The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Trending Sources

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

B2B Marketing Insider

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing.

Content shock re-visited, the content marketing myths and realities

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They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

The strategy behind the content

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A lot of this reflection is spent on the time I spend creating content. I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Here’s a summary of where things are headed: Written content.

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

The business case for unbranded content

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In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Tip: make sure that the title of the content communicates that unique value.).

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

How To Lead With Customer-Focused Content

Tony Zambito

The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. That is the role of “gatekeepers” specifically for content. by Creative Stall.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. by Aha-Soft.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

Why the content marketing future is NOT in video content

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A friend and I were recently discussing the many forecasts of video content taking over the internet. “Personally I am not a big video content consumer. And that’s why video content is NOT going to overwhelm the internet as some people are projecting.

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5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

Help 89

The five great questions of content marketing

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These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. By Mark Schaefer.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content?

How to Measure Your Content Marketing ROI

B2B Marketing Insider

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. Content MarketingMany successful brands invest even more. These numbers are predicted to keep going up.

7 Tips for Building Trust with Your Content Marketing

B2B Marketing Insider

The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content MarketingTrust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […].

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

20 Extraordinary Content Marketing Insights

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Arguably, Steve Rayson analyzes more content than any other person in the world — billions of pieces in all. Here’s a sample: Content doesn’t go viral. Don’t bank on your content going viral. Links give your content longevity. By Mark Schaefer.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The implications for your content strategy.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

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What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

5 Reasons Snackable Content is (Still) Awesome

ScribbleLive

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.

How to Get More Results Out of Less Content

Act-On

According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. Here’s why: We’re not making the most of the content that we’ve got. Most of us aren’t optimizing our older content by republishing it, either.

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28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online.

Stop creating Random Acts of Content

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I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. I think this also describes much of the content-creating activity I see going on for both brands and individuals.

Why Your Content Sucks!

Digital B2B Marketing

” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Yes, headlines like Why Your Content Sucks. The goal is not content.

8 Top Content Marketing Questions Answered

B2B Marketing Insider

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. Content MarketingHow do you get it right, measure it, improve it?

The Future of Content Marketing Isn’t Content Marketing

Contently

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. A Content Transformation.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. Paying people to read our content? You are paying people to read your content.

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

SEO and Content: Can SEO drive “viral?”

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I have been thinking about this question: “What is the relationship between SEO and content?” ” Content is critical for SEO … but is SEO critical for content transmission? Can SEO make content go viral? The content was long.

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