Buzz Marketing for Technology

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Here are three key takeaways from the webinar: What is viral content?

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

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Trending Sources

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance. Knowing how the content game is played.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

The State of Digital Marketing 2015

Buzz Marketing for Technology

Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing.

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Stagnant Page Content.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Have you tested and experimented with this content? Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Content is king so being able to use it to your advantage is key. Content is the new collateral.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

The conference is a jam-packed two-and-a-half days from September 15-17 in Atlanta with 5 tracks ranging from Big Data, Mobile, Social Organization, Customer and Community as well as Content. Posted in Innovation Interactive Marketing Strategy.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Mobile Gets Personal Too - As consumers adapt to living their lives from their mobile phones and tablets, they’ll expect platform-specific offerings that offer a better shopping experience, geo-specific content, special offers and other elements that complement and enhance life on the go.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). Posted in QR Codes.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Don’t just pay attention to style—your content also has to be consistent across channels and campaigns.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

They’ve also got enough content to appeal to every person in the US if they want to – it’s just a question of surfacing the right content to the right people. Therefore there is no extra work involved in getting more products or content; the challenge is simply using it better.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

> Business Intelligence Content Marketing Conversational Marketing Innovation Listening Reputation Management Social Business Intelligence Social Media Business Impact ROI Social Intelligence Social Listening

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

online content, messaging, images, offers) in the right way on the right channels at the right times and places? Should you parse and meter the content differently? Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Converseon – They offer a monitoring tool that filters out content not relevant to you.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. Optimizing your site for content, design, offers, and copy is the only way to ensure your are taking full advantage of your site traffic.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

This rule path can then be enhanced with complementary content or offerings, whether for discount on the searched product or an up-sell on similar items. Recommendation content, placement on the page and the design of a promotion all play a role in the success of recommendations.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

The "music:" operator returns content related to music only. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. 3) Treat your content like a category.

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The Rapid eLearning Blog

Buzz Marketing for Technology

This leaves less room for your course content. While using this type of template might be easy for the organization to control its content, ultimately, it inhibits creative innovation. Instead, focus on structuring the course content for effective learning.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” But identifying the best customers online and serving them the content they need is easier said than done.

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Contents. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

1. Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time. Posted in Customer Experience Mobile.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.