From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content?

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing.

Trending Sources

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

How to Get More Results Out of Less Content

Act-On

According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. Here’s why: We’re not making the most of the content that we’ve got. Most of us aren’t optimizing our older content by republishing it, either.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Only 21 percent of B2B marketers report that they are successful in measuring content marketing.

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The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing

7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. of developing a content marketing strategy. This is only a content summary.

Driving B2B Engagement with Personalized Content

The Point

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” As a sneak preview, here are some of the key takeaways from our discussion: Marketing content is devalued.

How Major Brands Are Winning Through Episodic Content

Act-On

In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. But with this massive amount of content flooding the market, target audiences are also overwhelmed with noise. Why Episodic Content?

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22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.

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Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

How To Lead With Customer-Focused Content

Tony Zambito

The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. That is the role of “gatekeepers” specifically for content. by Creative Stall.

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. by Aha-Soft.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

An A to Z of Content Marketing Best Practices

Act-On

There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs.

Content Marketing Predictions for 2018

Navigate the Channel

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Original Content is Still Critical.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Tip: make sure that the title of the content communicates that unique value.).

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 16) Content Idea Generator.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

5 Reasons Snackable Content is (Still) Awesome

ScribbleLive

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Why Your Content Sucks!

Digital B2B Marketing

” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Yes, headlines like Why Your Content Sucks. The goal is not content.

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

Help 100

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

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5 Powerful Techniques To Boost Your Content Marketing

Act-On

Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. To really drive home heavy conversions, you need to branch out of your comfort zone a little and take your content strategy to that next level. Can you scale that content?

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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The Psychology of Colors in Content Marketing

Marketing Insider Group

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year.

Cost 94

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust