Anything Goes Marketing

Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two.

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. This is a guest post from CRM Analyst Ashley Verrill. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

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The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer.

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Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

Anything Goes Marketing

This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m I’m too busy.” “I’m I’m travelling." “It’s It’s end of quarter.” “I I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect. Arguably the whole concept of comments on a blog make blogs authentic and entertaining.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

The reality is that buyers typically need the information you’re offering but can be impatient and feel that if there is too much effort for a simple piece of content, it’s just not worth it and move on. Hi everyone.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King. Content is at the core of your lead nurturing efforts. For more information on this topic, see The Buying Process; Auditing your Content Assets.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have. If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started. Companies should make each twit count and make the content as interesting as possible. Conduct Twitter interviews and use this as content for your email marketing.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

Wake up and Send More Email

Anything Goes Marketing

What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. This tried and true communication piece will work as long as the content is good (i.e.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Creating Relevant Newsletter Content 2.0 Consider writing about content that will entertain or enrich the daily lives of your email registrants.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards.

5 Marketing Automation Email Tips

Anything Goes Marketing

marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules. I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page.

Social Media Success Stories

Anything Goes Marketing

While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal).

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email. Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Don't miss these great opportunities to build marketing content. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

A better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place). It's been a very busy month with lots of travel thrown in.

Blog content tip - Don't let your content go to waste

Anything Goes Marketing

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." The response I received was "I don't have the resources to create this content". Why waste this great content?

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

For those of you who have feeds already (which include blogs) this would mean that you don't have to update content in multiple areas. As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

CNN - User generated content at its best?

Anything Goes Marketing

At the heart of blogging is what some people may call " user generated content " (UGC). You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space.

Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

You can make this email more interactive by using dynamic content based on the subject matter of the email. For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this.

USA Today is Web 2.0. OK

Anything Goes Marketing

Simple, Boring, EFFECTIVE RSS Feeds : If you're still one of those people that could care less about RSS it's time to get serious about it if you produce quality content on a regular basis. American Idol , user-generated content , UGC , news blogging , fun with web 2.0.

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

They should control the type of email, the frequency and the content. I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). Does your website have a home page?

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Depending on how good the content is, people may keep your materials around for years - something that typically doesn't happen with the online versions.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

As this concept grows, you will start to develop a repository of resources that you can use to post on your site or your blog which is great for new content (think SEO). You can then move to more of an online community effect where the content is no longer solely dependent on your company.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You could probably create an RSS feed from this URL as well and then display this content in real time. Twitter can also be used to direct customers to content and/or discussions in a customer only portal. Just ensure you warn your followers as you don’t want to alienate those that can’t access the content. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Tags: lead generation user-generated content Web 2.0.

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

I'm not even going to touch areas such as allowing the public to "tag" or recommend content (for more of this, see my recent post on USA Today ). The discussions around web 2.0.

Viral Marketing in B2B - It Works!

Anything Goes Marketing

Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert.