Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing.
7 Reasons Why Marketing Automation Projects Fail
AUGUST 24, 2009
No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Even more: the content should match the phase in the buying process, from awareness to validation.
25 Great B2B Content Marketing Articles
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Content Planning.
Will Marketing Automation Be Free?
AUGUST 10, 2010
Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system.
A Content Formula for Complex B2B Organizations
Content Marketing is essential for anyone who wants continued success and growth
Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
Often, the content of the email is kept short. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Database Segmentation. Segmentation came up several times. You need to tailor your drip campaigns to different audiences.
Marketing Automation Trends for 2010
JANUARY 12, 2010
Creation of buyer-centric content. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. One particular area I think is ripe for greater attention is really dealing with the need for more precisely targeted content. I think there is a common automated solution to both these problems that involves breaking content into snippets and delivering the right snippet at the right moment.
Is Content Marketing the New PR?
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising.
Process Turns Marketing Automation Into Revenue
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized B2B sales processes. The top three issues are people , processes and content. The third roadblock from the survey was insufficient content.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
JULY 12, 2010
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum.
Finding Untapped Revenue in Your Marketing Database
AUGUST 25, 2010
Create Content That Your Audience Needs. Several of the leading marketing practitioners and consultants have written chapters on topics ranging from sales & marketing collaboration to conversion optimization and content marketing: Jill Konrath : Candid Letter from Sales to Marketing.
7 Steps to Finding Untapped Revenue in Your Marketing Database
JUNE 17, 2010
This video gives an overview of the content of the webinar: Register here: https://www2.gotomeeting.com/register/594743683. This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database.
Social CRM, Inbound Marketing and Marketing Automation
MAY 5, 2010
I won’t automate great content, but at least it can take care of the logistics. Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles.
Lead Nurturing Checklist for Marketing Automation
APRIL 15, 2010
Which content is available for nurturing? Content. Every campaign needs content. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts.
What Lead Nurturing Content to Send When?
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage? What Is Lead Nurturing Content? Lead Nurturing content contains information that prospects need to make a purchase decision.
What is the ROI of Lead Management?
AUGUST 17, 2009
For each stage and role you need to have optimized content. Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook.
Impressive Marketo User Summit
OCTOBER 15, 2010
The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. Additionally, it will make it possible to measure the results of your content marketing efforts more accurately. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season.
Pardot User Conference Proves They’re a Top Marketing Automation Vendor
SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
MarketingSherpa B2B Marketing Summit
AUGUST 23, 2010
Content that Converts – Marko Muellner and Thom Schoeborn from Webtrends. San Francisco: October 4-5 / Boston: October 25-26. Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. What is nice about this summit is that most speakers are marketing practitioners, not vendors.
Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%
JULY 23, 2010
Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This will dramatically increase the effectiveness of your lead nurturing campaigns. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. The following questions will be addressed: Do segmentation and personas really increase conversion? How many segments should I create?
Webinar Recording: 7 Steps to Finding Untapped Revenue
JUNE 23, 2010
Table of Contents. This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. Introduction by Jep Castelein. 1848 James Marshall Discovers Gold. How Much REVENUE Are You Missing Out On? NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump.
Measuring Marketing ROI: Campaign Attribution and Campaign Influence
MARCH 24, 2010
In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.) GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue.
Genius Marketing Automation Blog Posts
JANUARY 14, 2010
7 Simple Steps to Get Started with Content Marketing. Tips for Creating Better Lead Nurturing Content. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation.
MarketingSherpa B2B Marketing Summit Boston
OCTOBER 4, 2009
Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit.
8 Tips to Get Started with Marketing Automation
SEPTEMBER 24, 2009
Create Some Good Content. The key ingredient for lead nurturing is high-quality content, not about your solution itself, but about the broader issues that it addresses. Although more content is better, you can already start nurturing with a few pieces of good content. For example, Ness Technologies used 3 well-chosen content assets to run an entire campaign. “Where do I start?”
LeadSloth Marketing Automation Blog – Survey Results
SEPTEMBER 24, 2009
Content Marketing (the latest trend). Content Marketing (the latest trend). LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. But this week it reached critical mass, so I was able to draw some interesting conclusions. The Most Requested Topics.
B2B Marketing University: What Do You Want to Learn About?
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. So in short: Write appealing content, so other people want to link to it.
Demand Generation Blogs Continued
JULY 10, 2009
Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone.
Inbound Marketing & Marketing Automation
JUNE 23, 2009
SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. blogging, creation of high-quality content, and website conversion optimization. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database.
Top-10 Marketing Automation Blogs
APRIL 24, 2009
Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. David’s posts are about content-based marketing, which is an important ingredient of successful lead generation. A couple of people recently asked me which blogs I’m frequently reading. So here’s the list.
MarketingSherpa’s Email Summit 2009
MARCH 15, 2009
Leveraging user-generated content. Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality.
The Best Content Marketing Examples
B2B Marketing Insider
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing
Content shock re-visited, the content marketing myths and realities
grow - Practical Marketing Solutions
JANUARY 16, 2017
They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.
How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
FEBRUARY 5, 2017
In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. The amount of content exploding online is staggering. Creating a cycle, we can call The Content illusion.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
8 Questions to Help You Decide if Your Content is Good Enough
APRIL 19, 2017
The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Tip: make sure that the title of the content communicates that unique value.).