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What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

All your best content may now be considered fake news

Biznology

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

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Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Micro-learning and video content: where is the focus?

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Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Every once in a while magic happens.

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What is business video content marketing and how to get started

Biznology

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? And the good news is that you are already creating this content…just not with video. There’s a lot of content within your organization to get started.

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

What am I supposed to do with all this data?

Biznology

What types of assets or content helps with this? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

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The simple truth about what’s driving digital next year

Biznology

And the simple truth is that two highly-related trends are what’s really driving digital in the coming year: Deeply immersive content. Once you’ve experienced content this way, it’s frustrating to see anything less. Of course, it’s not just content.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. I hosted a webinar with James Mathewson about how we define content marketing.

10 Marketing trends to watch for 2017

Biznology

Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. Visual content. Video content.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

Search: The art and science of identifying your target audience

Biznology

Content is obviously going to be a key piece to supporting that digital strategy. Do the results and available content match up fairly well with who we want to target?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Your business value shouldn’t be that you can curate content that would be relevant to them!

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

6 assumptions push marketing gets wrong

Biznology

I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. This is why I like to start with “what is” content for new prospects.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How storytelling can shape the corporate brand and culture

Biznology

In addition, as social media becomes more mainstream for advertising, they are using storytelling to engage prospective customers in blogs, videos, newsletters, content branding, and other digital communication vehicles.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

All social media sites should offer profit sharing and ad revenue

Biznology

People have even taken to Patreon , “an internet-based platform that allows content creators to build their own subscription content service,” in order to offer value-based content that can be customized and optimized for what their friends and fans really want.

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The state of B2B marketing in Asia—moving toward digital

Biznology

From this starting point, we can clearly see what digital touchpoints and content are most engaging at each stage of the sales cycle. We offer content development services too. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Content marketing data: It’s not geeky and it’s not boring

Biznology

If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? How will you know to promote that content via your most productive channels? Data gets a bad rap.

Meet the king, the queen, and the crown jewels: content, customer experience, and data

Biznology

Content is king. And that’s where the king, the queen, and the crown jewels come into play: Content is king. With your content. Your content. Say it with me now: content. So, what does your content say about you? Content is king.

Your team is the best content source for search

Biznology

However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already.

New Year’s resolutions for digital marketers

Biznology

Have you viewed any of your brand’s ads or content? Content: the painting, not the frame. Your content. Your content exists to answer customer questions at every step in their journey. Use the lessons you learn to improve your content and your customer’s experience.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation.

What content to blog for Google search success

Biznology

After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. Staff/Team/Partners: one of the best sources of a rich biosphere of content and diverse keywords comes from your staff.

Crafting content that works

Biznology

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

What brands and consumers get from long vs. short form content

Biznology

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” Do we expect the consumers of product driven content to evaluate ethics and objectivity?

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Google wants your content food as hungrily as it wants the the President’s latest transcript or the top headlines from the New York Times. Google thinks that it really sucks that only 1% of all online content-providers offer more than complete crap.

Gaining an edge over competitors with a knowledge base

Biznology

This is possible to achieve by attaching tags to every piece of content you create, by establishing drop-down menus, or through lists with specific categories; there are many options available for content organization.

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust