Prospectr

DECEMBER 10, 2018

Make sure you are being strategic and creating content around the needs of your prospect and the issues that are important to them. Be sure to customize your marketing content and greet them by name. Create B2B content based outreach that establishes your company as a thought leader. Keep it relevant and concise.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Study 196

Prospectr

FEBRUARY 21, 2017

At their blog, they define demand generation like this : Demand gen typically gives away content freely in order to build awareness. That gives your readers the least resistance in reading your content, and makes it easier to share. I searched around some blogs to attempt to find a clear definition of demand generation.

Demand Generation 147

Demand Generation Demand Generation Sales Qualified Leads 147

Prospectr

MARCH 2, 2017

For example, this could include the number and time frequency of website visits and content consumed. ” You don’t get this information provided to you. Instead, you derive it by analysis from your explicit criteria. What Are Your Threshold Scores? .

Lead Scoring 196

Lead Scoring Lead Ranking Practices Effectiveness 196

Prospectr

FEBRUARY 28, 2017

Ideally, your content will have already uncovered some of that. Say your sales team has your prospect on the phone. The best thing they can do any time they talk to a prospect is to gain an accurate understanding of their problem. But, your sales team member should also do background research on your prospect before talking to them.

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

Prospectr

FEBRUARY 14, 2017

You can keep in touch with a drip email campaign, newsletter, or by sending content relevant to their problem. Your Sales Team Doesn’t Distribute Your Content. Content isn’t often organized well so it’s easily accessed. But don’t let your prospects leak out of your funnel at that point.

Top of Funnel 135

Top of Funnel Marketing Management Sales Qualified Leads Marketing Funnels 135

Prospectr

FEBRUARY 16, 2017

You may have heard the buzz term “disruptive” marketing. …But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing.

Buzz 135

Buzz Paid Search Agency B2B Sales Consulting 135

Prospectr

FEBRUARY 9, 2017

You may have heard the buzz term “disruptive” marketing. …But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing.

Paid Search Agency 120

Paid Search Agency Buzz B2B Sales User-Generated Content 120