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  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Content] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    The media needs content to report, and marketers need exposure for their content. Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Content] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. In addition to web page responsiveness, it’s very important to consider the mobile-friendliness of: Content should be examined for font color and size, as well as paragraph size. Content designed to generate leads is often making a first impression, so make it a good one on every device. Post awareness-stage content.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 8, 2015
    [Content] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. Thought leadership content shares something new consumers don’t know about, or teaches them something about what they could be doing in their business. But thought leadership content is not the same as commercial insights. You will likely find that most of your content marketing is about the desired behaviors or beliefs.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 21, 2015
    [Content] 5 Marketing Challenges For 2016 That B2B Marketers Need To Start Thinking About
    Focusing on Quality Content, not Quantity. Content marketing is thriving in the B2B marketing world. In 2016, B2B marketing teams will need to figure out how to break through the clutter and that will be through quality -- creating content that both resonates and has compounding value. How do you know what content will live on and keep producing value? How do you recycle and optimize content for different formats?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Content] 30 SEO Best Practices for B2B Organizations in 2017
    Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. The key is to think beyond specific keyword targets and focus on targeting relevant topics or themes to develop content around.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Content] 11 Expert Tips for Growing Your Company's Blog
    2) Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates. Start by scanning forums for content ideas. Create blog content from these. Great content is only great as long as it resonates with your target audience. Research their challenges, create buyer personas , and most importantly, create content that’s relevant to them. 8) Maintain a content schedule, but remain flexible.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content] How Technology Marketers Can Reach CIOs
    He is most interested in reviews, demos, technology news and how-to content. [v] v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. The best way to do this is to offer them educational content. Although content marketing may open the door to the CIO’s corner office, it won’t swing wide on day one. Content Marketing Strategy
  • TECHNOLOGY SERVICES GROUP  |  WEDNESDAY, NOVEMBER 1, 2017
    [Content] Disrupting ECM with Open Source and the Cloud – CIO Review Magazine
    Technology Services was recently featured on the cover of the annual CIO Review ECM Edition with a focus on the “20 Most Promising Enterprise Content Management Solution Providers” Article focuses on some of our ups and downs of 21+ years in the ECM industry.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [Content] Email Marketing: A Fresh Take From the Experts
    Email and content are long-time buds. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, The post Email Marketing: A Fresh Take From the Experts appeared first on Opentopic.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, AUGUST 16, 2015
    [Content] New Paper -- Which Social Media Marketing Methods Are Best For You?
    We considered seven social media methods: monitoring social behavior, generating publicity, pushing content, making content sharable, promoting content on social bookmarking sites like StumbleUpon and Reddit, working with influencers, and managing reviews on sites like Yelp! Resources include ability to generate large volumes of content, ability to generate high quality content, existing social media traffic, available support staff, and budget.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 12, 2011
    [Content] B2B Marketing Tactics That Work Today
    And this only works on the back of an effective content marketing strategy that puts our customer needs at the center. Some of this content will need to be created. Email, Social, Mobile, Local, SEO, Paid Search, Direct Mail…none of these tactics are an effective answer to the question because they all rely on an effective content strategy. Orchestrate a company-wide content strategy that delivers valuable content that our customers want in all the places they go.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 18, 2015
    [Content] Does Social Media Marketing Take Years to Work?
    Driving Social Through Content. To maximize returns both in the short term and over the course of months and years, content has proven a valuable campaign to integrate with social strategy. As Rebuild Nation’s CEO Josh Gershonowicz explained on The Huffington Post , strong social media ROI comes from two sources: content creation and content sharing. Content creation requires the staff resources to create original, compelling content on a consistent basis.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Content] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]
    However, perhaps the fact that Google’s ranking algorithm is a secret is actually an advantage for dedicated content marketers. But, even that is the case, wouldn’t it be nice to get a little bit of concrete insight into how to optimize your content for search based on Google’s current criteria? Fortunately, ContentVerve.com and atcore teamed up to create the infographic featured below, which outlines 13 tips for writing content that ranks in 2014.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Content] The Ultimate 2015 SEO Redesign Checklist
    We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Goals allow you to track content downloads, ecommerce transactions and other important website conversions. An XML sitemap helps search engines understand your site better; it basically “feeds” the robots with a hierarchy and breakdown of all content.
  • SNAPAPP  |  TUESDAY, OCTOBER 4, 2016
    [Content] How to Best Manage Freelancers + Guiding Them With Strong Research Practices
    If you’re a content manager or editor who wants to know how you can best approach the freelancer relationship, this is a great starting place. Giving direction to optimize the content creation process. Insights from experienced content managers and editors. Before any writing or thought about content begins, freelancers and clients need to have a conversation about the brand, the objectives of the content, and the audience you’re working together to reach.
  • MODERN MARKETING  |  SUNDAY, JULY 14, 2013
    [Content] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
    As Modern Marketers, we strive to engage our target audiences with relevant content and insights to move them along their unique buyer’s journey. We need to ensure that not only our content speaks to the audience, but that the user experience is compelling. Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. by Dave Michaud | Tweet this Are you reading this post on a mobile device?
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [Content] Inspire customer creativity with innovative case stories
    Content strategy Corporate propaganda Credibility Customer advocacy Storytelling Thought leadership Voice of Customer Voice of Industry case studyB2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 12, 2010
    [Content] Tell Your Story: Why Are You Here?
    It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. It’s about smart content marketing. Although Web tools have become easier, and everybody can learn how to run a WordPress blog or website, most professionals I know are too busy earning money and don’t spend enough time creating content that works for online marketing. A Story Teller’s Mindset: Key to Great Content Marketing.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Content] Why the Video Platform Reigns as the Best of Internal Communications Tools
    If a video platform is one of your internal communications tools, you can easily embed your video content on your Intranet, or even in your email (by including a clickable video thumbnail that opens up on a branded ‘sharing page’). You can even include all your content on a Video Hub , which acts like your own internal YouTube channel, where employees can search organized content. Edit your content easily, without the mess of tearing down and resharing.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Content] What the slow death of B2B publishing means for marketers
    This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. That drives publishers to produce a lot of short content designed to reach the broadest possible audience (at least one online story about Apple per day for a technology pub, for example). Meanwhile, B2B buyers still hunger for good, specific content just as they always have.
  • HINGE MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Content] SEO for Professional Services: A Conversation with Rand Fishkin
    In the first part of our interview with digital marketing guru Rand Fishkin, we learned about the story of his journey to becoming a Visible Expert SM in search engine optimization (SEO) and content marketing. Some of the most common content marketing mistakes and how they can be prevented. Tips for how to promote your firm’s content and get others to share and amplify that content.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Content] The Guide to a Successful Employee Advocacy Plan
    They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. With content being published around-the-clock, marketers expect to see results quickly, even though establishing a company’s presence and credibility online requires time and patience. Creating content. From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race.
  • HINGE MARKETING  |  FRIDAY, MAY 2, 2014
    [Content] Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
    The network is comprised of a number of features: +1 Button: Let visitors quickly recommend your brand and your content by adding a +1 button to your site. One click lets visitors recommend your content on Google search and share it on Google+. Share Button: Provide an easy way for people to share your content with their circles. A link to a personal Google+ page and photo of person may be included in Google search results for content they have authored.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Content] The Essential Marketing & Sales Metrics Your Team Should Track
    It'll give you an indication of whether your content is being well received, or whether it's been turning people off. Correlating unsubscribes to content is stronger than correlation between clicks and content, as there are many variables at play such as CTA positioning and how strong the copy was," says Niti Shah , HubSpot's inbound marketing manager for APAC. " But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Content] Why Do People Buy? Top 10 Factors That Influence Purchase Decision
    To read more content like this, subscribe to Sales. 8) 44% of people are most likely to engage with branded content that contains pictures; video content is close behind at 40%. This post originally appeared on the Sales section of Inbound Hub. There''s a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Content] How to Edit Your Blog Writing: Wot U Can Do
    Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. Edit Your Content: A Checklist of 12 Things Not to Miss.
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Content] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    Use Your Handle To Inform Content. Growthhackers uses a distinct email handle that describes to audiences what’s in the contents of the email. This simple tactic allows email marketers to avoid using headline text to explain the contents of the email. This is especially true if you are a brand that doesn’t have the sexiest products or content offerings. Tease your content even more (green). Use Web Data For Dynamically Generated Email Content.
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Content] Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels
    Your content is only as valuable as the audience it reaches. That’s why it’s critical to understand how your content performs across different distribution channels. Contently’s source analyzer measures the number of engaged people who find your content from each source and the number of leads generated by each channel. Announcements Company News Product Updates content distribution lead generations
  • ONALYTICA B2B  |  MONDAY, DECEMBER 11, 2017
    [Content] Interview with Mark Schaefer
    He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Steve Rayson provides incredible data-based insights through his work in content marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Content] Social Media Marketing and Darwin: Evolution or Irrelevance
    Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel. Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. Content will be different for every brand.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content] Which SEO Tactics Should You Try Next? [Flowchart]
    Google's made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don't work anymore and there are tons of new ranking factors we need to consider. What's a marketer to do? To help you started with a solid SEO strategy in 2015, Kuno Creative created the flowchart below.
  • THE FORWARD OBSERVER  |  WEDNESDAY, AUGUST 14, 2013
    [Content] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
    It collects and process information on website visitors who identify themselves in return for valuable content. They are looking for content or information to solve a problem or fulfill a need, but THEY ARE NOT READY TO BUY. To convert those types of visitors into leads, content that appeals to researchers is offered behind a landing page. In that instance content related to performing research will not be as relevant to them.
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Content] Only B2B - Untitled Article
    5 Content Syndication Myths | Hard To Believe, But True! Duplicate content? That’s the reaction we get from a lot of content creators and marketers. You shouldn’t have duplicate content because it is plagiarism (and illegal!) and you should consider content syndication (which is legally sharing content on third-party sites) because it is not. There is a huge difference between in both duplicated content and syndicated content.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Content] Social Media and SEO: When and How They Work Together
    Social media is the easiest and most effective way to push out your SEO-based content. If your content is good and people stick around to read it, those engagement metrics communicate value to search engines. With your content out there on the same channels they’re on, there’s a good chance they’ll see it and link to it from their own websites or blogs. This can gauge which topics and content formats your audience is most interested in and which may be a waste of time.
  • VIDYARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Content] 30 Examples of Personalized Videos That’ll Really Get Your Attention
    How do we personalize the content journey? As we started tracking the activities of prospects and curating what content to serve up next, engagement rates went up. From real-time web personalization based on company firmographics to curated content for individuals based on historical engagement patterns, personalization technology has come a long way. Got you to engage further in the content? Personalization is a hot topic in the worlds of marketing and sales.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Content] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
    Better data enables marketers to build targeted campaigns and deliver the right content to prospects. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. .
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Content] The Eight Best Online Tools for Sales Professionals
    Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time. A sales enablement tool that lets you create an online content repository for sales assets (presentations, PDFs, videos, photos, diagrams, etc.) 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6:
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Content] 6 Basic Reports Every Marketer Should Know How to Run
    Report #3: Content that drives MQLs. In addition to looking at the most important sources for driving conversions, it is also important to look at the content that drives those conversions. This can help you figure out what content should actually be promoted through various channels to get more MQLs in the door. This metric helps you really understand what content moves website visitors throughout your funnel. Report #4: Content that generates leads.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Content] Did I Just Get a Google Penalty?
    Does duplicate content apply to the same or similar content if it’s all on the same domain?”. The issue of duplicate content indeed can apply on your own site as well as on other sites. Panda is a Google algorithm update which is designed to affect low-quality content and has had many iterative updates over the past few years. Duplicate content is often seen as low-quality, when done in an effort to garner more traffic for search engines. Content is still king.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Content] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    But what happens when you're on a content team of one? For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. Providing social users with interesting, informative content helps bring in quality leads. If you're using a different content management system, you should be able to simply turn on the function just the same.
  • CONTENTLY  |  MONDAY, AUGUST 28, 2017
    [Content] Attention Editors: We Need to Fix the Pitching Process
    Right now, 1,285 unread messages sit in my inbox, including a few pitches from freelancers or marketers looking for a guest byline on The Content Strategist. When I launched The Freelancer in 2014, during my rookie year at Contently, I wrote that “becoming a freelancer is like choosing to fight a battle you know you’ll eventually lose.” That’s why Contently’s pitch feature has been such an important part of our platform.
  • ENGAGIO  |  MONDAY, AUGUST 21, 2017
    [Content] How to Find the Right Level of Personalization in ABM
    Programs that win include personalized emails, reports and content that use everything you know about the company to prove you understand their most pressing challenges and needs. Register for the ABM Grand Slam webinar Content Rule Everything Around Me with Engagio and LookBook on Thursday, Aug. For an account expansion play, a great piece of content might be a case study showing how another division or group within the same company is using your solution.
  • INFER  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content] In Depth: Account-Based Behavior Scoring Enhancements for Infer Glance Sales Intelligence
    Customize outreach to provide the most relevant content. Not only can reps now prioritize account outreach based on surging interest, but also Infer Glance allows them visibility into the content driving this interest to help better personalize outreach. Personalize outreach to provide the most relevant content to your prospects through Glance’s predictive insights.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 16, 2015
    [Content] B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”
    If not, here's how to romance your prospects toward a sale with content. Unfortunately, many companies do not understand or have patience for content marketing. If you frame the buyer’s journey into three stages, the types of content that are most effective become easier to understand. Examples include analyst reports, research reports, eBooks, editorial content, educational content, etc. Are all your B2B sales leads ready to buy from you right now? Really?
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 12, 2013
    [Content] Product Marketer as a Story Teller
    Those in product marketing roles are used to being the product experts and the ones who people turn to when they need creation of sales support materials, thought leadership pieces, and other content needs. The demands on product marketers are great, as the content needs of enterprises only grow to encompass not only the traditional whitepapers and product spec sheets but videos, eBooks, infographics, and more.
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Content] Want Better Marketing Automation Results? Think Outside the Inbox
    This can be done with overlays and sliders that say “hello” and recommend content. Or it can be done with content recommendations at the close of blog posts, videos, or any other media on your site. Your ads will compete with a lot of content and a lot of distractions. You’re publishing top-quality content and work hard to keep engagement levels up. New content announcements. When most of us think of marketing automation, we think of email.
  • SNAPAPP  |  MONDAY, MARCH 16, 2015
    [Content] Go Beyond Luck: 3 Simple Steps to Plan Amazing Demand Gen Campaigns
    Creating and executing a successful campaign requires three crucial pieces: a great idea, great content, and a great plan. You can always create different content around the same core idea if you want to expand your campaign. Don’t try to cram everything into a 20 page eBook – break it up into bite-sized pieces of content. Strong Content and Supporting Assets. This piece of content should have a clear objective, audience, and message to build your campaign around.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Content] [Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
    Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Determine which content assets are most valuable to your ideal persona, such as blog posts or case studies. Content marketing is the fuel that drives personalization success. Content personalization is essential in 2015 (and beyond).
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Content] Video Success Starts with a Strong Video Strategy
    Most marketing and sales teams that I speak with understand the inherent value in video content. But what they don’t understand is how to take a more strategic approach to what type of content they should be using at each stage of the buyer’s journey and how they’re going to expand their ability to produce great content without inflating their budgets. It comes down to a few main areas, and the first is developing a content plan.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Content] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. ” – Tonya Vinas, Senior Content Strategist at Content4Demand. This tells marketing the best way to reach the buyer and the content needed to answer the buyer’s questions at each stage of the process.
  • TYPE A COMMUNICATIONS  |  MONDAY, OCTOBER 2, 2017
    [Content] The Biggest Barriers to Brand Consistency and How to Fix Them
    Branding Customer Experience Marketing Acheiving Brand Consistency B2B Brand Consistency Carla Johnson content marketing strategy Forbes Janine Robertson marketing marketing communications Type A CommunicationsOctober 3, 2017 by Carla Johnson When we think of branding, we think of companies that pull out the big guns. The ones that put money behind Super Bowl ads. read more.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Content] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos. Content marketing is the fuel that runs the entire lead management funnel; and without a proper message strategy, prospects will leave your funnel and buy from competitors. In the old days, we had a phone.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Content] The Story of a Storyteller Who Became a Vidyard Customer
    Using Vidyard, they are learning exactly what content their audience is truly interested in, and are having great success delivering the right messages to the right people. ExamSoft had no video content to speak of, and no plans to change that. Stephanie Totty, Senior Content Strategy Manager at ExamSoft. Stephanie Totty, Senior Content Strategy Manager at ExamSoft. It helped Stephanie shape her career as a content marketer: “One of the things that struck me about J.K.
  • MODERN MARKETING  |  MONDAY, JANUARY 16, 2017
    [Content] Does Your Martech Stack Add Up to a Good Customer Experience?
    In order to deliver this your marketing stack needs to enable you to target and segment prospects, deliver cross-channel marketing campaigns, deliver content marketing campaigns, work across social media, integrate into other legacy technologies including data management platforms. Content marketing - why it matters. ” Content Marketing Institute. This is increasingly complex in a multichannel world with people accessing content here, there and everywhere.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Content] Facebook's News Feed Will Once Again Focus on Friends and Family
    Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. But marketers should proceed with caution: Creating content for engagement for shareability and conversation does not translate to including such language as, "Tag a friend!" Facebook calls and interprets that type of content as " engagement bait ," and actually penalizes the Pages that use it in their News Feed rankings.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Content] 20 Expert LinkedIn Guides
    LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Content] The Simple Cure for Google Algorithm Update Anxiety
    Marketers have a greater chance of developing this disorder if they repeat the same keywords over and over, manually build inbound links, meticulously keyword-sculpt every aspect of every web page, calculate and track keyword saturation rates, participate in link farms, buy links, publish lots of on-site ads, duplicate content, publish infrequently, or generally just publish useless and boring content. Creating content works with Panda to help extinguish GAUA disorder.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Content] Lytics Adds Marketing Recommendations to a Customer Data Platform
    The third step, which Lytics hasn’t yet taken, is to select the content itself. McDermot was quite adamant that the company is not in the content recommendation business, leaving that marketers’ creativity. But he did say Lytics is experimenting with a “content graph” that classifies content and shows how it is related to individuals, which suggests the system will eventually be able to make some suggestions.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Content] The Rocket Science of Social Media Marketing
    Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. Find your voice by asking yourself the following questions: What do I want to accomplish with my social content? This answer will guide the voice of your content. Involve Customers in Your Content.
  • TYPE A COMMUNICATIONS  |  TUESDAY, AUGUST 29, 2017
    [Content] The 16 Best Sites for Free Stock Photos and Videos
    August 29, 2017 by Tom Pick There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help. read more. Branding Corporate Communications Internal Communications Marketing Sales digital marketing marketing Stock Photo Stock Video Tom Pick Webbiquity
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Content] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. If you want to build your blog readership, you have to publish content consistently. Even if your content is amazing/useful/insightful, if your readers can’t trust you to post regularly, they have no reason to visit regularly. 5 The Content Isn’t Useful. It certainly isn’t unique, so it must be the content. Guest post by Eric Brantner.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Content] How to Make Your Blog Posts SEO-Friendly [Checklist]
    The title of your post will be a search engine and reader''s first step in determining the relevancy of your content, so including a keyword here is vital. Your meta description is meant to give search engines and your readers information about your blog post''s content. All content created on HubSpot''s platform is automatically responsive , so HubSpot customers can breathe easy. You may have heard SEO experts say that you should never have duplicate content on your website.
  • MLT CREATIVE  |  TUESDAY, OCTOBER 27, 2015
    [Content] The T Shaped B2B Marketer: The Importance of Being Deep and Wide
    As I showed in my post " The B2B Inbound Solar System: Dimensions of A Solid Inbound Strategy " you can't do SEO if you don't have content, you can't have content if you don't have a website, you can't have social media if you don't have content and so on and so forth. I was first introduced to the idea of a "T shaped marketer" in Mike King's session " Technical marketing is just the price of admission " at Inbound 2015.
  • HUBSPOT  |  SATURDAY, MAY 24, 2014
    [Content] The Definition of Bounce Rate [In Under 100 Words]
    A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content and convert on a landing page (or any other conversion event). In general, high bounce rates indicate that there is an issue with your website pages -- perhaps poor content, long load times, poor mobile optimization, poor UX, or no visual appeal.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 13, 2015
    [Content] Latest Facebook News: More Power For The User. What Does It Mean For Marketers?
    Users can now navigate to News Feed Preferences and select the people and brands they want prioritized and who and what content matters most to them. What Facebook is now focused on is providing the content its users care about the most first. Compelling content still wins. The only way to take advantage of this feature is to provide content your followers will want to read and continue to look forward to reading.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 31, 2012
    [Content] 3 Places You Must Have Online Ads (a review)
    In today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Many B2B companies are adding a third weapon to that arsenal – online advertising. There are three key places you should consider when choosing to place ads: Google, LinkedIn and [.]. Facebook LinkedIn PPC
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Content] The Three Biggest Mistakes Companies Make with B2B Websites
    Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. Focus on fixing these three issues with your website before developing your social media and content strategy. All brands now have to be creators of content.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Content] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    One of the first things that I started to look into were the factors contributing to the success of some of our best content. This was an enormous problem because Google was wasting a ton of its time crawling and indexing non-existent content on our site. On top of this, all that lovely PageRank will be pushed into the content we want to rank for and give it a huge boost from the influx of new links pointing correctly to it. This is the body content of the article.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 16, 2015
    [Content] SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy
    This is only a content summary. Visit my website for more content on industrial marketing.]. I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites.
  • MARKETING INSIDER GROUP  |  THURSDAY, MAY 17, 2012
    [Content] 9 UnMarketing Tips For Online Audience Engagement
    We all create stories and content but much of it is “frequently futile.” ” The time and frequency of content should be defined as how often we have something valuable to say. And now content needs to be mobile-friendly. So if people can’t read your content, they can’t share it. There is a big difference between mobile-ready content and content customized for mobile. Tip 6: Create a customized mobile content platform.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Content] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. For example, organizations see improved email sign-up rates when they ask for an email after a visitor has engaged with content on the site versus as soon as they land on the site. This year I've been talking a lot about Nurturing.
  • VIDYARD  |  TUESDAY, NOVEMBER 10, 2015
    [Content] 6 Key Lessons that Will Change How You Market in 2016
    No matter what type of content your team is producing, it all starts with a good idea, a great story, and an interstellar script. This is particularly important when it comes to producing video content. Do you always try to start with great writing in your content and demand programs? This is exactly why we see more and more marketing teams hiring former journalists and rhetoric majors as in-house writers and content marketers.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Content] Building A Successful On-Demand Webinar Strategy
    Webinars are considered one of the top content marketing tactics, second only to videos. So if you have created several webinars – especially on video – you’re on the right track when it comes to content marketing. But you can also enhance your content marketing strategy with your archived, evergreen webinars. Instead, experts say you should gate any premium content you have, including webinars. Gating premium content is a tried-and-true lead generation tactic.
  • CONTENTLY  |  FRIDAY, OCTOBER 6, 2017
    [Content] Infographic: The Science of Brand Voice
    Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? Contently’s brand voice, which we aim to convey in every post on The Content Strategist, is supposed to be friendly, smart, conversational, with a touch of humor. That unique voice has become so important because of how much content gets posted online every day. Analyzing content this way has two key benefits: 1.
  • WHAT WORKS - WHAT DOESN'T  |  SUNDAY, FEBRUARY 27, 2011
    [Content] Why Marketing Automation is Floundering (Amen!)
    Content marketing? I’ve chronicled my hellish experience moving my blog to WordPress, which provides only the content management and presentation side of the puzzle. Developing, delivering and monitoring response to your content is a whole other can of worms. Content Marketing Content Marketing For IT Vendors
  • ACT-ON  |  WEDNESDAY, OCTOBER 5, 2016
    [Content] Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
    General Electric: Driving Engagement through Fictional Content. Panoply acquires and creates content; it also works with brands and has done projects like a series of companion podcasts for HBO Documentary Films. Forge strategic partnerships to expand the reach of your content. Contently named it “The World’s Most Ambitious Branded Podcast.”. Align podcast content with your products and services without directly promoting your offerings. Repurpose content.
  • SNAPAPP  |  FRIDAY, JUNE 10, 2016
    [Content] SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks
    According to this year's SiriusDecisions Summit, there's been 32% more B2B content produced than just two years ago , and your audience is well aware of it. This is why we’re excited to announce the SnapApp Summer School program – a free and flexible series of courses that will help prepare modern marketers to beat the content crush for their fall campaigns. Tips and tricks to creating exciting content your audience will get excited about. Content loading
  • SNAPAPP  |  TUESDAY, MARCH 31, 2015
    [Content] SnapApp Under Fire From Animal Rights Groups For Building A Better Mouse Trap
    BOSTON, MA, April 1, 2015: A coalition of animal rights groups today announced it would be taking legal action against interactive content creation platform SnapApp for building what the rights groups deem is “an unreasonably effective mouse trap.”. The primary claim laid against SnapApp is its provision of unheard of levels of lead capture to B2B marketers through interactive content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Content] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    From content analysis to A/B testing and marketing psychology, each speaker will be delivering 10 minutes of data goodness. Session : Content Repurposing. Session Date : Wednesday, February 22 nd 3:25pm EST. Session Overview : In this session, we’ll look at how content marketers can use real-time data to identify top performing content pieces and turn them into new assets. A full day dedicated to content awesomeness featuring a couple great speakers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 18, 2013
    [Content] Ad:Tech San Francisco Recap & Takeaways (#adtechsf)
    The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. For businesses, this means the content team must be working with the social team, which must be working with the paid team, etc. Content Doesn’t Live in a Vacuum”. Rebecca noted that content is important to everything you do as a marketer and should not live on its own. On top of that, content must go beyond the written word.
  • MARKETRI  |  THURSDAY, APRIL 11, 2013
    [Content] 5 Key Takeaways from Social Slam 2013 [Video]
    On Thursday, April 4 th , my colleague, Brianne Dawson, and I were treated to an exclusive Social Slam 2013 pre-conference workshop entitled, “Content Marketing: A Framework for Business Marketing 2.0 Success,” by our marketing idol, Mark Schaefer. I took 10 pages of notes (yes, the old fashioned way – pen to paper!) and here are my top five key takeaways from the workshop extraordinaire: Social Slam Marketing (General
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Content] Mid-Year Marketing Check-In with Measurement
    How many times have influencers shared about your brand or your content year to date? Content Marketing Analysis . Use website metrics to aid in understanding how your content marketing efforts are pacing this year. Understanding consumption metrics, lead-generation metrics, sharing metrics, and sales metrics are best practice when it comes to content marketing. What are your most visited content pages? What content drives the most conversions year to date?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 15, 2017
    [Content] Welcome to the Age of Intelligence (and What it Means for Video)
    But how compelling will these services be if they don’t deliver experiences through the most engaging content medium? As we march into the age of intelligence, video content, technologies and strategies will need to evolve to better align with how we do business. Chatbots, automated nurtures, and triggered workflows will need to identify and surface the most relevant video content to answer specific questions or to engage potential buyers in a fully autonomous way.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content] How to Optimize Events with Social Media [Infographic]
    In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Content is extremely important for social event marketing. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show. Guest post by Dave Landry. Nothing promotes event marketing as well as social media.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Content] You Need to Understand These 6 Things About What B2B Buyers Want
    Some organizations are very savvy about letting visitors download several different white papers or other content resources before they ever start selling. Most people hate putting their phone numbers into content-download forms. Only one in three of us B2Bers are willing to put our phone numbers into lead generation forms when we download content. As Gordana Stok says in her article, “ 5 Things B2B Buyers Want Your Content To Do ”. “
  • BIZNOLOGY  |  MONDAY, OCTOBER 29, 2012
    [Content] How to set up Google authorship by using rel=”author”
    One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. Taking it look at the past two years, Google has put a very strong emphasis on social media by creating Google+ and shortly after, the ability for authors to tie their content to their Google+ profiles by what is called Google Authorship. Image via CrunchBase.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Content] Why You Won't Recognize SEO in Five Years
    That's where content consumption has historically started. It doesn't look as though desktop browser use is declining as of yet, but it has flat-lined ; and content consumption within apps and devices has opened up in a big way. Unfortunately, content in apps isn't easily traversed via traditional browser-based search engines nor optimized via traditional search engine optimization. Did you know Facebook can now search for content as easily as people?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2014
    [Content] Customer-Centric Marketing: Using metaphors in your B2B strategy
    Following the science fiction character’s traits: the humanistic customer connects with human interest stories; the methodical is logical and will consume a lot of content before moving forward; the competitive is very results-oriented; and, finally, the spontaneous customer knows what they want and acts almost immediately. “We Content Marketing: 4 stages to mapping your content strategy [More from the blogs]. Tweet Who are your customers?
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [Content] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    The Breakdown: All Google Panda updates basically involve algorithmic rewards for sites that consistently create and publish good quality content, and algorithmic penalties for sites that do not. Google utilized both user and Webmaster feedback to identify several new search signals that target low-quality content more accurately. If you were penalized by previous Penguin roll-outs, but have since improved both your content and backlink profile, then 3.0
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Content] Infographic: How To Drive Marketing Success With Metrics
    Test your content. Marketers looking to stay competitive know it’s all about the numbers. From monetizing budget and leveraging marketing technology (martech) to determining search success and personalizing campaigns, marketing in the digital age can feel like one big math test. To optimize your digital marketing solutions, focus on these key areas: 1. Get the right budget. 30% of companies spend more than 13% of revenue on marketing #marketingROI Click To Tweet.
  • VIEWPOINT  |  TUESDAY, JULY 16, 2013
    [Content] Successful Lead Generation - One Size Does Not Fit All
    Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. But can you build enough content and who will come? Despite their best intentions, many B2B companies are not able to generate the frequent high-quality content necessary to fuel an inbound marketing lead generation program. Most leads from inbound marketing provide basic demographic information on forms to download or access content.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content] 7 Reasons Why Your Website Isn’t Performing
    A website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. Before you make any crazy changes to your site or content strategy, consider the people currently coming to your site. How to Fix: The solution to this problem depends largely on where and how you are currently promoting your website and its content. Content Reasons. They say that content is king.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Content] 10 Things You Need to Know About B2B Mobile Marketing
    But chances are they aren’t looking at your site, email or content on their smartphone. Flash is Out Flash, the standard for rich content and online applications for years, is not supported by the majority of mobile devices. If you have ROI tools, videos or content in flash, they will need to be updated to serve mobile audiences. On Twitter, MySocialCloud said it well: @ b2b_chat A7 Content is designed for ppl.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Content] How Google Works [Infographic]
    Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. But we all know there''s more to delivering great search results than waving a magic wand. So how does Google actually work?
  • MODERN MARKETING  |  MONDAY, JANUARY 11, 2016
    [Content] New Gartner Report: Build Your Digital Marketing Hub
    In its report, Gartner defines a digital marketing hub this way: "A digital marketing hub provides marketers and applications with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically."
  • CONTENT STANDARD  |  TUESDAY, JULY 25, 2017
    [Content] Will 360 Video Marketing Finally Take Off in 2017?
    That means that viewers—whether on a smartphone or on the web—can tap, click, drag, or swivel directly inside the video to pan the perspective, allowing them to engage with the content from multiple angles. Brands are dabbling with the content type, testing whether the interactive nature of the content will help break through the video clutter. As humans, we’re primed to want to interact with anything new and novel, and we gravitate toward highly visual content.
  • CAPTORA  |  THURSDAY, APRIL 21, 2016
    [Content] How Customer Modality Affects Top Of Funnel Marketing Success
    If you’ve been involved with content marketing for a while, you’ve no doubt spent time constructing detailed customer personas and creating quality content that (hopefully) will appeal to each type. Relevant, personalized content is critical to drawing new leads into the funnel. But there is another consideration that can help narrow the focus of your content: the modality of your target buyers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Content] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. This is a good time to do an audit of your site pages , which will surface any other issues you may have, like duplicate content. You can learn more about why duplicate content is bad for your SEO and how to fix it in our SEO video tip series here. Headings and Content. Headings and Content.
  • MODERN MARKETING  |  MONDAY, MAY 22, 2017
    [Content] 5 Steps to Lead Nurturing Success
    Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies! The key to successful lead nurturing is to deliver content that’s valuable enough to keep your audience engaged. Only then can you deliver truly useful content that will engage them and increase loyalty.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Content] The Preferred Methods of Social Sharing by CMOs
    Here are some thoughts on the data from Karri Carlson, VP Social Insights at Leadtail: *The Twitter website remains, despite the comings and goings of innumerable other options, the most broadly used way of getting content onto Twitter. We still see a lot of content that isn't tagged to pull in the right headline or images. Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint.
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