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How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

Relevance and real-time personalization are key to account-based marketing and 77 percent of B2B marketers agree, according to the Direct Marketing Association’s Real-Time Marketing Insights Study : Conduct an audit of your existing content and map them against your knowledge of the buyer’s journey.

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Most marketing technologies fit within one of the following software categories: Content management. Perhaps a section of your demand generation framework would look something like this: Publish Content – Share Content – Track Conversions – Nurture Leads into Sales Funnel.

Trending Sources

How to Conquer 5 Common B2B Marketing Problems with Content

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That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies?

How to Create Content for a Winning Account-Based Marketing Strategy

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You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. The Key to Content that Stands Out. As a result, the returns on content have diminished.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

How to Convince Your CEO of the Power of B2B Content Marketing

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CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. How can you prove content marketing gets results unless you have a budget to put it to work? Content marketing is like crockpot-marketing.

How Long Does it Take to Get Results from Content Marketing?

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What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. The amount of content you provide.

Who Owns Twitter (Marketing or Sales)?

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Twitter is responsible for 16 percent of all social referrals to longer articles, and 14 percent of referrals for shorter articles, so it’s a good fit for content marketing. For B2B marketers , Twitter is an excellent place to connect your audience with your content.

Google Analytics- Calculated Metrics for Lead Generation Websites

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Content Downloads per User: Measures user engagement with your content assets. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Is your content marketing strategy plagued with glitches and slowdowns? Sometimes you have to re-think how your team works together to produce and distribute your content. Who in your organization is involved in content production? Content Marketing Strategy

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Their content continues to go unnoticed.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Let’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Let’s talk retargeting.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Here’s a simple scenario: You promote content or trials within AdWords ads and direct prospects to landing pages with forms.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Deploying online content effectively to support account-based marketing is just the tip of the iceberg.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. And if content is king, case studies are the crown jewels. Clearly, case studies are important and one of the most effective forms of content marketing. Content

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. There’s plenty of content on the web about Facebook Business Pages. Original content.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

A CMO’s Guide to Conversion Metrics with Google Adwords

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Example: If a click leads to a gated content download AND a free demo, you can attribute both conversions to one click or prospect, or just track it as one conversion per click, meaning it becomes a “converted click.”.

A Social Media Measurement Dashboard; One Approach

NuSpark

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . In the meantime, the quality content you share will attract audiences, and that’s the first step. . Retweets of Your Content.

Who Should Nurture B2B Leads with Social Media?

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Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing?

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

The poll also supports my message of how content marketing and lead generation go hand-in-hand. Results in detail: Improving content marketing strategy took nearly 40% of the vote. I was surprised by the amount of votes content received.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Why Marketing Automation Does Not Work

NuSpark

But they have no plan, no content. Similarly, a marketing automation system with no process or content does not create leads and convert sales. Create Your Content Strategy and Process. That makes it easy to map out the content you need to create.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. Step 5: Now we need to add Content Experiment code.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. Step 5: Now we need to add Content Experiment code.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

A fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Content That Converts.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

A fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Content That Converts.

Content Marketing: Goals, Issues, Strategies

NuSpark

I’ve been thinking about all this content marketing we’ve been exposed to lately. Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). Other content: Video scripts, podcast scripts, powerpoints.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Content Syndication. Learn more about content syndication.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Content Syndication.

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How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

NuSpark

To grow your business today, you must build your online influence by creating insightful content that helps your target audience. So while your company’s subject matter experts have valuable ideas to share, only a few of the right people are stumbling across the content they create.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Tracking all the major social sites, the tool helps me analyze the overall effectiveness of content, and which are your most powerful influencers. Content. Although I have a stable of accomplished writers, sometimes we just need extra content for blogs or articles, purely for SEO purposes.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week.

Demand 107