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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy Srinivas Rao, Contributing {grow} Columnist. Every now and then I will write a post that meets the following formula: It has a clickable headline (i.e
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis. The scope of your content marketing will have to scale proportionally to your budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Content] Five steps to establish a content-creating company culture
    I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. The first question many companies ask is, “Where is all of this content going to come from?” Regular sources of superb content may already be coming to you through the form of: speeches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [Content] Does creating content make you dumb?
    Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? I read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. Creating content is a time suck. I turned The Content Code and Social Media Explained into audio books this year and narrated them myself (not as easy as it seems!). The content creator at risk.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 19, 2016
    [Content] How Manufacturing Content Marketing Sets the Table for Sales
    They both inquired about using manufacturing content marketing to help their sales efforts. You may be experiencing the same or similar problems as these two manufacturers. […] The post How Manufacturing Content Marketing Sets the Table for Sales by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. I recently received two emails from two different manufacturers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    I have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). There is no question that the tsunami of content in the face of an increasingly limited attention span should be the number one concern, the number one discussion, and the number one source of innovation in our field right now. In fact, content marketing is driving some incredibly important trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Content] Time, attention, and the content creation curve
    “A link, a funny photo, a famous quote, or even a recipe or coupon are legitimate types of content, but these are not the types of content that will optimize your social media presence and bring you powerful, lasting results.” let’s take a journey together up the content creation curve: Tweets/Status Updates. And blog posts can create conversations and engagement like no other content form. He gives away a 250 page bible on content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 22, 2015
    [Content] Using psychology to make your content relevant
    In order to be relevant you have to depend on these three things: Content , Context , and Contact. Content. In order to successfully deliver a message that will force people sit up and take notice, you must remember to create content that communicates your message effectively. These questions will jolt someone out of their habituation and start to see your content as relevant. Without contact, both content and context could be destroyed for your audience.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Content] Industrial Content Marketing Fails to Engage with Target Audience
    Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. This is only a content summary. Visit my website for more content on industrial marketing.].
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 15, 2015
    [Content] Content Strategy 101 - Creating Content with a Purpose
    Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it
  • AVITAGE  |  WEDNESDAY, JUNE 4, 2014
    [Content] 6 Competencies for Enterprise Content Strategy
    Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes. Current responsibilities and budgets for content are spread across the organization. Content Operations Strategy content operations content strategy enterprise content strategy
  • ANNUITAS  |  TUESDAY, OCTOBER 13, 2015
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey? Mistake number one: relying exclusively on existing content to populate your nurture. *This blog first ran in December 2014 via ANNUITAS.
  • TYPE A COMMUNICATIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] What Does a Content Marketing Plan Look Like?
    September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategyWhere do you. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Content] Four ideas to overcome content saturation in your niche
    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. But if you dominate an un-saturated niche with loads of relevant content, chances are you will be dominating the search engine rankings too. They called me in to do content marketing triage.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Content] A Follow-Up Strategy for Content Syndication Leads
    It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago. If you hand off content syndication leads to your sales force without setting these expectations, your program may be doomed to fail. references the specific content asset.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them. . That’s the secret to creating content marketing converts!
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Content] The Psychology of Colors in Content Marketing
    Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group. Content MarketingAn interesting looking site is more likely to retain the attention of visitors than something boring or simply average.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Content] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Enter curation, the glittering solution for today’s content marketers. Content creation may build on content from others or be completely new.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 2, 2012
    [Content] Is Content Marketing The New Advertising?
    In this recent post from Copyblogger , Frank Strong makes a great case for why content marketing is the new branding. I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already. It’s the content that supports the brand promise. And it’s not just your content. It is their content.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [Content] Segmenting your content marketing
    My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? You’ll learn several ways of segmenting your content for your audience so that your content isn’t the same old stuff shoved at the same old people.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 19, 2016
    [Content] Content Marketing Strategy Must Drive Your Industrial Website Redesign
    According to the Industrial Buy Cycle survey of engineers and technical professionals conducted by IHS Engineering 360 (formally GlobalSpec), “The top three most frequently used sources for searching […] The post Content Marketing Strategy Must Drive Your Industrial Website Redesign by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Content] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Michael Brenner, CEO of the Marketing Insider Group , said, “Content marketing represents the gap between what brands produce and what consumers actually want.”. Everybody responds differently to content formats. By repurposing content, you meet audiences in the formats they prefer while extending your overall reach.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2016
    [Content] 30-60-10 B2B Content Strategy
    Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group. Content Marketing
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Content] No, Content Will Not Kill Advertising
    The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. Content encapsulates your perspectives, advice or even elements of the customer experience. Compared to advertising, content can make a big impression. Advertising is dead (again).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Are you a content marketer or a content carnie?
    One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. After I asked him to take me off his list, this how he responded: As a marketing professor and writer of Tao of Twitter I’m surprised that you aren’t impressed with real content marketers. Content marketing?
  • TYPE A COMMUNICATIONS  |  MONDAY, DECEMBER 7, 2015
    [Content] Content is Too Important to Leave to a Content Department
    Content Strategy Customer Experience Brand Storytelling content marketing content strategyDecember 8, 2015 by Robert Rose There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment. read more.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 25, 2016
    [Content] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. Visually has met these needs for the past four years by pairing brands with top creative talent, and giving them the tools they need to make content creation fast and affordable. But creating great content is only part of the marketing puzzle. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, MAY 16, 2016
    [Content] 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy
    Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. I have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. The post 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy appeared first on Marketing Insider Group.
  • THE POINT  |  TUESDAY, OCTOBER 18, 2016
    [Content] Infographic: Top 10 Types of Demand Generation Content
    Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Or start with one core piece of content – say, a white paper – and then repurpose it in multiple forms.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Content] Content Will Not Be King
    Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message.
  • MODERN MARKETING  |  SUNDAY, JUNE 1, 2014
    [Content] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. How can you combat content silos?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 15, 2016
    [Content] One easy tip to increase content sharing immediately
    In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of The Content Code book, but I wanted to share with you one problem I see all over the web that might be secretly killing your content. This is happening even with the content sites of Fortune 500 companies.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JANUARY 26, 2017
    [Content] Content Marketing to Engineers is Tough. And Getting Tougher
    As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This post is […] The post Content Marketing to Engineers is Tough. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing content marketing to engineers engineering marketers engineering.com Marketing to engineers
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends We’re so glad you could attend Come inside! Come inside! I was visiting with. read more.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey? Mistake number one: relying exclusively on existing content to populate your nurture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Thus, content marketing will become less effective, or even ineffective, as a strategy for some companies over time. Surviving Content Shock . Surviving Content Shock .
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Content] Will Content Strategy Save Marketing?
    They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? And then defines the distribution of content to all the channels where today’s buyers are interacting. The biggest challenge in Content Strategy?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Content] Does every business need content marketing? A reality check.
    Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Content marketing is one weapon in an arsenal. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Content] Case study: Small business content marketing success
    Most of this growth is attributed to our content marketing strategy. It wasn’t until 2012 that we started a content program that led to high growth with little cash outlay. Small Business Content Marketing. I had read enough online to know that social media and content should play some role in our business but I could not connect the dots. The content acted like a magnet to our website with the help of our social media promotion. Share Your Content.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Content] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute. But mainly it comes down to these two things: the content is amazing (as you would expect!) ” Content marketing has arrived.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around the web and present it on their site as a value-added customer service. Why is this company uniquely qualified to curate this content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Content] Recovering from my complete content marketing failure
    I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. About this time last year I started a blog, which was meant to be the hub of my content marketing strategy. As Mark Schaefer has expressed through this blog, content marketing success takes time. I didn’t promote my content effectively.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings. In fact, they don’t care if the content is ever seen by human eyes. Through your content, you can become respected for your ideas.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content] 10 Hacks for Content Marketers Who Have Little Time
    Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. Content Marketing Content content curation content marketers guest blogging Social MediaIt means that you’ve now got a much better change to actually engage your audience.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Content] Cognitive content strategy
    My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Content] 7 Content Marketing Mistakes Costing You Time and Money
    Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year. The end of content marketing?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Content] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 5, 2016
    [Content] How a Content Marketing Mission Statement Supports the Brand Story
    January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content missionOne of my favorites is. read more.
  • MODERN MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. In each of our communications we are constantly producing, sharing, and encouraging our audiences to associate with specific content. Even more telling, 86% of respondents have an in-house content marketing overseer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Content] Do People Trump Content in Marketing?
    The most impactful “content” according to their research? Not any of the content we produce as marketers. We are overwhelmed with content today. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. Content, for all of the value it can bring, is a means to an end. No, this isn’t about replacing content. We are overwhelmed with content today.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Content] Which Content Marketing Metrics Matter?
    ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. The post Which Content Marketing Metrics Matter? Content Marketing analytics customer‘We uncovered a bug in page insights. The bug has been live since May.’ A statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […].
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content] How We Systematically Overvalue Content Consumption
    Sure, we talk about a buyer journey or about carefully mapping content. We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Serial content consumers. Serial content consumers don’t just consume your content, they voraciously consume all content. Meanwhile, another person actively researching a solution barely touches your content.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. CM is content.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Research: Effective B2B Content Marketing
    B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Content] Why content is your enemy and experiences are your friend
    “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” “Content is like a food buffet that feeds Google,” he continued. Maybe we try to create better steak so Google will choose us, but it’s still a content buffet that benefits Google, maybe more than it benefits us. I think that is an advantage we have … the experience of the content. “I
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Content] 5 Reasons most content marketing is FAR behind where it needs to be
    These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. I recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism for a glimpse of the cutting edge of content marketing. Sure, we might be lucky and get somebody to click on one piece of content … and maybe even read it. 6) Bonus content.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Content] Marketing Engineering Services with Content
    I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Engineering services Industrial MarketingMarketing engineering services is very different from marketing industrial products.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Content] Move From Branded Content To A Content Brand
    Previous interviews covered Marketing Creativity , Big Data , Big Testing , Customer Experience , Thought Leadership , creating a Content Culture , the roles of Content and Technology , the Future of Search , the Science of Marketing , the rise of Content Brands and we asked whether the customer or the Content is King. What do you see happening in Content Marketing today? Hell, even your e-mail database is a content subscription opportunity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Content] Stop creating Random Acts of Content
    I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. After listening intently for a couple of hours, the marketing director said, “we have to stop creating random acts of content.” I think this also describes much of the content-creating activity I see going on for both brands and individuals. The hidden cost of content.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Content] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies B2B Content marketing Industrial Marketing
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Content] Why 78 % of Marketers Struggle with Content Marketing ROI
    Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Only 21 percent of B2B marketers report that they are successful in measuring content marketing. Every content marketing campaign should start with a single question: What do we want to accomplish? For example, let’s say you use Facebook or Twitter to promote the content.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Content] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Content] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge. The majority of content today is not hitting the mark with buyers and customers. by icon 54.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Content] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. How a technology company used its employees to generate quality content. B2B Marketing: 3 reasons for adopting video content into your marketing mix.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Content] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Content] Is there a “content pattern” that builds a brand?
    Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. Hygiene Content. Hub content.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Content] 13 Suggestions for Content Marketing Inspiration
    One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Here are some suggestions for finding your content marketing inspiration. How can you use these insights to create shareable content ?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Content] How To Build A Culture of Content
    One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this help us sell.” What Is A Culture of Content? And that is a content problem. There is no magic pill for effective content to drive traffic.
  • THE POINT  |  WEDNESDAY, OCTOBER 30, 2013
    [Content] 5 Reasons to Gate Lead Nurturing Content
    A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a landing page and registration form, even in the context of lead nurturing.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Content] New Research: B2B Content is a Dead End
    According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Five trends transforming content marketing
    In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. Some of the things we cover in this new episode of The Marketing Companion … Is content marketing about leads or relationships? What does this have to do with content marketing? The impact of Millennials — how their buying habits will make us adjust our content marketing.
  • TYPE A COMMUNICATIONS  |  MONDAY, AUGUST 24, 2015
    [Content] Can Content Marketing Create Corporate Culture?
    Content Strategy Employee Communications Internal Communications Brand Storytelling content marketing content strategyAugust 25, 2015 Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses. read more.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Content] The New Rules Of Content Marketing
    Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. These changes have re-written the rules of content marketing. The New Rules Of Content Marketing. ” We have to create high-quality content at a high enough volume to gain a real share of buyer conversations. Define Your Content Strategy.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Content] Is Your Industrial Content Marketing Reaching a Dead End?
    In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a strategic plan of action and/or a clear idea of how it will drive sales and generate revenues. As a result, there is little to no conversion and the quick verdict is “content marketing is an epic fail.”
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Start incorporating content into your advertising. There are some places where sharing and discovering content is natural.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Content] Top 50 Content Marketing Thought Leaders
    One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders , published by Influence Relationship Management company Onalytica. According to them, the people on the list are “influential when it comes to driving discussion within the context of content marketing (specifically, in this case, the #contentmarketinghashtag).”
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 2, 2014
    [Content] B2B Content Marketing: Find the bigger story
    Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. Watch this video replay from his keynote for a case study on how B2B shipping container and energy company Maersk Group used content marketing to garner 1.5
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula. For instance, Jay Baer ( @jaybaer ) is widely quoted as saying “Content is fire, social media is gasoline.” Content Rants
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content] Crafting content that works
    There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Even worse, in a world of limited resources, the focus on creating new content means other key parts of the content marketing process are ignored. We’re all drowning in content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Content] Why “rich content” is central to your social media strategy
    Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. A lesson in rich content. First — as you know by now — that there is only value in content if it “moves.” To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. A lesson in rich content.
  • SALESFUSION  |  THURSDAY, JUNE 12, 2014
    [Content] Inbound Content is Everything
    The post Inbound Content is Everything appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Social Media
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Content] Content Marketing Must Focus On Customer Value
    Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Tie content marketing efforts into the demand funnel though analytics and CRM integration.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Content] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group. Then, take an outsider’s view and ask yourself it evokes any kind high energy […].
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? Content ROI Is a Myth by HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Content] 7 Reasons Your Content Marketing Strategy Isn’t Working
    As marketers, we know that the best way to generate quality leads for our businesses is by creating great content. A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. But while it is extremely important, having a good content strategy isn’t always easy. Your content is too promotional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Content] The dangerous confusion of sales and content marketing
    Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. In fact, that’s exactly what content marketing does, and Pink left that audience of 14,000 marketers fired up with the charge to become helpful, servant sellers by creating content that is helpful and useful, so that the well-equipped buyer will inexorably come to the right decision—to buy our products and services. Frankly, I’m worried about content marketers.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Content] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In Curata’s recent survey of 500 marketers , 71% of respondents said they plan to increase their investment in content marketing in the areas of people and technology this year. In many cases, investing in people means hiring a dedicated content marketing department.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [Content] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary. Visit my website for more content on industrial marketing.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 15, 2015
    [Content] 10 Simple ideas to achieve more content sharing now
    10 Ways to Ignite Your Content from Mark Schaefer I had the coolest conversation the other day when I met up with a senior marketer at a conference … “It’s so ironic that I got a chance to hear you speak today,” she said. He said the only marketing metric we should care about is content sharing. He’s obviously following the game plan from my new book The Content Code. The investment in our content is largely wasted.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Content] 5 Things Spotify Can Teach You about Content Curation
    And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Takeaway: Anyone can curate content, but you need to add unique value to differentiate yourself from the competition. Content Marketing
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Content] 7 Steps to Find Your Content Marketing Sweet Spot
    You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Content that drives overall visibility for your company is different.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Content] How to Get More Results Out of Less Content
    According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. Here’s why: We’re not making the most of the content that we’ve got. Most of us aren’t optimizing our older content by republishing it, either.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Content] Is Content Marketing A Sustainable Marketing Strategy?
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was titled “Is The Death Of Content Marketing Imminent?” On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “ Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” Is Content Marketing Even A “Thing?” Content is the oil!
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. That’s because the whole point of content marketing is to attract and engage an audience. The anchor of many content marketing programs.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Content] Content Marketing Is The Only Marketing Left
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. Brands have to stop promoting themselves and create content that people actually want to consume.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Content] Why it’s a very good sign that people don’t read your content
    Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. I was working so hard, and creating content that was pretty darn good. There are a lot of reasons why people share content, but there are three big ones. The first reason is, by sharing content, people want to look cool, informed, or funny. Content on auto-pilot. There is one fellow in England who shares my content 5-10 times a day. By Mark W.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Content] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy. 6 Steps To Executing A Content Strategy. Content Marketing
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Content] How Major Brands Are Winning Through Episodic Content
    In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. But with this massive amount of content flooding the market, target audiences are also overwhelmed with noise. Forward-thinking marketers are using a strategy – episodic content – that leverages storytelling to connect with customers and keep them returning for more. Why Episodic Content? Brands Using Episodic Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Content] Break the mold: Why content marketing needs to be like a chalupa
    A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train.
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