Ambal's Amusings

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Managing Content Marketing

Ambal's Amusings

There have been many blogs, books and other resources that discuss all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Robert Rose is an expert in content marketing strategy, digital media, and the social Web. How do we build the business case for content marketing?

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B2B Content Marketing Strategy Checklist

Ambal's Amusings

Content Marketing has exploded. Content Marketing has exploded. But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. Bottom line: good content isn’t enough any more. 2012-06-29T02:54:00Z.

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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. Managing Content Marketing is for online marketers.

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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Name: Content Strategy for the Web. Better content always means better business. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.

Planning 100
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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’. In the digital age, content is no longer confined to the written page. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed.

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Content Marketing World 2011

Ambal's Amusings

Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. and one of the leading thought leaders behind the content marketing and social media movement. Get Customers.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?