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Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

Stop creating Random Acts of Content

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I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. I think this also describes much of the content-creating activity I see going on for both brands and individuals.

Why content is your enemy and experiences are your friend

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“When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” “Content is like a food buffet that feeds Google,” he continued. We are in good shape today because our content is an experience.”.

The greatest content marketing case study in history

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I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. The greatest content marketing case study. Here’s why I love this piece of content so much. B2B content at that.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The implications for your content strategy.

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

How do I find time to create content? 25 Ideas!

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I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Pick the content type that fits your mission and stick to it. By Mark Schaefer.

If you’re not embracing native advertising, your content marketing strategy is obsolete

grow - Practical Marketing Solutions

We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution. Who cares about impressions and clicks on top-funnel content?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Content marketing strategy: Start with questions, end with insights

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A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. Essentially, it’s a content idea generator!

The business case for unbranded content

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In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working.

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How to ruin your content by overthinking things

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I was a content screw-up in my early years because I made everything too complicated. I was spending too much time on too much crappy content because I was overthinking things and making it too complicated. Here are a few pointers to help you relax and create content the easy way.

Five new content forms rocking the marketing airwaves

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When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. By Mark Schaefer.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

The strategy behind the content

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A lot of this reflection is spent on the time I spend creating content. I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Here’s a summary of where things are headed: Written content.

28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online.

Why we create crap content: We’re afraid

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It occurs to me that this sort of elitist arrogance is precisely why so many people create crap content. We create crap content because we’re afraid. The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Why it’s a very good sign that people don’t read your content

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Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. I was working so hard, and creating content that was pretty darn good. There are a lot of reasons why people share content, but there are three big ones. By Mark W. Schaefer.

5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. In fact, in terms of content techniques, the business world is a sloth racing against cheetah compared to the pace of change in mainstream journalism.

Does every business need content marketing? A reality check.

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Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. Content marketing is one weapon in an arsenal. By Mark Schaefer.

A new process to quantify content marketing success

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This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. A content marketing measurement process. Content Shareability ratings.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

One easy tip to increase content sharing immediately

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In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. You are going to all this trouble to create great content.

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8 Strategies to stand out when you’re late to the content marketing game

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Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with your content, you’re one of the lucky ones. The biggest real estate firms are creating lots of online content, newsletters and Facebook posts.

Using psychology to make your content relevant

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In order to be relevant you have to depend on these three things: Content , Context , and Contact. Content. In order to successfully deliver a message that will force people sit up and take notice, you must remember to create content that communicates your message effectively.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Content is the catalyst.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

3 Little-Known Ways to Use Content Marketing for Client Education

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We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. Mark Schaefer recently wrote about leveraging content marketing for leads versus loyalty. By Brooke B.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa. Foremost is Content Shock.

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Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

Case study: Small business content marketing success

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Most of this growth is attributed to our content marketing strategy. It wasn’t until 2012 that we started a content program that led to high growth with little cash outlay. Small Business Content Marketing. Share Your Content. By Kate McQuillan, {grow} Community Member.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Four profound marketing megatrends for 2016 and beyond

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If you are only focusing on producing content, you’re already behind. The fight to overcome Content Shock is the most impactful force in our field since the dawn of the Internet itself. Content forms — How do you make your content even more remarkable?

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What are the most reliable content channels to connect with customers?

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I recently had a chance to hear entrepreneur and author Joe Pulizzi speak about his wonderful new book Content Inc and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? But what is content curation achieving?

The art and science of developing an enterprise content strategy

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There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? The content is a given.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust