Customer Experience Matrix

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The messages can include different forms of dynamic content including recommendations, coupons, and banners. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

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Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics.

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Trending Sources

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

Since there are many more people in the lower-level jobs than in management, it's safe to conclude that anything from half to two-thirds of marketing, content creation, sales, and technology jobs are at risk.

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Why MarTech Fails: A Data Driven Answer

Customer Experience Matrix

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

Existing recommendation engines and predictive models can easily tell you which content a person is most likely to pick or which product they are most likely to buy. That level is needed because marketers have to create the content that the machines will choose from during those treatments.

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Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

In a survey by personalization vendor Evergage , respondents who were already doing real-time personalization were most often basing it on immediately observable, potentially anonymous data including type of content viewed, location, time on site, and navigation behavior.

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Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

new focus on automated content creation and campaign design. Lack of skilled users and adequate content are already huge barriers to effective multi-channel marketing.

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#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

And where will all that highly tailored content come from? You guessed it: automated content creation systems, which are more common and further advanced than you may realize. So the only piece the company can expect to own is the analytical layer – the bidding and content engines.

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Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

The system integrates with major CRM and association management systems, and can access their contents to some degree.

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Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The point was the difference between basing content selection on individuals and on segments. The distinction these vendors were making is between selecting content separately for each individual and selecting the same content for all members of a segment.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Recommendations also draw on a common technology, whether the system is suggesting which products a customer is most likely to buy, which content they are most likely to download, or which offers they are most likely to accept.

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Future of Marketing Content: Reflections on the Content2Conversion Conference

Customer Experience Matrix

The first strand was the number of systems that offer detailed information about content consumption. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page. But I wonder how many marketers or content creators are ready to take advantage of this information.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006. Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing?

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Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

So most third-party intent data is based on visits to Web pages whose content attracts prospective buyers of specific products. In addition, the data is aggregated by assigning the original Web content to standardized categories.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

But it doesn’t do multi-step campaigns, predictive analytics, offer tracking, and supporting functions like content management. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The contrast here is with obstacles such as creating enough content, which were cited by people who were highly satisfied, suggesting those obstacles were ultimately overcome.*

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FlipMyFunnel Conference on Account-Based Marketing Comes to Austin on June 7

Customer Experience Matrix

There are also some execution differences, such as creating content that is designed to elicit information about the account rather than content that’s aimed at attracting new leads from whatever company happens to show up.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

The third step, which Lytics hasn’t yet taken, is to select the content itself. McDermot was quite adamant that the company is not in the content recommendation business, leaving that marketers’ creativity.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Content building was more impressive.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. Salespeople can also set up their own contents.

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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

In current marketing practice, those decisions are made with a content map that plots available content against customer life stages and personas. This makes sure that appropriate content is available for each situation. So any machine-based approach to customer management has to generate personas, life stages, and content to be complete.* Automated content creation is already available to a surprising degree and will only get better.

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Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

If you want advanced customization, you’ll probably need a content building specialized tool. Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find.

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Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing

Customer Experience Matrix

But, as BlueConic’s experience reminds us, practical marketing tasks like content creation, program flows, and result analysis are organized around groups of similar customers. I’m as fond of hearing my voice as most consultants, which is very fond indeed.

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Usermind Makes Journey Orchestration Simple

Customer Experience Matrix

A key feature of Usermind is it makes integration easy by reading the contents of the source systems automatically, so any custom data elements or objects are incorporated without user effort. But there’s no predictive analytics, content creation, or message execution.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It

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Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

If you want a real-world example, think how search engine optimization already boils down to “selling” content to the Google ranking algorithms). ‘Tis the season for predictions.

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

It even dawns on me that having marketers restrict their focus to content creation has some advantages, given how much more content is needed these days. Trends are signposts of the future: they point to where we’re headed.

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Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

lots of content. We all know that content is king, but sometimes forget the king has a voracious appetite. But deploying the initial content is just the start: you then have to monitor performance, test alternatives, and periodically refresh the whole stream.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

The system’s developers set of goal of handling any data source, which led to a system that can ingest nearly any database type, API feed or file format, including JSON and XML; automatically identify the contents of each field; and map the fields to the standard data model. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

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LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

But, getting back to last week's conversations, what really struck me was a less obvious connection of ABM and predictive to content. Two of the vendors described using their systems to select which content to send to specific accounts or individuals.

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