Industrial Marketing Today

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

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Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This post is […] The post Content Marketing to Engineers is Tough. This is only a content summary.

Survey 107

Trending Sources

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing Social mediaIndustrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary.

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing content marketing to engineers Marketing to engineers

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Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

They both inquired about using manufacturing content marketing to help their sales efforts. This is only a content summary. Visit my website for more content on industrial marketing.]. I recently received two emails from two different manufacturers.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. This is only a content summary. Visit my website for more content on industrial marketing.].

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Visit my website for more content on industrial marketing.].

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

The need for a robust online presence (Website and customer-centric content marketing) is driven by […] The post No Digital Marketing for Manufacturers = Marketing in the Past by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

How Industrial Marketing Influences Buyers

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Marketing Digital marketing for manufacturers engineering buyers industrial buy cycle industrial buyers industrial digital marketing Manufacturing content marketing

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. This is only a content summary. Visit my website for more content on industrial marketing.].

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Multichannel industrial marketing strategy doesn’t get that much attention or buzz.

Marketing Engineering Services with Content

Industrial Marketing Today

I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial content marketing

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Content Marketing for Manufacturers: What’s real and what’s hype?

Industrial Marketing Today

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.

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In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.”

Industrial Content Marketing — Goals are Misunderstood and Misaligned

Industrial Marketing Today

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Engineering marketing Industrial content marketing Manufacturing content marketing

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.”

Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? This is only a content summary.

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Marketing Digital marketing Industrial content marketing WebinarImagine this all too common scenario if you are a manufacturer, distributor or an engineering company.

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Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year.

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception.

Content Marketing for Manufacturers Must Go Deeper than ToFu

Industrial Marketing Today

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today.

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym.

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Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. This is only a content summary.

Are Manufacturers Turning a Deaf Ear to Content Marketing?

Industrial Marketing Today

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary.