B2B Marketing Traction

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

What Marketing Content Works Best for B2B eNewletters? A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it!

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

So, in order to get value from LinkedIn, you have to stop pushing content and add value for others. Adding value for others on LinkedIn can mean you continue sharing your blog posts and other content. Do you need help creating marketing content that adds value for your target audience?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

There is content marketing that attracts your target audience. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Focus on quality content over quantity.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

In one case, the business’s home page was heavily modified so that the client could not modify the content and we could not optimize it for the search engines. Marketing Soapbox content results SEO social media website

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. One had a product development niche that was reflected in its branding and social media content.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send!

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Include the name of the author of the blog post or other content you are sharing in your message – it’s a good practice and you are giving a shout out to a colleague rather than just sharing your own material. b2b content Facebook LinkedIn marketing social media

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

LinkedIn has the right to take down your profile and its content. LinkedIn retains the right to use your content and information you share, but you own it.

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Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Content marketing requires strategy and discipline for successful results. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, how to leverage your services and products, and how to execute content are key factors.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. I have found that the eNewsletters I like include a combination of interesting and valuable content. They are not a regurgitation of what others have said before, but they include original content.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

According to eMarketer , adults spend (on average) five and a half hours on video content every day. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate. Marketing Implementation b2b content marketing

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Use a table of contents so that people can scan easily. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. You send a regular eNewsletter, but are you getting results?

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Google now emphasizes a good user experience (fast-loading and ease of navigation across devices) and quality, in-depth content. Research what information your audiences want and need and create and provide content around that.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You have bad content on your website. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. Your content is static.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Do they spend a lot of time on Facebook and follow your content there? Add value for your customers by sharing informative content on social media. Content marketing helps attract new customers, but it can also be used to educate and engage existing customers.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

It’s the quality of the content and user experience that make a difference. I got the information about the survey that I wanted, but minutes later I also got an email from the content author, telling me I had subscribed to some kind of email.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Post content and updates about what you do. Provide links to your and others’ content about your products, services and industry.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Technology Marketing b2b content customer marekting social media trade showLike many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?”

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

So it’s not that “content is king,” it’s that “substantial content is king.” Your presence on social media and how others share your content makes a huge difference. Happy New Year! Marketing continues to change at lightening speed.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

When (not if) people follow you, you need to deliver content and information consistently. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. Re-purpose Your Own Marketing Content, not Other Peoples’!

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Blogs are designed for the non-graphic designer, non-programmer to quickly get content published online.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites.

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. Marketers, when you plan your marketing content and campaigns, make sure to test the concepts.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

What kind of content, graphics, images, forms or other features will each page have? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution!

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Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Engage your prospects and customers with valuable content such as helpful tips, user guides and how-to’s. Vary the content (webinars, videos, eBooks, whitepapers, infographics ) so that you reach different audiences and appeal to different learning styles.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust