Page 2 of 264 Previous | Next 
  • TYPE A COMMUNICATIONS  |  THURSDAY, JULY 7, 2016
    [Content] Growing Up – Moving Away from Kid’s Menu Content
    July 7, 2016 by Jeff Julian Content marketers love writing content. It’s almost like we made Content Marketing up just to fool our managers into letting us write and get. Content Marketing Strategy Marketing Strategy Personas B2B Marketing content marketing content marketing strategy Jeff Julian personasread more.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 14, 2016
    [Content] 30-60-10 B2B Content Strategy
    Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [Content] Segmenting your content marketing
    My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? You’ll learn several ways of segmenting your content for your audience so that your content isn’t the same old stuff shoved at the same old people.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. CM is content.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Research: Effective B2B Content Marketing
    B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more.
  • MODERN MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. In each of our communications we are constantly producing, sharing, and encouraging our audiences to associate with specific content. Even more telling, 86% of respondents have an in-house content marketing overseer.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Content] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    That’s why innovative marketers are capturing this otherwise discarded information and using it for a totally different purpose: content marketing. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. They are no longer just advertisers, but also publishers providing large amounts of content through digital newsrooms, podcasts, and other branded content.
  • MARKETING INSIDER GROUP  |  MONDAY, MAY 16, 2016
    [Content] 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy
    Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. I have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. The post 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy appeared first on Marketing Insider Group.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Content] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 11, 2016
    [Content] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group. Then, take an outsider’s view and ask yourself it evokes any kind high energy […].
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Content] Personalized content for more effective content marketing
    Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Persona-Specific Content.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JANUARY 4, 2017
    [Content] Which Content Marketing Metrics Matter?
    ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. The post Which Content Marketing Metrics Matter? Content Marketing analytics customer‘We uncovered a bug in page insights. The bug has been live since May.’ A statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […].
  • MARKETING INSIDER GROUP  |  WEDNESDAY, APRIL 19, 2017
    [Content] 5 Trends That Will Shape Content Marketing in 2017
    Content marketing isn’t just a sideshow anymore. No longer is content marketing something a handful of companies do. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Content Marketing #FutureOfMarketing Blog content creation content marketing strategy content strategyMore and bigger companies are relying on it as one of their main marketing forms.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Content] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately. Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. . We’ve always had content; back in the day, we called it copy writing We were advertising professionals; not content marketers.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 12, 2015
    [Content] How To Build A Culture of Content
    One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this help us sell.” What Is A Culture of Content? And that is a content problem. There is no magic pill for effective content to drive traffic.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Content] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag.
  • VIDYARD  |  MONDAY, DECEMBER 7, 2015
    [Content] Improve Your Content’s Performance by Improving Your Content Experience
    Content marketers are always trying to figure out ways to make their content better. We spend hours tweaking headlines, experimenting with content length, and trying to come up with mind-blowing content ideas, all in the hope that we can snag our audience’s attention, one more time. The same rule applies to content marketing: Your content is only as effective as the experience in which it lives. Don’t play hide and seek with your content.
  • MARKETING INSIDER GROUP  |  THURSDAY, AUGUST 8, 2013
    [Content] The New Rules Of Content Marketing
    Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. These changes have re-written the rules of content marketing. The New Rules Of Content Marketing. ” We have to create high-quality content at a high enough volume to gain a real share of buyer conversations. Define Your Content Strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Content] New Research: B2B Content is a Dead End
    According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Content] 5 Things Spotify Can Teach You about Content Curation
    And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Takeaway: Anyone can curate content, but you need to add unique value to differentiate yourself from the competition. Content Marketing
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Start incorporating content into your advertising. There are some places where sharing and discovering content is natural.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Content] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge. The majority of content today is not hitting the mark with buyers and customers. by icon 54.
  • THE POINT  |  WEDNESDAY, OCTOBER 30, 2013
    [Content] 5 Reasons to Gate Lead Nurturing Content
    A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a landing page and registration form, even in the context of lead nurturing.
  • MARKETING INSIDER GROUP  |  MONDAY, MAY 5, 2014
    [Content] Top 50 Content Marketing Thought Leaders
    One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders , published by Influence Relationship Management company Onalytica. According to them, the people on the list are “influential when it comes to driving discussion within the context of content marketing (specifically, in this case, the #contentmarketinghashtag).”
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Content] 13 Suggestions for Content Marketing Inspiration
    One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Here are some suggestions for finding your content marketing inspiration. How can you use these insights to create shareable content ?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 2, 2014
    [Content] B2B Content Marketing: Find the bigger story
    Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. Watch this video replay from his keynote for a case study on how B2B shipping container and energy company Maersk Group used content marketing to garner 1.5
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 7, 2014
    [Content] Content Marketing Must Focus On Customer Value
    Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Tie content marketing efforts into the demand funnel though analytics and CRM integration.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula. For instance, Jay Baer ( @jaybaer ) is widely quoted as saying “Content is fire, social media is gasoline.” Content Rants
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Content] 5 Tips to Get Your Content Shared More Often
    But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? There are specific triggers that promote content sharing. Content that doesn’t address these triggers may end up like that second marketer’s blog post – with little traffic and exposure. Use interactive content.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 9, 2015
    [Content] Content Marketing for Manufacturers Isn’t Just Publishing More Content
    Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] This is only a content summary. Visit my website for more content on industrial marketing.].
  • MARKETING INSIDER GROUP  |  THURSDAY, MAY 12, 2016
    [Content] 10 Hacks for Content Marketers Who Have Little Time
    Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. Content Marketing Content content curation content marketers guest blogging Social MediaIt means that you’ve now got a much better change to actually engage your audience.
  • SALESFUSION  |  THURSDAY, JUNE 12, 2014
    [Content] Inbound Content is Everything
    The post Inbound Content is Everything appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Social Media
  • MARKETING INSIDER GROUP  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content] Is Your Content Fresh Enough to Attract Google?
    There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content MarketingSo, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 12, 2017
    [Content] 8 Top Content Marketing Questions Answered
    What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. Content MarketingHow do you get it right, measure it, improve it?
  • MODERN MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Content] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In Curata’s recent survey of 500 marketers , 71% of respondents said they plan to increase their investment in content marketing in the areas of people and technology this year. In many cases, investing in people means hiring a dedicated content marketing department.
  • MARKETING INSIDER GROUP  |  MONDAY, SEPTEMBER 15, 2014
    [Content] Is Content Marketing A Sustainable Marketing Strategy?
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was titled “Is The Death Of Content Marketing Imminent?” On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “ Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” Is Content Marketing Even A “Thing?” Content is the oil!
  • MARKETING INSIDER GROUP  |  MONDAY, NOVEMBER 3, 2014
    [Content] Content Marketing Is The Only Marketing Left
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. Brands have to stop promoting themselves and create content that people actually want to consume.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? Content ROI Is a Myth by HubSpot.
  • ACT-ON  |  TUESDAY, FEBRUARY 16, 2016
    [Content] 3 Reasons Why Your Content Isn’t Converting
    You understand the value of content. You’re consistently creating valuable content assets. You’re even measuring your efforts and running a data-driven content strategy. And yet, you can’t seem to master the art of creating content that converts. When it comes to B2B content marketing, this usually points to a very specific issue with your content strategy — a problem with your content experience , or the environment in which your content is consumed.
  • MARKETING INSIDER GROUP  |  MONDAY, JULY 31, 2017
    [Content] How to Measure Your Content Marketing ROI
    In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. Content MarketingMany successful brands invest even more. These numbers are predicted to keep going up.
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 30, 2017
    [Content] 4 Ways to Boost Content Marketing with Automation
    Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog - Online Marketing Tips. Content Marketing
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Content] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles. Jerry the content genius. But the way he’s built the concept of Comedians in Cars Getting Coffee is by following a strict format, and it borrows more than a few tricks from a content strategy playbook.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Content] 7 Steps to Find Your Content Marketing Sweet Spot
    You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Content that drives overall visibility for your company is different.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Content] How Your Startup Can Overcome Content Marketing Challenges
    Starting a content marketing program from scratch is right up there on the list. Data shows content marketing is a long game requiring consistent, strategic investment. If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Content has the cues. Beginnings are hard.
  • INFLUITIVE B2B  |  FRIDAY, AUGUST 11, 2017
    [Content] 5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity
    Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content] How We Systematically Overvalue Content Consumption
    Sure, we talk about a buyer journey or about carefully mapping content. We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Serial content consumers. Serial content consumers don’t just consume your content, they voraciously consume all content. Meanwhile, another person actively researching a solution barely touches your content.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 27, 2012
    [Content] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy. 6 Steps To Executing A Content Strategy. Content Marketing
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 27, 2015
    [Content] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [Content] B2B Customer Content Operations Manifesto
    The custom content business is a difficult business. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business.
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 2, 2015
    [Content] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. Content Marketing Institute ).
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 1, 2015
    [Content] The Difference Between Content And Content Marketing Is The Destination
    What is the difference between content and content marketing? Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. But with content marketing you are […]. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group.
  • MARKETING INSIDER GROUP  |  TUESDAY, OCTOBER 6, 2015
    [Content] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study. They document their content marketing strategy. Content Marketing
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 7, 2017
    [Content] 7 Tips for Building Trust with Your Content Marketing
    The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content MarketingTrust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […].
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Content] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What are the best practices for repurposing to get more mileage out of existing content assets? What pitfalls should content marketers avoid?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 2, 2015
    [Content] Content Industrial Buyers Want from Supplier Websites
    Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JANUARY 2, 2013
    [Content] Building Content Marketing Strategy – 10 Steps
    As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. In this post I’ll cover why content marketing is so important today and I will provide some practical advice about how to be good at content marketing. 10 Steps to a Building a Successful Content Marketing Strategy. Content Marketing
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 18, 2012
    [Content] The Content Marketing Echo Chamber
    They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” This is about compelling content that puts customers needs ahead of the brand in order to create powerful connections. There are plenty of excuses for overly-promotional and boring content. Do You Hear The Content Marketing Echo Chamber?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content] Crafting content that works
    There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Even worse, in a world of limited resources, the focus on creating new content means other key parts of the content marketing process are ignored. We’re all drowning in content.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Content] The 7 Building Blocks of a Solid Content Marketing Plan
    Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Though it seems obvious, the first step is to define why you’re even creating content in the first place. Step 3: Cater to them with content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Content] How Has Content Marketing Valuation Matured?
    I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms. WHAT PROMPTED YOU AND YOUR CO-AUTHOR, MICHAEL BRENNER, TO WRITE THE CONTENT FORMULA? “We But content marketing ROI requires more aggregation.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 8, 2015
    [Content] 5 Of the Best Data Visualization Examples from Content Marketers
    Although many companies use data to produce compelling micro content , only a few create content at a depth that puts them in the category of top-shelf content marketers. The simple icons and easy-to-digest fonts of the data visualizations blend with a snappy caption and a backlink to Google’s site, generating valuable returns to the content creator in the form of clickthrough traffic. Content Marketing Visualization
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Content] Content Marketing Field of Dreams
    As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love. Back to Content Marketing World, and the art of storytelling within the context of your brand, products, services, space, and customer universe.
  • SCRIBBLELIVE  |  MONDAY, JULY 25, 2016
    [Content] How To Get More Mileage Out Of Your Content
    Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Marketers have to keep up with the content-hungry beast, and this means they have to be efficient with the time and resources at their disposal. Turning tent-pole content into derivative content. How to create derivative content.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 25, 2011
    [Content] 5 Reasons Content Marketing is Getting Harder
    Here are some reasons content marketing is getting more challenging. A huge volume of content about everything possible, creating information overload for readers. In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. That makes content marketing on a blog more challenging as time goes on. 3 Biggest Challenges for Online Content Marketing?
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 12, 2016
    [Content] Creative Content for B2B Marketers
    Content Marketing CreativityJanuary 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more.
  • MARKETING INSIDER GROUP  |  THURSDAY, FEBRUARY 11, 2016
    [Content] 9 Content Marketing Myths…BUSTED
    It is a universal truth that a company in possession of a marketing budget needs content marketing. 10% of organizations are still holding out on using content to market their products and services. The post 9 Content Marketing Myths…BUSTED appeared first on Marketing Insider Group. Content MarketingOr is it? Maybe not as much as you think. As in, 1 in 10 organizations haven’t adopted one of the most […].
  • THE POINT  |  THURSDAY, FEBRUARY 18, 2016
    [Content] Why Are People Not Engaging With Our Content?
    According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions provider TrackMaven , theorized that the primary reason for the discrepancy is that there’s a “limit to how much content can be consumed, liked, shared, etc.”. Put more bluntly, a lot of marketing content is complete drivel.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Content] New Sales Competency – Use Content to Sell
    Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. An important reason for this limited role, is lack of useful content. The post New Sales Competency – Use Content to Sell appeared first on Avitage. Featured Marketing and Sales Strategy Sales Enablement Uncategorized content selling sales content use content to sel
  • THE POINT  |  WEDNESDAY, NOVEMBER 22, 2017
    [Content] Driving B2B Engagement with Personalized Content
    Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” During the event, we discussed trends driving the interest in content personalization, addressed some of the key challenges, and presented examples of B2B companies having real success with their personalization strategies. As a sneak preview, here are some of the key takeaways from our discussion: Marketing content is devalued.
  • MARKETING INSIDER GROUP  |  THURSDAY, FEBRUARY 9, 2012
    [Content] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. I believe today’s buyers and content consumers are way too smart for such tactics. Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Content] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. How a technology company used its employees to generate quality content. B2B Marketing: 3 reasons for adopting video content into your marketing mix.
  • WEBBIQUITY  |  MONDAY, JUNE 4, 2012
    [Content] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. Fresh content. Content that makes all other tactics more effective.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Content] Need Content Ideas? Customer Questions FTW!
    In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. As they typically consist of questions and discussions, they can provide you insights into audience needs, issues, and give you a few content ideas you may not have thought of.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Storytelling Gone Wild: The Key to Creating Viral Content
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Here are three key takeaways from the webinar: What is viral content? Behavioral Targeting Content Marketing Emotion Social Media Viral Connecting with Emotion Emotional Marketing Reach vs Impact Story telling StoryTelling Viral content
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Content] 5 Content Marketing Lessons from David Ogilvy
    It was advertising, but they’d have called it content marketing then, if anyone had been using the term in 1950. Five content marketing lessons from David Ogilvy: 1. Moreover, it appears that the number that you select for your list can affect content performance. Make your content funny. Content should be fun. You can take these ideas, infuse them into your content and make it more fun to consume. Create content that engages. “Do
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Content] Cognitive content strategy
    My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially.
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [Content] How Do Audiences Assess Your Marketing Content?
    What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Principle being applied: it’s easier to criticize someone else’s content than our own. The post How Do Audiences Assess Your Marketing Content? Content Marketing Tips & Techniques assess marketing contentOf course. Makes sense. But what exactly does this mean — in practice?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 27, 2013
    [Content] Better Content Marketing: Words and Numbers Matter
    Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. When writing for business, i.e. content marketing , you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. Content matters.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] How To Humanize Your Content
    As technology continues to improve and we’re communicating quicker than ever, we’ll need to humanize our content, or we risk losing ourselves along the way. And even though certain technologies do get you ahead, humanizing your content can get you even further. The post How To Humanize Your Content appeared first on Marketing Insider Group. Content Marketing
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Content] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Content] Content: Not Another Channel
    Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. All these divisions (and more) play a role in content marketing and in content strategy. Too many marketers, and the organizations they represent, mistakenly view content as a channel. All of these require content to function.
  • MODERN MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Content] How to Produce 269 (or more) Content Assets From a Single eBook
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. . This year, research reported that creating enough content was the number one challenge for B2B content marketers.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Content] Content Marketing: How do you know if it???s working?
    How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Content] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. So how are Modern Marketers using third party content? Finding the right third party content is a challenge (34%).
  • MARKETING INSIDER GROUP  |  MONDAY, MARCH 10, 2014
    [Content] Big Data Is Driving Content Marketing Strategy
    CMOs Shift Budget To Content Marketing. My last article made a direct connection between Big Data and Content Marketing. Data is a core element to the success of any content marketing effort. So in another report released last week, Mass relevance reports that Chief Marketing Officers are shifting their budgets to content marketing. Some of the key findings: 95% of CMOs report that content marketing is important to their business. Content Marketing
  • ACT-ON  |  TUESDAY, DECEMBER 20, 2016
    [Content] Crash Course in Content Gaps – And How to Fill Them
    Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion. And we build our content accordingly.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Content] Everything You Need to Know About User-Generated Content
    Want more content? High-quality, on-strategy content that resonates with your audience? Most content marketers will be creating more content this year. One smart way to handle at least some of your content creation is to get other people to do it for you. That can take a lot of forms: Content curation. Influencer contributed or co-created content. Outsourced paid content (from agencies or freelancers, for example).
  • VIEWPOINT  |  TUESDAY, JANUARY 13, 2015
    [Content] Digital Relevance: Developing Marketing Content and Strategies that Drive Results
    Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. There is a great example in the book about an inside sales rep pushing content that is not relevant to the buyer—simply because the campaign says so. Marketing Strategy Content Marketing
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Content] 5 Lies About Easy Ways To Create Content
    There are easy ways to create good content, right? Creating good content is hard. If you take the content shortcuts that are recommended by so many self-labeled content marketing experts, you will be sorely disappointed in the long run. Easy Content Myth 1: Just Post Your Slides On SlideShare! Easy Content Myth 2: Just Record It. If you have a legal team that reviews your content, you will need a script and you will need to actually stick to it.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Content] Content Marketing: Stories are Key
    If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. As for selling more widgets through emotional story-telling, that’s the art and craft of content marketing, isn’t it? Content Marketing Tips: Get Your Stories Straight.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Content] The Domino Theory of B2B Content Marketing
    Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Too often, marketers think of content marketing as only text and graphics; white papers, e-books or infographics. I have seen this domino theory of content marketing repeated many times.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Content] The Secret to Creating Super Content Easily
    The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group. Content Marketing content creation content strategyI remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. The caped superhero has been one of my long time favorites. […].
  • BIZNOLOGY  |  WEDNESDAY, JUNE 7, 2017
    [Content] 6 types of content your readers hate
    When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Insensitive Content.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Content] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire your marketing engagements, the Guide features details on different types of content formats, including blogs, case studies, guest posts, infographics, mobile apps, podcasts, among many others. Here are some tips on how to bring your content marketing A-game: 1.
  • SCRIBBLELIVE  |  TUESDAY, MAY 3, 2016
    [Content] Why You Should Invest In Content Curation
    When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is curated content. What is curated content? Cost-effective content.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 4, 2014
    [Content] Content Marketing Graphic: What’s Missing in this Visual?
    width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. And, since the subconscious brain is always on alert for danger or pleasure, your content must be strong, and novel.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Content] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers. This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives. Consider the universally recommended prescription to define content requirements at each stage of the buying process. These are the critical inputs for content creation.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Content] Book Review: Content Rules
    The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing. And it’s not only marketing executives who are excited about content. “By creating compelling content.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Content] 5 Ways to Create More Content Today
    Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant, and valuable content. The problem is, you will never have enough content. The funnel may have an extra stage that needs content.
<< 1 2 3 4 ... 263 264 >>