B2B Memes

DECEMBER 16, 2010

If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. I’m not suggesting that content marketers undertake investigative reporting. Educated content marketers will answer them. Both are critical to getting the facts right and avoiding disaster.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

NOVEMBER 16, 2011

Thanks no doubt to a helpful boost from Alexis Madrigal , my November 8 post, “ The Future of Content Is Not Destination but Identity ,” found a passel of new readers this week. What does it really mean, he asked , to say the future of content is in its identity? Or that content must be imbued with the brand?

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

JUNE 21, 2010

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. That is to say, publishers are becoming content marketers. It’s trendy for content marketers to say that we’re all publishers.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

NOVEMBER 8, 2011

Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. Does its future lie in becoming a great destination site, or in creating a unique identity for its content? Somehow, I doubt it.

Aggregators 100

Aggregators RSS Content Design 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. One way or another, content marketing will get its own code of ethics. Tags: Content Marketing Ethics.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

DECEMBER 6, 2011

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. What they’re selling in the market is the ability to co-opt their journalists!

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

JULY 6, 2010

Instead of heaps of distracting clutter, we get nothing but the essential article content, and all in one page—no page jumps to deal with. That’s one reason why, if you value your Web content and hope for meaningful engagement with site visitors, it’s in your interest to reduce clutter to a minimum.

Content 100

Content Banners Buzz Design 100

B2B Memes

JANUARY 10, 2011

Content is getting ever cheaper, but to be effective, content has to get ever better. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. Content, of course. In theory, publishers still do.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. Don’t let that stop you. Care about details.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

NOVEMBER 29, 2011

For both areas, content is power on the social web and to the extent we can create it and move it virally through a network, we will be successful. So both fields are absolutely in the content creation business these days. The hunger for content is nearly insatiable. Ethics and Content Marketing: Ex-BW Writers Weigh In.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Who owns your content? Your company owns the content. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

DECEMBER 1, 2010

In a world where everyone’s a publisher, content is a commodity. It doesn’t matter if your content is a commodity, as long as you’re not. To see how content—by which I mean the basic facts and ideas of discourse—has become a commodity, you don’t have to look far. But so what? But that’s OK.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” Joel advises us to accept the fact that some content just won’t resonate. In the analog era, says Joel, writers didn’t have this problem.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” Joel advises us to accept the fact that some content just won’t resonate. In the analog era, says Joel, writers didn’t have this problem.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

MAY 13, 2010

Now the company’s IDG Enterprise unit has announced it will dive into content marketing. In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ).

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

MARCH 12, 2010

Editors of trade publications are confirmed believers in the preeminence of high-quality content. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for editors is not to eliminate such content, but to manage it effectively. That’s a misguided objection.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

JULY 16, 2013

Content marketing. Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content marketing and native advertising. New Editorial Rules Nod to Content Marketing. Content Marketing native advertising' Engagement.

Demand 100

Demand Peer-to-peer Social Networks Advertisements 100

B2B Memes

SEPTEMBER 17, 2012

In a twist we’ll see more of — another reason Quartz is worth watching — these advertisers are creating their own content for Quartz readers, through something called “Quartz Bulletin.”. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

In a twist we’ll see more of — another reason Quartz is worth watching — these advertisers are creating their own content for Quartz readers, through something called “Quartz Bulletin.”. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

FEBRUARY 27, 2012

Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation. The important thing here is that technology is not changing the nature of content consumption, but revealing it.

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

MAY 31, 2012

But for any content creator, SEO (as most people practice it, at least) is the kiss of death. If you want your content to work, write for people, not for search engines. That is, whatever you gain from writing for search engines, your site visitors lose through irrelevant or shallow content. It is something they simply accept.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

DECEMBER 1, 2011

The last in her list was “how to make people actually pay for content.” But the phrase implies something worse: that if people aren’t paying for content, they must be stealing it. But the phrase implies something worse: that if people aren’t paying for content, they must be stealing it.

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

NOVEMBER 20, 2011

And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. Treat your editors and other content creators as publishers.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

JULY 4, 2012

Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The key to this tale is, as Ingram puts it, that the fake bylines “were designed to simulate hyperlocal content.”

Paper 100

Paper Automation Design Media 100

B2B Memes

JULY 13, 2010

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. But in content marketing, they are disastrous. As he says, “when content marketing looks like a product promotion it gets ignored like a product promotion.”. innovative.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. In content marketing, that bias tends to be more transparent. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

JULY 1, 2010

When I say advertorial , I’m not talking about all sponsored content that appears in a publication. Rather, I’m referring to any sponsored content that attempts to deceive the reader, even briefly, into mistaking it for something it’s not. Both publishers and content marketers should disavow it, now and forever.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

SEPTEMBER 1, 2010

By drawing its content from a Twitter feed, Paper.li Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. applies a personally meaningful filter to my reading. list view (click to enlarge).

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

NOVEMBER 26, 2011

In general, old media prefers closed systems, allowing entry to some but excluding others, whether through paid or controlled subscriptions, copyright, or professional restrictions on content creation. For legacy corporations, acceptance of openness is difficult.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” The decisions they make can strongly influence your content, and if you don’t know what to ask for and to explain why you’re asking, your content will suffer.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MARCH 22, 2010

I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material. Tags: New-Media Models content farms Google Jeff Jarvis SEO. and have signals of quality.&#.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

OCTOBER 4, 2010

journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

APRIL 20, 2010

As Donahue sees it , there is a clear dichotomy between journalism and sponsored content. In sponsored content, the deliverable is the promotion of the sponsor’s point of view. Good content solution writers are adept at balanced-sounding, but in fact one-sided pieces).”. The reader is left not knowing what they don’t know.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

JUNE 13, 2011

Is it any accident that as traditional trade publishing declines, content marketing is on the rise? Content marketers—in many cases, former advertisers—understand what traditional publishers have too often forgotten: editorial generates currency.

Advertisements 100

Advertisements Advertising B2B Sales Cost 100

B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it.

Media 100

Media User-Generated Content Social Media Training 100