Biznology

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

6 types of content your readers hate

Biznology

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty.

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Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Google relies on global online content to come up with its search results. Google isn’t content in, search out. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

According to Facebook : You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places. Open Graph markup lets you take control over how your website content appears to others.

Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. After all, the content was written by professional writers and was a hit in print. Plus, some of their writers were afraid that adding key phrases would transform their great content into jargon-stuffed drivel.

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Micro-learning and video content: where is the focus?

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set.

Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content.

The simple truth about what’s driving digital next year

Biznology

And the simple truth is that two highly-related trends are what’s really driving digital in the coming year: Deeply immersive content. Once you’ve experienced content this way, it’s frustrating to see anything less. Of course, it’s not just content.

9 things you can do today to improve your Google search results

Biznology

And, if you come up with an excellent summary for your page, that description should include similar turns of phrase and keywords in both your title and your full content. Is all your JavaScript and CSS cluttering up the page (instead of actual content): TAX !

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

Content marketing data: It’s not geeky and it’s not boring

Biznology

If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? How will you know to promote that content via your most productive channels? Data gets a bad rap.

B2B marketing lessons from Michael Brenner

Biznology

These days, Brenner is a speaker and consultant on content marketing, with many lessons to share. Brenner’s approach becomes the essence of a successful content marketing strategy. You can’t force them to share content, but you can encourage them to do so voluntarily.

Search: The art and science of identifying your target audience

Biznology

Content is obviously going to be a key piece to supporting that digital strategy. Do the results and available content match up fairly well with who we want to target?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

What am I supposed to do with all this data?

Biznology

What types of assets or content helps with this? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

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Your team is the best content source for search

Biznology

However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives.

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Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. I hosted a webinar with James Mathewson about how we define content marketing.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Six powerful B2B marketing tactics you may be missing

Biznology

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.

10 Marketing trends to watch for 2017

Biznology

Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. Visual content. Video content.

Crafting content that works

Biznology

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand.

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The state of B2B marketing in Asia—moving toward digital

Biznology

From this starting point, we can clearly see what digital touchpoints and content are most engaging at each stage of the sales cycle. We offer content development services too. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Your business value shouldn’t be that you can curate content that would be relevant to them!

How storytelling can shape the corporate brand and culture

Biznology

In addition, as social media becomes more mainstream for advertising, they are using storytelling to engage prospective customers in blogs, videos, newsletters, content branding, and other digital communication vehicles.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

What content to blog for Google search success

Biznology

After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. Staff/Team/Partners: one of the best sources of a rich biosphere of content and diverse keywords comes from your staff.

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology.

What is business video content marketing and how to get started

Biznology

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? And the good news is that you are already creating this content…just not with video. There’s a lot of content within your organization to get started.

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Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust