DiscoverOrg

APRIL 14, 2017

Using your gated marketing content to collect names and email addresses is always a great way to collect information; however, marketing’s budget and reach is limited, contact data collected decays over time , and it’s not always safe to assume user-generated data is accurate in the first place.

Cost 208

Cost Lead Ranking Buy Ad Building 208

DiscoverOrg

JUNE 24, 2016

Take a look at the latest mobile figures: As it stands now, around half of all American smartphone users access interactive content on their phones daily – while shopping, driving, working… even while using the bathroom. Because chances are, your next sale will undoubtedly have a mobile or cross-channel component.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

OCTOBER 10, 2018

I’m really excited to put this content out for you guys. Stay tuned for more great content. Learn more about Skaled on our website or follow us on social media. Please subscribe to DiscoverOrg’s Youtube channel , follow them on social media – tell us in the comments what you think! We love to hear from you!

B2B Sales 205

B2B Sales API Tips Conversion 205

DiscoverOrg

OCTOBER 23, 2016

Imagine being alerted the moment prospects are starting to research and consume content relevant to your solution. DiscoverOrg uses data from over 250 B2B publishers to identify content downloads and research behavior indicative of buying interest – all customizable to the categories and topics you care about most.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

FEBRUARY 21, 2019

Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

DiscoverOrg

AUGUST 17, 2016

OppAlerts delivers the actual content prospects are researching online. DiscoverOrg has a unique relationship with over 250 B2B publishers, who feed our OppAlerts tool with massive amounts of content consumption data, allowing you to identify the right person at the right company with the right message to shape their vision for your solution.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

MARCH 15, 2017

Lastly, sound ABE execution requires multiple internal teams to stay organized around both the content and cadence of the approach, once the target list of ideal accounts has been identified and expanded upon. Story empowers internal teams to coordinate effort leading up to engagement with target accounts.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

DiscoverOrg

JANUARY 22, 2016

IBM Cloud & SaaS Operational Services CISO David Cass says, “Analytics and cognitive capabilities will see rapid growth as organizations look at their big data for new insights.” ” Trends suggest that data and analytics will be a top focus in 2016.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

DiscoverOrg

MAY 12, 2016

Oh yeah, and then there’s our blog We focus our content on supporting those of you that are on the ground executing today’s sales and marketing tactics while aligning strategy that is flexible enough to handle the constant pivot. Go ahead and subscribe to get a Saturday morning roll-up of our latest content. That’s right, you.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

DiscoverOrg

JANUARY 31, 2019

Credible news content is reported consistently across various news outlets. Look for red flags at this stage: If you got your hot tip from a chat forum, or a disgruntled former employee, your data may not be as solid as it seems. Read it: How to Time Your Sales Outreach with Opportunity Data. Examine the context.

Marketing Automation Services 136

Marketing Automation Services Outreach Barriers Vendors 136

DiscoverOrg

APRIL 20, 2017

Sophisticated data offerings let marketing teams improve the customer experience with activities such as retargeting; personalized landing pages; and customized, dynamic web content – all shown to improve conversion to the next stage of the buying process.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

JANUARY 2, 2019

They’re searching online, reading content, learning about options, and forming opinions about solutions. Intent Data lets teams communicate with prospects earlier in the cycle: Your prospects are out there, right now, with a problem you can solve. And they’re doing it without you.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

MARCH 3, 2017

Second, is the investment the organization makes in training and coaching their sales team , gathering and distilling important information, and developing and disbursing content. Systems and processes that deliver content, training, and tips in the workflow and context of a sales rep’s day.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

JULY 29, 2016

Schuck: “One of the most frustrating things about a lot of the content currently available on ABM is that it is not actionable. Our playbook sheds light on this question through detailed examples and tactics every marketer should consider.”. It is filled with a lot of fluff.

Account Based Marketing 120

Account Based Marketing Practices ABM Multi-Channel 120

DiscoverOrg

JULY 22, 2016

Henry Schuck adds, “One of the most frustrating things about a lot of the content that is available about ABM is that it is not actionable. Our book sheds light on this question through detailed examples and tactics every marketer should consider.” . They are filled with a lot of fluff.

Account Based Marketing 120

Account Based Marketing ABM Marketing Management Advertising Agencies 120

DiscoverOrg

NOVEMBER 17, 2016

Many focused on marketing automation and email, others are more centered around content management. Around ten years ago, it hit marketing and paved the way for thousands of new technologies to come to market. Sales has been a late adopter of this automation trend; however, that’s changing and fast.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

DiscoverOrg

FEBRUARY 19, 2016

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

APRIL 17, 2019

Intent Data , in this scenario, would answer questions like: As I continue to research, how does my content consumption increases and decreases in certain areas? How much time am I actually spending perusing the web? So the messaging should be tweaking and tweaking and tweaking the buyer’s opinion: Driving me HERE, through the sales cycle.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

FEBRUARY 27, 2019

A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy. Ask how the data is collected, and test a sample of the data for depth and accuracy before making the investment.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

NOVEMBER 6, 2017

I can remove the gate and the friction to consuming this valuable content if that is the best path. I didn’t need anyone to fill in a white paper download form on my site to inform me that I should do this. In fact, a dynamic account-based approach may be the most effective path for many companies to increase their chances of success.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

MAY 21, 2014

Following these technical steps ensures the success of your email campaigns and allows you to focus on the rest of your email marketing strategy –content, copy and creative. These two things are critical to your deliverability, so stay on top of them.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

JUNE 15, 2016

Content is still King, but the Subjects are Restless. It is astoundingly clear that content creation remains the largest hurdle marketing organizations still face on the road to success, and that the move to account-based marketing models is necessitating a change in the traditional ways organizations create content.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

DiscoverOrg

JANUARY 23, 2019

The next step is: Of those accounts, how do we identify which are actually engaging in our content? We’re running LinkedIn sponsor content. And we’re looking at which ones are actually coming back to our website and engaging in our content. Buyer intent as a sales engagement trigger.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

MAY 23, 2018

Ask sales and marketing leaders to create a value system for content assets: Assign gated assets a higher score – such as a webinar registration, or an ebook download. Warm MQLs show implicit interest through their behavior, but they’re not actually requesting more information. 4: Kill lead channels with low conversion. Kill ‘em dead.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

MAY 7, 2019

Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Intent data is near-realtime information about a prospect’s intent, such as a flurry of web searches, or multiple content downloads on a particular topic. Acquiring new business and company growth go hand in hand.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

JANUARY 20, 2017

It means more custom content. Maybe the content is needed and relevant, but the delivery is one-directional, out of context, and the material doesn’t stick. The interesting part was the content of those words. They require deep levels of intelligence on prospects and customers. It is viewed as time not spent selling.

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

MAY 8, 2018

Content subject or topics. Welcome to Definite Creeper territory, where overzealous salespeople can easily tip their hand too much and make target buyers feel like they’re being stalked. Intent data refers to implicit behavior: that is, actions which link prospects to an issue or pain point. Intent data includes: Web search history.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

FEBRUARY 5, 2019

You still have to translate that into messaging, positioning, and content. You’re still going to have to create a really solid marketing strategy that aligns to the corporate strategy. You’re still going to set budgets around those channels, figure out a couple of different go-to-market strategies.x.

Enterprise Management 120

Enterprise Management B2B Sales Startups Work Management 120

DiscoverOrg

FEBRUARY 5, 2016

Your contacts will appreciate familiarity with their proprietary content. For starters, make sure to subscribe to any newsletters, blogs, and other publications distributed by the prospect itself. A great second step is to set up a Google Alert using the company name.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

AUGUST 23, 2018

How can YOU create authenticity by combining interesting content related to both your work and your personal interests? Respectfully, Kenny Madden” The result was a $28,000 first-time deal with brand new client, and a lifetime value (so far) of $250,000. “Flatiron Building” by Kenny Madden.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

How can YOU create authenticity by combining interesting content related to both your work and your personal interests? Respectfully, Kenny Madden” The result was a $28,000 first-time deal with brand new client, and a lifetime value (so far) of $250,000. “Flatiron Building” by Kenny Madden.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

MAY 30, 2018

Develop specific, relevant messaging and content for prospects. Invest in basic content syndication services through companies like TechTarget , Netline , IDG , or others that allow you to push your content (blogs, whitepapers, videos, etc.) to an audience that you have clearly defined.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

AUGUST 24, 2017

75% of B2B buyers want branded content that helps them to research business ideas, but 93% of brands focus their content on marketing their own products and services. Being the hero of content, not the curator. MarketingCharts. General miseducation (or lack of education) about buyer personas. Muting a unique company voice.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

DiscoverOrg

DECEMBER 15, 2016

Sales intelligence technologies, for example, will need to get better at helping customers identify the right leads across the right accounts while giving marketing greater visibility into those accounts and the ability to leverage those leads for improved content and campaign targeting.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

SEPTEMBER 30, 2016

Additionally, your message may be blocked if it contains suspicious content usually found in spam messages. Email blocks also occur if the server suspects that you are a spammer, either due to your domain or IP address. Relay Denied. Your emails may return with this bounce notice if you do not have proper authentication for your message.

Deliverability 120

Deliverability Validation Domain Blast Campaigns 120