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What happens to your marketing effort when Google search goes away?

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This is the penultimate goal of content marketing – to earn our way to the top of that list of Google content recommendations. Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content.

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Content shock re-visited, the content marketing myths and realities

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They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

Trending Sources

Stop creating Random Acts of Content

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I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. I think this also describes much of the content-creating activity I see going on for both brands and individuals.

Why content is your enemy and experiences are your friend

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“When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” “Content is like a food buffet that feeds Google,” he continued. We are in good shape today because our content is an experience.”.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The implications for your content strategy.

The greatest content marketing case study in history

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I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. The greatest content marketing case study. Here’s why I love this piece of content so much. B2B content at that.

The business case for unbranded content

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In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working.

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The five great questions of content marketing

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These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. By Mark Schaefer.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

The strategy behind the content

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A lot of this reflection is spent on the time I spend creating content. I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Here’s a summary of where things are headed: Written content.

28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online.

How do I find time to create content? 25 Ideas!

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I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Pick the content type that fits your mission and stick to it. By Mark Schaefer.

Content marketing strategy: Start with questions, end with insights

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A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. Essentially, it’s a content idea generator!

Five new content forms rocking the marketing airwaves

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When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. By Mark Schaefer.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Does corporate storytelling work? Some mega-brands say no.

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With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.” ” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. In fact, in terms of content techniques, the business world is a sloth racing against cheetah compared to the pace of change in mainstream journalism.

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Why we create crap content: We’re afraid

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It occurs to me that this sort of elitist arrogance is precisely why so many people create crap content. We create crap content because we’re afraid. The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The three biggest social media problems are NOT social media problems

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2) Content Shock. I did some consulting for a company recently that seemed to be doing everything right: They were creating excellent content consistently. They had resources available to promote the content and engage with a community. By Mark Schaefer.

Why it’s a very good sign that people don’t read your content

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Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. I was working so hard, and creating content that was pretty darn good. There are a lot of reasons why people share content, but there are three big ones. By Mark W. Schaefer.

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A new process to quantify content marketing success

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This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. A content marketing measurement process. Content Shareability ratings.

Using psychology to make your content relevant

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In order to be relevant you have to depend on these three things: Content , Context , and Contact. Content. In order to successfully deliver a message that will force people sit up and take notice, you must remember to create content that communicates your message effectively.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Content is the catalyst.

One easy tip to increase content sharing immediately

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In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. You are going to all this trouble to create great content.

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Social media engagement is a lousy metric

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Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes, tweets, and mentions. By Mark Schaefer.

Does every business need content marketing? A reality check.

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Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. Content marketing is one weapon in an arsenal. By Mark Schaefer.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

3 Little-Known Ways to Use Content Marketing for Client Education

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We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. Mark Schaefer recently wrote about leveraging content marketing for leads versus loyalty. By Brooke B.

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Marketing is not just about monetizing an audience through content, in fact it rarely is.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

8 Strategies to stand out when you’re late to the content marketing game

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Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with your content, you’re one of the lucky ones. The biggest real estate firms are creating lots of online content, newsletters and Facebook posts.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa. Foremost is Content Shock.

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Four profound marketing megatrends for 2016 and beyond

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If you are only focusing on producing content, you’re already behind. The fight to overcome Content Shock is the most impactful force in our field since the dawn of the Internet itself. Content forms — How do you make your content even more remarkable?

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How to ruin your content by overthinking things

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I was a content screw-up in my early years because I made everything too complicated. I was spending too much time on too much crappy content because I was overthinking things and making it too complicated. Here are a few pointers to help you relax and create content the easy way.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? But what is content curation achieving?