Biznology

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Google relies on global online content to come up with its search results. Google isn’t content in, search out. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success.

Trending Sources

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

6 types of content your readers hate

Biznology

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.

All your best content may now be considered fake news

Biznology

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

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The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days.

SEO 94

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Micro-learning and video content: where is the focus?

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again.

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Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content.

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

The simple truth about what’s driving digital next year

Biznology

And the simple truth is that two highly-related trends are what’s really driving digital in the coming year: Deeply immersive content. Once you’ve experienced content this way, it’s frustrating to see anything less. Of course, it’s not just content.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Tone: it’s not what you say, it’s what people hear

Biznology

Content Marketing Copywriting Social Media Marketing Associated Press CNN Director of the Federal Bureau of Investigation donald trump James Comey Oval Office President of the United States Surveillance twitter White House

What am I supposed to do with all this data?

Biznology

What types of assets or content helps with this? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. I hosted a webinar with James Mathewson about how we define content marketing.

Search: The art and science of identifying your target audience

Biznology

Content is obviously going to be a key piece to supporting that digital strategy. Do the results and available content match up fairly well with who we want to target?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

10 Marketing trends to watch for 2017

Biznology

Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. Visual content. Video content.

What is business video content marketing and how to get started

Biznology

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? And the good news is that you are already creating this content…just not with video. There’s a lot of content within your organization to get started.

Lead your customers to your best online content: here’s how

Biznology

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Your business value shouldn’t be that you can curate content that would be relevant to them!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Silos are for farms, not content marketing teams

Biznology

The post Silos are for farms, not content marketing teams appeared first on Biznology. One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted barn.

The art of narrative storytelling via social media marketing

Biznology

While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets.

Your team is the best content source for search

Biznology

However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How storytelling can shape the corporate brand and culture

Biznology

In addition, as social media becomes more mainstream for advertising, they are using storytelling to engage prospective customers in blogs, videos, newsletters, content branding, and other digital communication vehicles.

The state of B2B marketing in Asia—moving toward digital

Biznology

From this starting point, we can clearly see what digital touchpoints and content are most engaging at each stage of the sales cycle. We offer content development services too. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

What content to blog for Google search success

Biznology

After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. Staff/Team/Partners: one of the best sources of a rich biosphere of content and diverse keywords comes from your staff.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. With your new list of keywords in hand, you can plan the content you will publish or optimize the content you already have on your site.

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Five social media courses make one social media strategy meal

Biznology

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software.

Crafting content that works

Biznology

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand.

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Content marketing data: It’s not geeky and it’s not boring

Biznology

If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? How will you know to promote that content via your most productive channels? Data gets a bad rap.