Page 104 of 264 Previous | Next 
  • WRITING ON THE WEB  |  FRIDAY, MAY 28, 2010
    [Content] 6 Ways Blog Formatting Engages the Reader’s Brain
    But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity, social proof , etc.) Tags: About Blogs Content Marketing Getting Read On Writing Better Pathway to Profits Writing Great Blog Content Attracting Clients blog formatting blog marketing blog writing persuasion triggers What are the two most important parts of your business blog post? Most experts will tell you this: The headline. The call to action.
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content] Recap: Day 1 Content2Conversion
    Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI. Blog buyers content marketing Content2Conversion DemandGen report Digital Relevance webinars
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 10, 2012
    [Content] Think your Linkedin Company Page is Perfect? Think again.
    Promote your Blog content with a Blog RSS Feed – this is [.]. In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. LinkedIn Social Media
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Content] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    He believes that social media should be a volume play, and that you should be focused on broadcasting the same content to the widest possible audience, regardless of the different needs, wants, and expectations of your followers or connections. David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) believes that only 10% of the content you share in social media circles (including LinkedIn) should be your own.
  • HUBSPOT  |  THURSDAY, JULY 11, 2013
    [Content] How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip]
    Now you can use your Instagram content to spruce up blog posts and landing pages with visual content. Tell us -- how are you going to use Instagram embeds in your inbound marketing content? A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped. and then quickly disappointed because we couldn''t do anything besides post videos to Instagram.
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Content] Modern Marketing – How Can We Do It Better?
    There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. For example, marketers now in 2015 understand “Content is King” as fact. We know that we need to embrace content marketing and the underlying strategy, but the focus at #MME15 and conferences in general is how do we do it better?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Content] How Do You Start Over After Building a Successful Blog?
    I sense that more people just trust their networks for links to good content. Sure, I’ve built a nice audience to facilitate that, but only a select few of my network of friends and influencers share my content. (I’m An example: Certainly, I’m honored that these people would think so highly of my content they’d automatically share it, but the post referenced in these auto-Tweets on Social Media Explorer isn’t even written by me. By Jason Falls, {grow} Community Member.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Content] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. While covering a range of inbound marketing topics, this blog has some excellent sales-themed content for the marketer working closely with their sales organization. If you're looking for a blog with comprehensive coverage of digital and inbound marketing topics, look no further -- the content quality here is top notch!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [Content] When social media marketing doesn’t work
    They were still finding their audience and content footing and were not even sure their executive-level B2B customers were connecting to them in the social space. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments?
  • ANNUITAS  |  TUESDAY, NOVEMBER 6, 2012
    [Content] Responding to the Buyers Purchase Path
    Don’t you need to define one buyer’s journey for the persona and just align the content to that?” A content architecture or blueprint is built upon buyer personas and their unique buying paths. The dynamics of the sale changed in the last 60-days and the active engagement and content delivery was focused on the decision-maker while the influencer gave way and transitioned into a to a passive engagement.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Content] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. These people prepare their own copy and content. Hutto describes a “core” marketing automation team of three full-time employees, with support from their marketing communications/web teams for content and creative. One email marketing manager (strategist/content writer). Content Manager.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Content] What to Cut From Your Marketing in 2015
    Did you know that the average B2B marketer promotes their content on six social platforms ? That''s a lot of platforms to maintain -- especially if you want to optimize your content for each of them. (As 3) Expecting People to Discover Your Content Just Because It''s Great. In 2015, you can''t expect to people to find your content just because it''s awesome. To get your content noticed, you''ve got to figure out how to get people to content you''ve already created.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Content] Wasting your ad money? All Facebook fans are unequal
    In Mark’s just-released book, The Content Code , he shares a story in Chapter Five about the dysfunctional social media audience. It’s a never-ending cycle of paying to acquiring fans, paying for fans to engage, and (attempting) to pay to move your content. I think my marketing money is much better spent on the content that is most likely to attract, keep, and convert my potential prospects.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 5, 2015
    [Content] Are you using your buyer’s journey for analytics?
    If you are doing it right, you are targeting your content to the personas and the steps in the buyer’s journey. By doing so, you are making your content persuasive, with the goal of moving people to the next step. I am seeing many smart marketers re-orienting their content marketing in this way. They are using analytics to show which content is working and which is not.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Content] Why Relevance Outsmarts Personalization in B2B Marketing
    We must know why they are looking for a solution to a particular problem to ensure we’re delivering the appropriate content at the right time. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience. And considering about 74% of consumers get frustrated when content on a website doesn’t match their interests, you can understand why personalization is such a hot topic.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 30, 2012
    [Content] How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]
    We asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, we wanted to know what tasks take the most time, and what platforms small businesses are most active on. R ealize the value of content – but, again, time is an issue. We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Content] 12 Insightful Marketing Insiders You Should Follow on Twitter
    The Head of Content for MarketingProfs tweets only the best posts and insights from real marketing pros (along with the occasional inspirational quote from time to time). Porterfield has roughly 70,000 followers for a reason: She''s well-versed in the ways of wooing them with great content. Contagious features a vast offering of content on its site -- which it tweets often. 8) Content Marketing Institute.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Content] This One Thing Has Become The New SEO Reputation Management Secret This Year
    But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. Make sure you are posting relevant content such as; articles, pictures, videos and links. Guest post by Jon Rognerud.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [Content] The Best Way to Measure Thought Leadership
    Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption. Sadly, the result often becomes a program built around heavy content, often licensed from another company (umm, that doesn’t make me care about YOUR vision) and hiding behind a form that dramatically limits distribution. Alternatively, we create clickbait headlines that drive page views to increasingly forgettable content.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Content] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. They aren’t required for brands to create excellent video content. This is a simultaneous result of Facebook’s ever-growing emphasis on video content ( particularly native content ), as well as the general popularity of sharing videos. Does a successful video marketing strategy have to be pricey?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Content] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    Brian Rauschenbach outlines three broad areas important to focus on post-Panda, and three types of activities to avoid, such as complicated sitemaps and navigation: “With Panda, Google has pretty consistently made it clear that simple navigation is best; websites that require too much digging to find desired content could be negatively affected.” This beautifully crafted infographic covers social, backlinking, technical and content-related factors in SEO.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Content] The 3 Social Media Networks That Are Best for B2B Marketing
    Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study. This is a smart place to introduce your company, share your content and boost traffic back to your website. When your content is published on Google+ it can rank higher as the content is fed into the personal search results of your Google+ circles.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 15, 2010
    [Content] Autonomy Promises to Automate Delivery of Tailored Marketing Messages
    Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. The notion had been on my mind for some time, prompted by a sense that traditional approaches to content creation and distribution are fundamentally too expensive to deploy in full.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Content] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. Many people said that people wouldn’t pay for digital content. But digital content is exploding. Mobile is turning us into 24/7 content consumers as evidence by peak pageview traffic by hour. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.”
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Content] Going Global? A Video Marketing Strategy Is Your Key to Success
    Language alone can put certain types of content at high risk of being ineffective, unless you include individual translations in your strategy—and even then, supporting the writers, translators, and editors needed to produce this content en masse may not be sustainable. It isn’t the cheapest form of content—but as production costs go down, video has some interesting cost advantages that give it a leg up where global marketing is concerned.
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Content] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Here are a few key points you don’t want to miss: Personalized content is incredibly vital for today’s marketers. We’re bombarded with marketing content. Personalized Video cuts through the clutter of all the other marketing content audiences are bombarded with. growth in click-through rates, and click-to-open ratios have performed 16x better with personalized content. We do the rest, and send you the personalized content! Top-of-funnel content.
  • CAPTORA  |  TUESDAY, JANUARY 5, 2016
    [Content] 3 Critical Trends in 2016 for Growth Marketers
    2016 will be the year when marketers are able to personalize campaigns’ content to every potential new buyer — even when those people are anonymous (previously unknown). By testing and promoting the best content by persona and stage of interest, marketers know what content maximizes pipeline growth as well as what their content investment strategy should be to scale future revenue growth.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Content] What Makes a Good B2B Online Video
    I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. The content may be interesting, but the sound quality is poor or there are distracting images or noises in the background. We have to attract them to come to us because our content is useful, interesting or entertaining.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 30, 2017
    [Content] 3 Steps to Building an Employee Advocacy Strategy
    Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Understand which Content Types will be Shared. The oft-cited “Content is King” saying applies to employee advocacy too. 10% suggested content: The best way to empower employees to share content is by allowing them to suggest useful topics.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Content] Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
    To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. Content: Any guide to SEO success would be positively incomplete without a mention of content -- fresh and high-quality content, specifically. Conversion Rate Optimization: Improving conversion rates is a good SEO move, because it tells Google that readers find your content helpful and your site is sticky.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Content] Why The Analysts Are Wrong About Twitter’s Ad Platform
    You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. Advertising People Still Don’t Grok Content. Yes, content as the context for an ad is important to media buyers. But advertising as a way to distribute content, not advertising messages, in order to increase purchase consideration? What happens when you survey 50 media buyers?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Content] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Create a content calendar. Before launching, make sure you have enough content to post fresh information at least twice a week for a couple of months. Tweet How easy it is for the mighty to fall. Especially on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Content] Coming clean on Facebook reach
    But they don’t only post good looking puppies, they also post a lot of very interesting content relating to their cause. Yes, the Muse is a real business with a real business model (selling job postings to employers) but they also have so much content (very helpful and insightful content!) They publish very good content (at least, very good for their target audience).
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2011
    [Content] Why article marketing is still important
    Image by Irina Souiki via Flickr If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. Article marketing used to be a necessary part of an online content marketing strategy, [.]. Internet Marketing article marketing blogging Content marketing content writing SEOIt’s really anything that’s shared anywhere online that represents your business.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Content] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    But before you dive too deep into building your marketing campaigns, ask yourself: Are your holiday campaigns properly incorporating visual content? And with various statistics showing visual content is the hottest trend in the industry, it''s no wonder why. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. The Gift of Visual Content: 200 Photos That''ll Put the Cheer in Your Holiday Marketing from HubSpot All-in-one Marketing Software.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Content] Psychology for Marketers: 9 Revealing Principles of Human Behavior
    How can you create compelling content if you don’t know why it would be compelling to your audience in the first place? How can you personalize content to reach the right people if you don’t know what type of content they would like, and why they would like it? Understanding some key principles in psychology can take your content from good to amazing, all because the right audience is reading and identifying with it.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Content] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Standing out in a sea of content is getting harder and harder. How often are you writing content with the thought of communicating the same way you would to a friend or co-worker? Pairing your content with relevant images is an easy way to increase engagement.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Content] 8 Types of CTAs You Should Absolutely Try on Your Blog
    But all sorts of people visit your blog -- and you don''t want to give them all the same content. To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call "smart CTAs." That way, visitors are only seeing content that''ll convert them to leads, leads are seeing content that''ll convert them into MQLs, and customers are seeing content that''ll convert them into promoters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 30, 2014
    [Content] Five reasons to be freaked out by the Facebook experiment
    The company’s data scientists enabled an algorithm, for one week, to automatically omit content that contained words associated with either positive or negative emotions from the central news feeds of 689,003 users. They examined whether content from the subjects was more positive or negative based on the manipulated tone of the news feed. One takeaway of the study was that taking all emotional content out of a person’s news feed caused a “withdrawal effect.”
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Content] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Sub goal 1: Develop five pieces of solid content for our customers. Creating intelligent, educated content helps you build a solid relationship with your prospects, and can help turn your prospects into happy customers – and is something that should be key to your 2017 marketing plan. But before churning out a bunch of content, take a look at what you already have. Your content should not only attract new buyers, but also nurture current relationships you’ve already created.
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Content] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers?
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 20, 2014
    [Content] Three Data Opportunities B2B Marketers Are Missing Today
    Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content. Your site and content represent a tiny fraction of the time your prospects spend online. The better solution is to incorporate relevant news, content or even images into the overall mix of page content based on what you know about each visitor.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Content] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content. Website theme: Provide information, articles, and advice; provide educational content. Website goal: Content-heavy with the goal to drive traffic and sell advertising on your site, bait audiences to a newsletter or a product (or affiliate). .
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Content] The Harsh Realities of SEO That No One Tells You
    To read more content like this, subscribe to Insiders. Blogging purely for the sake of increasing search rankings is the primary reason why there’s so much uninspiring content polluting your news feeds. Your first priority should be to create resourceful content that engages your audience. ” The harsh reality is that older domains have had more time to accrue quality inbound links as well as publish content on a consistent basis. Great content gets shared.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Content] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Such tools allow users to spend less time (and money) on “grunt work” like creating and distributing emails, and more on creating quality, engaging content to go in those emails. CONTENT. Content will continue to be king. Virtually everything you do online qualifies as content marketing if it’s done with the goal of providing information to and building trust with current and prospective customers.
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Content] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    Whether you’re looking for support with content and social media, website publishing and management, digital advertising, creation or design of graphics or videos, collaboration and project management, marketing program automation and email, contact management, or analytics, we’ve created a shortlist on the best technologies for these purposes in a small business. You’re busy doing this, that, and the other thing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Content] SMX East 2014 Preview: Competitive Research for SEO
    Content. One of the toughest things for a site is identifying what type of content they should be creating. A competitive analysis can show you what type of content others in your industry are creating and what type of content is actually engaging the audience. Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). Tools like BuzzSumo can provide some additional data on competitor content.
  • HUBSPOT  |  SATURDAY, OCTOBER 3, 2015
    [Content] 21 Powerful Ways to Grow Your Email List [Infographic]
    To read more content like this, subscribe to Agency Post. Want more content like this? This post originally appeared on HubSpot's Agency Post. I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the free coffee you received after the cashier punched the final hole in your rewards card. It felt good, didn't it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Content] Three uncomfortable lessons about criticism I learned from publishing my book
    Criticism of substance means a reviewer points out errors and inaccuracies in your content. They have pride posting their reviews and if you argue with them, they take it as a personal insult and will feverishly defend their positions, much to the content creator’s dismay. There’s a lot fire going on personal attacks on the content creator nowadays. Thus, I will not feel miserable or let the person stop me from creating content that I want to share with the world.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Content] Search and Social Lessons from the Zenith Social Media Marketing Conference
    To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us. ” The three played off each other adeptly, alternately focusing on the social, technical, and content-driven aspects of search. Use a WordPress plugin to simplify the process of highlighting news, product, and other specific types of content.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Content] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    There was just so much great content and so many amazing people, I was like a kid in a candy store. Amazing B2B Content. Here they are: Lead generation: Develop a process, people, and content plan to get the most from your marketing. Content marketing: re-imagine your content. Create meaningful stuff and stop “random acts of content.&# . Content marketing: Do something unexpected with your B2B content.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Content] Great B2B Customer Experiences Require Customer-Centric Marketing
    But that’s what happens when content is created reactively, rather than strategically. Random acts of content do not make the grade for customer-centric marketing. In the report, 85% of B2B marketers agree that consistency across content, teams, and channels is the backbone of an effective customer experience. What it does mean is that the message your content delivers stays true to the problem-to-solution journey your buyer is on as it relates to your brand value.
  • MODERN MARKETING  |  THURSDAY, APRIL 7, 2016
    [Content] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Smart marketers are using strategies like interactive content to fuel those improvements in their systems. Interactive content both resonates more deeply with your audience and gives you tools to improve lead profiles , lead scoring , and nurture streams ; so your marketing amusement park experience is perfect every time. But choosing content types that actively engage users rather than sending them static downloads creates a VIP experience.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2016
    [Content] Gartner: Buyers Demand Less Product-Pitch, More Value-Story
    According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. The challenge: Reshape your marketing content and sales conversations from pitching-products to better communicating and quantifying your unique value and customer story.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Content] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. ” Why We Like It: Don’t be turned off by the no-frills design — this is truly valuable content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Content] Mobility, mobile commerce, and the worst apps in the world
    Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Content] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    From content analysis to A/B testing and marketing psychology, each speaker will be delivering 10 minutes of data goodness. Session : Content Repurposing. Session Date : Wednesday, February 22 nd 3:25pm EST. Session Overview : In this session, we’ll look at how content marketers can use real-time data to identify top performing content pieces and turn them into new assets. A full day dedicated to content awesomeness featuring a couple great speakers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Content] 3 Ways to know your prospects as well as they know you!
    As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. Downloaded a piece of your content. I don’t care which tool you use, or how you got them there, the fact is you have their email and can send content to that email until they unsubscribe. Group segments by interests and then send content accordingly.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Content] 37 Fantastic SEO Guides, Tips and Tactics
    Optimize off-site content (for example, on YouTube and other social platforms). Create link-worthy content. Reporting that nearly a third of b2b marketers “consider search engine optimization to be very effective — more than email marketing, content marketing, and most noticeably, paid search,” Daniel Burstein outlines warning signs that a company may be overvaluing SEO, to the detriment of considerations like providing valuable content and optimizing for conversions.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Content] Factoids: How to Tweet Multiple Times About the Same Offer
    How do you tweet about the content multiple times without seeming repetitive? Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the context of the content as a whole. Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion So you just launched a new white paper.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Content] Twitter Starts Highlighting Websites That Embed Tweets
    There''s so much content, and it''s so text-based, it''s pretty hard to get people excited about scrolling through that hectic Twitter timeline. For instance, not too long ago we started seeing multimedia content embedded in tweets. not a bad step toward incorporating more visual content into all that text. Because it would make it more beneficial for sites to share content from someone else -- and to share it from a tweet, specifically, instead of say.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Content] KoMarketing Year in Review: Top Posts from 2015
    It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. Outside of regular content and social updates, Ryan Young outlines five tactics in content marketing development that can help improve brand awareness in B2B marketing initiatives online.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Content] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Inside sales executives do this best by sharing content that adds value to the customer’s day-to-day. For example, I may ask for an intro to product marketers in tech who create content for their sales reps, but can’t measure what content gets shared by sales. Mine looks like this: <<name>>, Do you create content for sales to use? His software shows product marketing teams which content will help your sales reps close deals. Through content.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Content] 31 Sensational Social Media Marketing and PR Stats and Facts
    Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. And 59% of executives prefer video content to text. On the other hand, consumers aged 55-64 are more than twice as likely to engage with brand content as those younger than 28. People share content 49% more on weekdays than on weekends.
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Content] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    Content Wise or Super Foolish. ” Instead, I would rather focus energies and dollars on smarter ways to profile the firm and its attorneys through content marketing (which in turn boosts search rankings on Google, making it easier for people to find the firm). This could be content in blog posts, white papers, FAQs, online webinars, video blogs, etc., You might think twice before signing up, and perhaps give content marketing a shot instead!
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Content] What B2B Marketers Can Learn About Lead Generation From Costco
    Are you struggling to generate leads without creating content to attract them? Or, you can offer them something they want while they are shopping – tasty content. Your Content Is Your Cheese. Think of your content as Costco food samples. As Altimeter Analys Rebecca Lieb says “Content is the atomic particle of all digital marketing.”. Content helps you get found online by prospects looking for information.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 10, 2015
    [Content] Dispatch from CMW: Recapping Day One
    I love getting to chat with fellow attendees about interactive content and share our stories and examples — and the sessions I attended on Day 1 were excellent. The Work of Content Marketing Begins Now". In his introductory remarks, Joe Pulizzi offered this graphic (Gartner’s “ Hype Cycle ”) to describe the current situation in content marketing: Right now, content marketing is at the peak — “inflated expectations.” Content is Easy: Just Answer Questions".
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Content] Why Lead Scoring and Personas Need To Be Connected
    What if your objective is to deliver highly engaged leads to sales, but your persona indicates that sizable segments of your audience are not likely to engage with marketing content or even to register. Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. Personas potentially include how your audience engages with content, marketing or sales. Lead scoring and personas are popular topics in B2B marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Content] 9 Quick Tips for B2B Lead Generation to Implement Today
    Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Content] 6 Types of Facebook Posts That'll Help You Generate Leads
    Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. While directly promoting landing pages is an instant gratifier of leads generated, providing content without a form makes your Facebook presence a friendlier home for content that your fans will want to come back for again and again. This post is an excerpt from our ebook, How to Generate Leads Using Facebook.
  • WRITTENT  |  FRIDAY, FEBRUARY 8, 2013
    [Content] The Hottest Marketing News of the Week
    Another week in the world of content is coming to an end. Posts were published, Likes were clicked, tweets were retweeted…well, I could continue describing content distribution and sharing process forever. Instead I’d better make sure you haven’t missed anything interesting this week and pick up the most valuable pearls from the Content Marketing Ocean, [.]. Content Marketing Marketing News
  • MODERN MARKETING  |  TUESDAY, APRIL 1, 2014
    [Content] 6 Trends Highlighted at Social Media Marketing World
    Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. Creating visual assets is a huge focus for content. Simply put, more content equals more traffic. As G+ serves as a social layer across all Google properties, there’s a greater potential of getting your content seen.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Content] The 26 Best WordPress Plugins
    WordPress is far and away the most popular content management system (CMS) for websites. Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Showcase reviews: Blogging Wizard (Content), Cent Muruganandam. Showcase reviews: Blogging Wizard (Content). Blogging Wizard (Content).
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Content] 5 Of The Fastest Ways To Improve Your B2B Marketing
    Create Remarkable Content. The Content Marketing Institute defines content marketing as “… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”. One of the few things your prospects might find of interest about you while they are researching a purchase is your content.
  • WEBBIQUITY  |  MONDAY, OCTOBER 28, 2013
    [Content] The Top #Nifty50 Women Writers on Twitter for 2013
    This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and For 2013, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are both outstanding writers and content producers and active social media connectors and engagers.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Content] How to Optimize Your Landing Pages for Long-Term Lead Generation
    One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. In other words, old content and offers you've created months -- even years -- ago has a huge potential to continue generating new leads now and in the future. So how do you make sure your content is getting found and generating leads long after you’ve stopped promoting it through channels like email, calls-to-action, and social media?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Content] 9 Top Twitter Tips You Should Start Using Today!
    Twitter Tip # 2 : Share Great Content. I am somewhat voracious about my desire to scan, filter and share great content. And to me, this is the greatest way to gain followers and become known as a valuable content curation source for your audience. By sharing content about topics you are interested in, you will attract an audience with similar interests. Hashtags are a great way to have your content exposed to people outside your circle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Content] The Disruptive Technology that will Replace Facebook
    To understand the likely nature of that technology, consider the way that socializing and content discovery has changed over the years. The technologies being developed will bring content and conversations to you, and lead seamlessly from one to another, without you having to think about the particular technology or network on which the conversation is happening. If the conversations and content from my friends came to me, I’d never go to Facebook.
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Content] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. Support for Content Throughout the Entire Customer Lifecycle, Including UGC.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Content] Learn the 10 Principles of Design From These Gorgeous Posters
    To read more content like this, subscribe to The Agency Post. Want more content like this? This post originally appeared on The Agency Post. What makes a design good or bad? Design -- whether for advertising, packaging, or even the web -- is a subjective form. But there are some basic principles that many designers adhere to, and knowing these core ideas will give you the power to either follow or break the rules (if you have a good reason to).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Content] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    Content Shock vs. Content Saturation Index. Mark Schaefer has written and spoken extensively about Content Shock over the past year. It’s true — the economic implication of increasing content density is a clear and present danger to content marketers in many industries. However, for every industry or niche that is up against a catastrophic content flood, there are at least a half-dozen more that are still waiting to be conquered.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Content] How to Build a Memorable Personal Brand on Twitter
    Similarly, Neal Schaffer , CEO of Maximize Your Social and cofounder of The Social Tools Summit, says to follow people who are sharing a lot of content and who are omnipresent on Twitter. Fitzpatrick advises selecting two or three main topics for your brand content -- for her personal brand, she zeroes in on media, her role as author (and speaker), and marketing. Do this and “you’ll build a solid Twitter following that will love your content,” says Fitzpatrick.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Content] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. That’s an event I’ll remember for all the wonderful friends who came out to see me and the fact that it was the first time I mentioned the concept of “content shock,” and the need to focus on content “ignition.” Yes, all the content I was creating was a form of marketing. (I
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Content] Why People Unfollow Your Brand on Social Media [New Data]
    Followers are also looking for specific types of content over others. Over 20% of the respondents said that images are their most preferred content type. 1) Too Much Self-Promotional or Uninteresting Content. Self-promotional content provides little value to followers, and the frequency of uninteresting content was also listed as a specific turn off. The most important thing to remember is that followers expect high quality content that fits their interests.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Content] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    We may read long-form content and web features galore, but still, we often find that images reign supreme. That deep-seated need to see the world in pictures bodes well for brands with visual content to spare, but surfacing it in a sea of image-based content takes a little work. The pins will pull in information like pricing, availability, reviews, and content ratings to make the pins more useful to your target audience. Tumblr. Instagram.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Content] How to Overcome 3 Painfully Common Lead Gen Mistakes
    Ask questions related to your content. For example, if your prospect is downloading an e-book on common lead generation mistakes, you might ask a question tied to how their businesses generate leads, or how many pieces of information they try to collect during their first engagement with your content. ” try “On average, how many readers choose to provide contact information to access your content in a given month?” Mistake #3: Gating all content.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Content] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network. LinkedIn was early to this game in 2012, when it started letting influencers like Richard Branson, Bill Gates, and Contently’s very own Shane Snow publish directly to its platform. Publishers—desperate to expand their reach—will get another venue to serve up content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 18, 2013
    [Content] Ad:Tech San Francisco Recap & Takeaways (#adtechsf)
    The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. For businesses, this means the content team must be working with the social team, which must be working with the paid team, etc. Content Doesn’t Live in a Vacuum”. Rebecca noted that content is important to everything you do as a marketer and should not live on its own. On top of that, content must go beyond the written word.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Content] How to Optimize Your LinkedIn Profile for Social Selling
    To read more content like this, subscribe to Sales. For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. I also recommend inserting a call-to-action at the end, as well as multiple pieces of eye-catching content. 5) Share at least four to six pieces of content per day. 8) Like, share, and comment on content.
  • WRITING ON THE WEB  |  MONDAY, JUNE 28, 2010
    [Content] Why Use a WP Sales Page Template?
    Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 15, 2011
    [Content] 4 Steps to Mobile Marketing Success
    Step 2: Content. The use of mobile devices and the real-time expectations of today’s consumer is putting downward pressure on the length and size of content. The trick to this step is not necessarily to create mobile content, but to think about mobile across the entire content creation process. And marketers should consider whether their mobile users are willing to give up personal identification to access high-value content like white papers.
  • ANNUITAS  |  TUESDAY, JUNE 24, 2014
    [Content] B2B Events – What Does Demand Generation Have to Do with It?
    Content: Content is everything for events – it can make or break an event. Relevant, timely messaging with strong, engaging content that is consistent with the other components of your Demand Generation Program that is delivered in a provocative way – helps connect with buyers and start a conversation. Marketers need to remember that content is not a tactical campaign. We love events …attending them at least.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Content] The Sales Association Launches SalesProCentral
    SalesProCentral is the go to site and newsletter for sales and sales management professionals who want the latest and highest quality content aimed at helping improve sales performance. The site features content from over 50 of the sales industry’s key thought leaders including Nancy Nardin , Jill Konrath , Lori Richardson , Julie Hansen , Colleen Francis , Brian Vellmure , Miles Austin , Rick Schwartz , Dave Kurlan , and many others.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Content] The secret ingredient for successful small business blogging
    Everyone is pumping out content. You can’t produce as much content as the well-oiled marketing machines. And let’s be honest: your content can’t always be as good and creative as the content produced by the armies of marketers at big companies. When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers. Blogging isn’t about writing valuable content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Content] Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
    They’ve also got enough content to appeal to every person in the US if they want to – it’s just a question of surfacing the right content to the right people. Therefore there is no extra work involved in getting more products or content; the challenge is simply using it better. To act as an invisible personal shopper, Wal-Mart must master what they do with this powerful combination of content and data—and when they do it. Posted in Commerce eCommerce Strategy.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Content] 4 Metrics to Track ROI in B2B Online Marketing
    It starts with content. Lead generation through content. Content downloads. name and email address) in exchange for substantial pieces of content like guides, books, and long-form articles. When users provide this information, they are considered a “conversion” and move further along the content funnel, closer to becoming a hot lead. Each user who downloads a piece of content indicates return on your content marketing investment.
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 24, 2015
    [Content] Where We’re Going and Where We’ve Been in Digital Marketing
    We’ve come a long way since the days of dial-up Internet, and the latest trends signal new digital marketing opportunities for savvy content marketers. Mary Meeker’s 2015 Internet Trends report charts the meteoric rise of Internet access and “vertical” viewing (that is, content digested on a vertical or portrait-oriented screen). At the same time, mobile is changing the way we digest digital content. Harness User-Generated Content.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content] How to Use Twitter Retargeting Ads to Generate More Customers
    Rather than asking people to fill out a form, we decided to try showing product-related and bottom funnel content to see if we could influence leads down the funnel to become opportunities and eventually, customers. The Hypothesis : By targeting existing leads with product awareness and bottom funnel content, we can influence long-term metrics such as the lead to customer rate. Product Awareness Content: Product Video. 5) Selecting your content. Bottom Funnel Content.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Content] The Brave New World of B2B Marketing - Are You Ready?
    With compelling content that is relevant, valuable, and of high quality. Remarkable content that leaves a lasting impression and engages the reader to take action such as requesting access to your Webcast or asking to get in touch with you to learn more about your solution. This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements.
  • KEO MARKETING  |  THURSDAY, MARCH 30, 2017
    [Content] What is the Number One Strategy for Effective B2B Lead Generation?
    Content marketing. Content Marketing. Content marketing is a strategic campaign of creating and distributing valuable and relevant educational content to attract and retain a targeted audience. Instead of sending advertising that pitches your products, you are providing helpful content to your prospects to help them learn about solutions to their problems. Content can be white papers, eBooks, blog posts, videos and articles.
<< 1 2 ... 102 103 104 105 106 ... 263 264 >>