Industrial Marketing Today

Trending Sources

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing content marketing to engineers Marketing to engineers

Field 85

Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This post is […] The post Content Marketing to Engineers is Tough. This is only a content summary.

Survey 107

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

They both inquired about using manufacturing content marketing to help their sales efforts. This is only a content summary. Visit my website for more content on industrial marketing.]. I recently received two emails from two different manufacturers.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. This is only a content summary. Visit my website for more content on industrial marketing.].

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Visit my website for more content on industrial marketing.].

How Industrial Marketing Influences Buyers

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Marketing Digital marketing for manufacturers engineering buyers industrial buy cycle industrial buyers industrial digital marketing Manufacturing content marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

The need for a robust online presence (Website and customer-centric content marketing) is driven by […] The post No Digital Marketing for Manufacturers = Marketing in the Past by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. This is only a content summary. Visit my website for more content on industrial marketing.].

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Multichannel industrial marketing strategy doesn’t get that much attention or buzz.

Content Marketing for Manufacturers: What’s real and what’s hype?

Industrial Marketing Today

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.

Buzz 91

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial content marketing

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.”

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Marketing Engineering Services with Content

Industrial Marketing Today

I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.”

Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? This is only a content summary.

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year.

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Marketing Digital marketing Industrial content marketing WebinarImagine this all too common scenario if you are a manufacturer, distributor or an engineering company.

Case 95

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception.

Content Marketing for Manufacturers Must Go Deeper than ToFu

Industrial Marketing Today

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today.

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym.

BANT 91

Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. This is only a content summary.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust