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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Tip: make sure that the title of the content communicates that unique value.).

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. The amount of content exploding online is staggering. Creating a cycle, we can call The Content illusion.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. By Mark Schaefer.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The strategy behind the content

grow - Practical Marketing Solutions

A lot of this reflection is spent on the time I spend creating content. I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Here’s a summary of where things are headed: Written content.

The business case for unbranded content

grow - Practical Marketing Solutions

In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working.

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How to Get More Results Out of Less Content

Act-On

According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. Here’s why: We’re not making the most of the content that we’ve got. Most of us aren’t optimizing our older content by republishing it, either.

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Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.

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How To Lead With Customer-Focused Content

Tony Zambito

The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. That is the role of “gatekeepers” specifically for content. by Creative Stall.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content?

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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. by Aha-Soft.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Stop creating Random Acts of Content

grow - Practical Marketing Solutions

I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. I think this also describes much of the content-creating activity I see going on for both brands and individuals.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing?

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.

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The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Content marketing, in particular, is ferociously competitive. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with. See which content of theirs has performed best. See who’s been sharing their content.

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This post is […] The post Content Marketing to Engineers is Tough. This is only a content summary.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

5 Trends That Will Shape Content Marketing in 2017

B2B Marketing Insider

Content marketing isn’t just a sideshow anymore. No longer is content marketing something a handful of companies do. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The implications for your content strategy.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 16) Content Idea Generator.

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The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. HubSpot (Content).

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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5 Reasons Snackable Content is (Still) Awesome

ScribbleLive

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

“When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” “Content is like a food buffet that feeds Google,” he continued. We are in good shape today because our content is an experience.”.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust