Smashmouth Marketing

Was the content or offer valuable to the prospects?". In a perfect world, all of our marketing efforts work exactly to plan, don't they? Unfortunately, our world isn't perfect, and as great as our plans may seem at the beginning, sometimes they're going to fail. Sometimes, they're going to fail miserabley. But, much like a rising star in the boxing circuit, the victory comes not from how many times you get knocked down, but rather, how many times you can get back up.

Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

The influence of content and word of mouth jumps them from side to side to back and down again. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing.

Lead Gen Tips: How to Produce A Successful Webinar

Smashmouth Marketing

Initial Planning - Identify speakers, topics and goals of the webinar Messaging - Get all participants and constituents together to brainstorm messaging, expectations, schedule and action items Content Creation - Three weeks prior. Involve all participants in the content creation process and solicit comments constantly. Casual run-through with some designated critics that are not intimately involved with the content.

Lead Gen Tip: How to Produce A Successful Webinar

Smashmouth Marketing

Initial Planning - Identify speakers, topics and goals of the webinar Messaging - Get all participants and constituents together to brainstorm messaging, expectations, schedule and action items Content Creation - Three weeks prior. Involve all participants in the content creation process and solicit comments constantly. Casual run-through with some designated critics that are not intimately involved with the content.

B2B University: Top 15 Tweets

Smashmouth Marketing

We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. Today's B2B University, sponsored by Silverpop, was a great turnout. My estimate was 150 or so. Great networking and information sharing. Glad to have met everyone I met. If we didn't meet but you wanted to.shoot me a message.

ROI 2

MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies.

SMB 2

MarketingProfs Digital Mixer: Top 20 Tweets #mpdm

Smashmouth Marketing

them content that's useful to them in the ways they want to get it. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. mpdm if you missed it - enjoy - - [link].

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa mvolpe : "design your website first for search engines" use the free tool www.WebsiteGrader.com to check how you are doing #sherpab2b09 NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09 mvolpe : I agree!! SO leverage content, and find inexpensive ways to produce.