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  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Content] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. The technology exists to customize experiences, messages, and calls-to-actions, regardless of what content management system (CMS) you use. Today, we can react to that data in real time, and serve up customized content accordingly. Content Recommendation.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Content] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Post content and updates about what you do. Provide links to your and others’ content about your products, services and industry. Ask meaningful questions, provide helpful answers for FREE, and post links to other people’s good content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Content] Case study: Creating social media benefits in a regulated industry
    ” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” Baker uses a combination of original content, shared content, and promoted posts to create a consistent and effective presence. ” He is also creating original content. I have both a personal and a business page ( Orlando Consumer Law ) but usually the content doesn’t cross.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Content] The 7 Attributes of Highly Effective Lead Generation
    But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Attribute #1 Content maps tightly to the sales process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 2, 2011
    [Content] Should we have multiple company bloggers?
    A team of bloggers contributes content, with or without attribution. Multiple bloggers also distributes the workload and provides the best opportunity for frequent, consistent content. Managing many moving parts and a content plan can be very complicated. It may limit the scope and variety of content you deliver. This can create compelling content, external validation for your brand message, and a great opportunity for engagement.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Content] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Last spring, we first wrote about BuzzFeed Pound , a remarkable technology that uses network diffusion to reveal exactly how a piece of content spreads online, from sharer to sharer and platform to platform. BuzzFeed can see the exact process that makes content go viral. Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Content] 8 Excellent Reasons to Redesign Your Website
    For instance, if you''re new goals are now to provide more lead generation content (perhaps some "how-to" blog posts and ebooks), ensure you include CTAs on your homepage and other popular webpages. Is your important content hidden? If your site isn’t responsive yet (some content management systems like HubSpot''s COS are responsive out-of-the-box), the chances you''re losing leads and maybe even customers are high. 6) You want to incorporate a better content strategy.
  • BIZIBLE  |  FRIDAY, NOVEMBER 11, 2016
    [Content] Unveiling: The State of Pipeline Marketing Report 2016
    SEO, email marketing, conferences, and content marketing round out the top five channels. Among respondents who reported the greatest ROI, word of mouth, SEO, and content marketing were the three most effective channels. It covers marketers’ thoughts on their priorities for 2017, the confidence in the accuracy of their data, their expectations for key channels like content marketing and technologies like predictive analytics, alignment with sales, and much more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 26, 2012
    [Content] It’s easy to buy attention but can you earn it?
    As the social web gets flooded with content creators, the supply of attention is decreasing while the demand is increasing. It’s created through a combination of great content, relationships and trust. He went so far as to say that I should be ashamed of my content and was doing a disservice to humanity (not exactly a light criticism). A tribe looks forward to your insights, products,ideas, and content. By Srinivas Rao, Contributing {grow} Columnist.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Content] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    The system usually stores emails sent, Web pages visited, purchases, content read, and mobile interactions. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. Sailthru has a recommendation engine that uses customer history to suggest the product or content they are most likely to select next.
  • THE CONTENT FACTOR  |  WEDNESDAY, JANUARY 6, 2010
    [Content] Enough is Enough. Or Is it?
    BtoB Magazine's recent article "When Enough is Enough" describes how Cisco Systems straddles the fine line between spamming its existing customers, and keeping Cisco top-of-mind.The article quotes John Coe, president of the Sales & Marketing Institute, on the role of content:In fact, Coe said, if your messages bring value to your customers—beyond your company's latest product offerings—there. Tags: thought leadership social network content
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content] 5 Simple Ways to Optimize Your Website for Lead Generation
    A great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content. Dynamic content lets you cater the experience of visiting your website to each, unique web visitor. In other words, dynamic content and on-page personalization helps you generate more leads. Optimizing your website to generate leads is a no-brainer.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Content] 8 Modern Tips for Marketing to Millennials
    1) Authentic Content Empowers Them. According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. So, what makes this type of content really resonate with this group? Millennials want to feel like your content was created with their interest (not their wallet) in mind.
  • VIDYARD  |  MONDAY, APRIL 4, 2016
    [Content] 4 Ways Video Makes Your Marketing Automation Better
    Just like written content, videos house a massive amount of data that can be used to influence lead score and ensure that you have the best possible outlook on a lead. Follow-up content is a special kind of beast. It’s crucial to keep your leads engaged once they have checked out your website, but choosing what content is always a hassle. If a user downloaded a piece of content, there’s a fair chance they won’t mind you following up with an email.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Content] 9 Professional New Year's Resolutions You Should Actually Keep
    You''ve probably heard all the hype about visual content already -- you just haven''t buckled down to start creating some yourself. As more and more content on the web becomes visual, you''re going to need to be able to create the content yourself -- or, if you have a bigger budget, learn to better communicate with contractors and agencies to create it for you. How to Display Site Content Only Your Mobile Viewers Can See. 6) Don''t forget about your old content, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 6, 2015
    [Content] How to get off your ass and start blogging
    ” There is a lot of competition out there and establishing a blog may not be as easy as it once was, but for many businesses it is still an important part of a content strategy. Soon, I realized that the content through my blog was a critical piece of my business, but I didn’t really realize that until I was publishing consistently. You know creating content is important but you’re not good at it and you don’t enjoy it. Every week I hear the excuses.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Content] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    Those witty and powerful branded Tweets you read are the products of carefully planned strategies that involve brand tone, relevant content, post frequency, and a host of other factors. In addition to having a customer service plan, there are a few other qualities that make for a killer Twitter strategy, including: Content that resonates with your audience. But somehow, the all-American diner continually crafts brilliant, humorous content that links to the latest trends.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Content] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    We know visual, ephemeral content performs well. There’s no news feed where Snapchat users can share cool content with their friends. The report reveals insights about how brands are growing Snapchat followings and how exactly marketers are posting content on the platform. Awareness and discovery of brand Snapchat channels happen primarily on other social channels and content assets, such as blog posts and videos. Content Type.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Content] 4 B2B Marketing Strategies for Lead Generation
    To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics). One way to determine if traffic is relevant is to look at the bounce rate on landing pages as well as how engaged users are with your website/content. Demonstrate Expertise Through Blogging/Content Marketing.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 21, 2012
    [Content] How to Optimize Press Releases for Search Engines
    Part of your website optimization lies not only in the page’s content, but rather, in your assets. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic Generation
  • MODERN B2B MARKETING  |  MONDAY, MARCH 10, 2014
    [Content] The Secret Email Marketing Checklist
    Content : What you are saying. Make a list of any company-wide best practices/style guides that fall under one of those four components (Audience, Content, Creative, and Campaign). Content. Does all dynamic content appear correctly across devices/email servers? Because I am primarily an email marketer, most of my mistakes fall under the content category. I actually break down content-related pitfalls into three categories: content, editing, and formatting.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Content] Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn
    The reason that spike in referral traffic occurred isn't because LinkedIn users are somehow more interested in Facebook updates than those on any other social network -- it's just that the decrease in Twitter content has caused a (wait for it) decrease in Twitter referral traffic. not as easy to post Twitter content as it used to be. Post more blog content on LinkedIn. Post more Twitter content on LinkedIn.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Content] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Your website should not only be polished and professional, but a place for you to showcase your thought leadership with educational content. A consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Content] 7 Social Media Mistakes Bloggers Should Avoid
    We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Avoid posting irrelevant content that can lead to spam feeds. Your goal is to build loyal followers and this is only possible if you add quality content. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Content] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Marketo sees this type of quiz as content, similar to a white paper or webinar. The content provided in these types of papers is critical to marketing education and can help marketers find the products that meet the needs of their organization. Unfortunately, sometimes this content is filled with promotions or there is just too much available to get through all of it. This doesn’t mean you should not have content to generate demand and generate leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Content] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets.
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Content] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    If you want to win, the game is about content. If search users are ready to click on a text ad or an organic search result, they expect to click through and find content that maps to the intent of their keyword phrase. Content that answers the call. If you make content that sticks, you’ll see lower bounce rates. Targeted content equals less bounces, better Google scores, and higher ad and search result placements. Campaign content that targets user intent.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Content] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Optimization : You’re always looking for ways to improve your video content so how will this VP help you do that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Content] Social media disaster: What I learned when EVERYTHING went wrong
    My strategy did not have much to do with content creation, however. Add to this a reduced budget, decentralized content-management, in-house web developers (who do not want to give up any control) and an overall priority for client websites and change becomes an arduous process. No Content Creators. The third lesson I learned was, creating great content is hard work. My strategy did not have much to do with content creation, however.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Content] The 32 Best Twitter Marketing Tools
    Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Content] Ultimate List of 22 Account-Based Marketing Tactics
    CONTENT -- Account-Based Marketing Tactics. Personalize sales enablement content. Mention target accounts within blog content. Make affirmational mentions of your target accounts within your blog content. After you’ve mentioned a target account in a blog article or other form of shareable content, be sure to tag or mention them on social media in order to draw their attention, as well as the attention of their extended network.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Content] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Greg Kihlstrom “discusses six tools that help you manage your communication and content delivery across one or more platforms.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Content] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    You’re creating remarkable content that your buyer personas love. Or at least the people who can help evangelize your blog’s content. The trick to growing your blog readership with evangelists is to tap into networks of people who are already loving and willing to share your content. Use blog content in your outreach efforts. Solicit content from thought leaders.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Content] The Rapid eLearning Blog
    This leaves less room for your course content. While using this type of template might be easy for the organization to control its content, ultimately, it inhibits creative innovation. However, if the template is designed to help someone structure their content or pull a course together, it goes in the effective bucket. Instead, focus on structuring the course content for effective learning. What this does is free up all of the space on the slide for elearning content.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Content] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales. Before you can dictate a content strategy, nurturing logic, or a social media plan you need to know how your buyer consumes content. Understand their world from beyond your product or service, as this will shape your content marketing plan and engagement strategy.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Content] How to Launch a B2B Social Media Marketing Campaign
    Conducting a social media marketing campaign means actively starting conversations online, pushing content, asking questions, driving traffic and expanding visibility. Step 2 – Create Great ContentContent is the most important part of any social media marketing campaign. Social media expert Jay Baer has framed social media and content this way: “ Content is the fire.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Content] A Few Quick SEO Wins Your Google+ Page Needs
    To read more content like this, subscribe to the Customer section. Your Google+ page is more than just another channel for your content. There have been a lot of changes in the last two years to the way Google finds and prioritizes content in search results, and it''s no surprise that Google''s search results are becoming more and more influenced by content published within their own platform. The content in your Story directly affects your page''s meta description.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Content] How to Build Strong Brand Storytelling From the Inside Out
    And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees. Building relationships with employees is no different than with customers, and you have to aggressively make internal content production a priority, just like with external audiences. Develop Employee Personas : Just like the personas you use for external content, you need to identify and understand what drives the many personas within your organization.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content] The Truth About the ROI of Online Video Ads, in 5 Charts
    Content environment: content relevant to target audience vs. non-relevant. Content environment matters. Ads that were paired with relevant content to the target audience saw a 30 percent increase in consumer impact (such as recall and purchase intent) compared to ads that were placed with irrelevant content or content that didn’t appeal to the target demographic.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content] 6 Experiments You Should Be Running On Your B2B Website/Blog
    Dynamic Content Offers. Video Content. Wherever a person is on our website, we want to continue to offer relevant content on our website. As consumers of content ourselves, we all know how annoying cluttered websites can be. The great thing about 101 content is that it’s extremely versatile. When it’s next to top-of-the-funnel content, it’s a logical next step. For some content, we’d prefer the reader to have as few distractions as possible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Content] The One Thing That’s Better Than Knowing Your Customers
    Create content that slips past the noise and contributes to exactly what your audience is asking for. Who interacts/engages with your content (and which content is it)? Who is sharing your content (and which type of content attracts shares)? Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist.
  • THE CONTENT FACTOR  |  FRIDAY, MAY 28, 2010
    [Content] Avoid Paralysis of the B2B Buyer
    Tags: B2B Buying Cycle Content Strategy
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Content] 5 principles of Information Architecture & why it matters to marketing
    But, for sites and apps, IA is all about the organisation and labelling of content to facilitate search and navigation – with the goal of making all that content usable and findable. The consequences for a business if their site content is neither usable nor findable could be severe. Traditional information retrieval works when a query, based on a need for information finds a match with a representation of a piece of content relevant to the query.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Content] 8 Roles You Need to Build an Ace ABM Team
    4] The Content Ninja(s). The content ninja (writer / marketer) has a unique role in the process of account-based marketing. They have the responsibility to create content that is specifically targeted toward the personas that make up their target account list. It’s a process of hyper-targeting the scope of their content creation and focusing on a specific, identified list, rather than a vast sea of demand gen prospects. Ready to stack the deck?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 14, 2011
    [Content] Does integrity make you a social media loser?
    What a ridiculous notion, that someone’s content is worth tweeting every time. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I tweet links to content, not quotes from famous people. I tweet at least 5:1 ratio of other people’s content to my own. In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [Content] Push versus Pull Marketing: In B2B, You Need Both
    Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect. Typical pull tactics in B2B include: Developing informative, non-salesy content, to educate all comers on how to solve their problems, and what a great partner you can be in helping them. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. Photo credit: Aimar (Nidde).
  • PUZZLE MARKETER  |  FRIDAY, MARCH 15, 2013
    [Content] The Mobile Revolution is Here Now [Infographic]
    The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 9, 2015
    [Content] MadLibs And The Marketing Reformation
    Content MarketingI’ve been enjoying Josh Bernoff’s blog, Without BS: be clear, be brief, and don’t be boring , where he parses corporate communications to separate the brisket from the balderdash. However, over the past few weeks, I’ve found myself reacting to his posts with mixed emotions. At times, I fist-pump and cheer, “Preach it, Josh!” More frequently, though, I catch myself wondering, “Why are we still talking about this issue?”. The Cluetrain Manifesto is sixteen years old.
  • MODERN MARKETING  |  WEDNESDAY, MAY 2, 2012
    [Content] 6 Boards to Consider for Your Pinterest Brand Page
    Pinterest is all about getting others to “pin” your content to their “boards.” And for brands, especially B2B brands, infographics often represent the kind of high-profile visual content that rules on Pinterest. Our infographics board features our own content and some of the best examples we see around the web. Infographics lend context to content with a visual panache. It makes adding the “Pin It” and “Follow” buttons to your visually-striking content easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2011
    [Content] The Commoner’s Guide to Using Social Influence
    Here’s a list of the activities I thought of: Creates content —Creates a lot of original text, video, podcasts or other content. Activities: Content creator. Content marketing conferences (10/year). For example, if you’re looking for brand awareness, then content sharing and brand mentions might be particularly valuable to you. If your audience doesn’t like videos, Opinion Shapers who primarily distribute content through video move down on your priority list.
  • SNAPAPP  |  TUESDAY, FEBRUARY 17, 2015
    [Content] 3 Ways to Plan Home Run Marketing Campaigns Around Holidays
    Create the Right Kind of Content. Marketing around a holiday is a great opportunity to try out a new type of content. The results speak for themselves: DemandGen achieved a 53% click-through on the content, with 45% of users converting into leads. Part of why this content works is that it’s bite-sized. Sometimes your audience isn’t looking for a full content meal: they just want a snack. Let Marketing Around a Holiday Expand Your Content & Campaigns.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Content] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. You Need a Content Strategy. At HubSpot, we create content like blog posts, presentations, templates, and ebooks that aim to make the jobs of marketers easier. All this content creation arms our social media manager with a library of resources to promote in unique ways on Facebook. I once went to a marketing conference.
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Content] 27 Ways to Slice & Dice Your Email List for Better Segmentation
    The whole point of segmentation is providing more relevant content to your email recipients. Because each persona has different needs and value propositions, they're all going to require different email content for the best click-through and conversion rates. They all have different needs, and as such, their email content should be different -- so segment your list accordingly! 13) Content Topic. 14) Content Format. 17) Change in Content Engagement Level.
  • VIDYARD  |  FRIDAY, FEBRUARY 26, 2016
    [Content] 5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them
    You know your most engaging content should be placed above the fold of your landing page. The hero ‘highlights’ video gives the viewer a taste of everything the conference has to offer, and once the viewer is enticed by the content and interested in the conference, they can further explore more video below that offers a deeper look into past conference sessions. You want to make sure it’s useful enough content for everyone who lands on the page.
  • WEBBIQUITY  |  MONDAY, JUNE 15, 2015
    [Content] Welcome to Marketing Stats Summer!
    when no one’s really paying attention), starting tomorrow, of posts containing dozens of fascinating stats and facts about digital marketing, social networks, SEO, email / mobile, content marketing and more. The reporting and revelations kick off tomorrow with 34 Compelling Content Marketing Stats and Facts. 75% of customers say they use social media as part of the buying process 1 , and 88% of marketing professionals believe social media is important to their companies 2.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Content] 5 Tips to Improve Your Nonprofit's Email Strategy
    Recognize that different personas may be more motivated by different messages, so tailor content that appeals to your personas' varying interests. Attracting people to your organization and into your prospect database is why you publish all that great content. Instead of wasting money and energy on a purchased list, take a hard look at how your content is performing. Are people sharing their email addresses with you to access your best content?
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Content] Domain name registration strategy
    In a wilderness littered with spam content, search engines are looking for ways to discern the legitimacy and intent of a web property. Site Content Domains : Register domains that describe Categories and sub-Categories of your business. To optimize Search String Domains, Site Content Domains and Slogan Domains for maximum SEO impact, use a service such as the Domain Forwarding and Masking tool offered by GoDaddy.com.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Content] How Your SMB Company Can Adopt ABM Tactics
    Marketing needs to come to terms with the fact that sales is the primary focus, and sales should be more involved with content strategy. Mastermind Content That Speaks to Your Accounts. ABM content needs to be customized for the account you’re going after. That isn’t to say you can’t recycle content you have already. Now is a good time to do a content audit to assess your library and see what you can tailor for your specific accounts.
  • I-SCOOP  |  FRIDAY, APRIL 4, 2014
    [Content] The customer has a voice: your business is the audience
    The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Target groups, segments, followers, subscribers, fans, suspects and prospects: we had our fair share of terms to describe people of […]. Opinion
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Content] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    4 Areas Where the Consumerization of B2B Marketing Applies… Entertaining content. B2B content doesn’t have to be boring (at least not all of it). While certain types of information, such as technical product specifications, need to be delivered as straightforwardly and succinctly as possible, many types of B2B content could use a bit more life. Multimedia content, including video.
  • NUSPARK  |  WEDNESDAY, APRIL 13, 2011
    [Content] New eBook: A Practical Guide to Lead Generation with Social Media
    Social Media is actually an ideal communications medium to align both sales and marketing with the goal to generate quality prospects and sales-accepted leads by being helpful and providing interesting content. We read that sharing content is essential for social media effectiveness. Why social media participation is still misunderstood with many companies is because the roles of sales and marketing blur.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Content] The 20 Best Marketing Conferences In 2013
    There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. Confab Content Strategy conference June 3-5 in Minneapolis, MN ( Speaking ). Content Marketing World 2013 Sept 9-12 in Cleveland, OH ( Speaking confirmation is pending ).
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Content] Key SaaS Metrics for Accelerating Growth
    Inbound marketing is comprised of two channels: Organic search: Keyword phrases plus a highly optimized, dedicated landing page (under your URL) with content tuned to that exact search phrase. Accelerate revenue growth with content. You don’t need a ton of content to accelerate revenue growth. But, over time, the company with the best content wins because content cuts through all the digital channels’ clutter and noise.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Content] Want to Dominate Organic Search? How Blogging Can Help
    Blogging provides endless opportunities for your website to rank in search for content your persona cares about. 2) Create unique content. The first rule of thumb is to make sure the content you are creating cannot be found on other blogs -- your own included. This is commonly referred to as "duplicate content," and search engines don''t like it. I won''t deny that, and you absolutely should optimize your on-page content for important keywords.
  • SNAPAPP  |  FRIDAY, JUNE 10, 2016
    [Content] SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks
    According to this year's SiriusDecisions Summit, there's been 32% more B2B content produced than just two years ago , and your audience is well aware of it. This is why we’re excited to announce the SnapApp Summer School program – a free and flexible series of courses that will help prepare modern marketers to beat the content crush for their fall campaigns. Tips and tricks to creating exciting content your audience will get excited about. Content loading
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [Content] Event jacking – aka. how to make industry events your own
    B2B Content marketing event marketing No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. But, distracted by the day job, your company didn’t get its act together. So the speaker slots got snapped up by your rivals. The sponsorship opportunities came and went.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Content] Does Your Nonprofit Need Marketing Automation?
    If they're not so good this checklist is a great starting place for your team to start building its own content marketing framework. Creating a good framework means you've got a reliable system in place for publishing valuable inbound marketing content. Content that will attract and generate a strong, steady stream of leads you can nurture along to become members or donors. The best of them will also automate the personalization of the content that you send.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Content] The Top 8 Priorities for Any One-Man Marketing Team
    With only so much time in the day to devote to marketing, you want to make sure that every piece of content you produce -- whether an ebook, landing page, blog post, or email -- is on-target and effective. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? The best way to guard against wasting your time creating content is to create and use buyer personas. First, let’s talk about scheduling your content in advance.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Content] 6 Lead Generation Tips from 6 Really Really Smart Human Beings
    We cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. MarketingProfs Chief Content Officer, Ann Handley, gave us kudos for the animal theme we incorporated. Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. With digital advertising, a piece of content can be shared across a variety of platforms, which means that you are no longer confined to one page, 30 seconds, or whatever format your traditional ad was designed for. This multi-platform strategy is allowing their customers to consume content the way they want to—as a quick snack or a full meal.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 21, 2011
    [Content] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
    If you want to find out the right way to execute a content-marketing initiative, don’t miss our next webinar on March 16: Learn from Real-World Success: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Content] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It's not a one-size-fits-all solution.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Content] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Copying the same email or content to make only minor changes to personalize the message for a new audience. Manually updating banners or materials for each piece of content within a program. With the right platform, even non-technical marketers can make brand-approved adjustments to programs and content, without having to involve your creative services team. Another way to scale your campaigns is through the use of dynamic content and program tokens.
  • AKOONU  |  THURSDAY, JULY 21, 2016
    [Content] How Cooking Bacon can Lead to Marketing Zen
    Today’s world is an always-on, hustling-bustling, interrupt-driven, multi-tasking landscape of digital devices, content and apps. There’s always another campaign to run, more content to create, more needs of the sales team, more data to process, more channels to leverage, more, more, more. The daily pace of marketing has accelerated to a break-neck, frenetic state.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Content] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. 2017 will be about marketers understanding how to work with search engines to deliver the content users really want. If a logistics brand wants to rank well for the term, they need to provide high-quality content defining the term and explaining their industry and business.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Content] How Timeline Radically Changes Your Facebook Marketing Strategy
    The most recent posts that appear on a Facebook feed are now a direct result of the latest content being published. That means it's time marketers recognize that since Timeline is altering the shelf-life of Facebook content, we must now change the way we use Facebook. Marketing Takeaway: Test the waters by posting your content at a different time every day for one week to identify at what hour your post performed the best. Otherwise, they'll likely never see your content.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Content] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. basic keyword research, HTML sitemaps, on-page keyword targeting) to significantly more strategic priorities (reputation tracking, social media promotion, content strategy). Penney), low-quality content (WiseGeek.com) and cloaking (BMW).
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Content] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    The hypothesis of this experiment was that by making content more easily digestible on mobile devices, it would increase conversion rate. To give you a better idea of what we were working with, check out what our landing pages looked like initially: As you can see, it was quite long with a lot of content. So i n order to improve the user experience on these landing pages, we leveraged smart content to shorten the display for mobile users. (To
  • VIDYARD  |  WEDNESDAY, OCTOBER 21, 2015
    [Content] The State of Video Marketing 2015
    74% of B2B marketers say video content converts better than any other medium ( Click to tweet! ). 1 in 4 B2B marketers don’t know the ROI of their video content ( Click to tweet! ). Download the 2015 Video Content Marketing Benchmark Report. You’re hungry for more. That’s why you’re reading this blog post.
  • WRITESPARK  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Content] What's Wrong with Saying You're the Best?
    If your marketing content goes through a legal review before it's published, you have probably learned that lawyers really don't like two types of words: Superlatives: Adjectives like "best," "leading," and "unrivaled" can cause problems because they may be in breach of advertising laws about creating a false impression in the mind of a potential buyer. It can be done, but it means being careful about the copywriting in your promotional content. Content Marketing Sales Materials
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Content] Top 10 Posts on B2B Lead Gen for 2010
    Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. The moral of the story is this: if you’re looking to increase traffic to your blog, yes: it starts with compelling content, but titling your posts with search in mind can make all the difference.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Content] Real Editors Don't Just Retweet
    Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. As an editor you need to find out what they think is new and interesting, and help them turn those ideas and observations into content customers care about.   Tags: B2B marketing content marketing editorial strategy HubSpot
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Content] Infographic: How Brands Can Build the Perfect Freelance Team
    Today, just about every brand wants to create content. ” [Full disclosure: Eni is a Contently client]. They need to scale their content production with more high-quality contributors. At Contently, we’ve refined a talent selection process that includes technology and human oversight. Check out the infographic below, and click here to learn more about how Contently works.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Content] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    Everyday, we’re supporting a lengthy sales cycle, creating internal alignment, planning our content marketing , and working to understand the intricacies of often complex industries. B2C marketers are on the cutting-edge of creative content and design. But no one does customized content like a B2C company. This content hits the “right3” we B2B marketers know and love: Right content: What still works in a power outage?
  • HUBSPOT  |  SATURDAY, AUGUST 15, 2015
    [Content] Can You Guess the Brand Behind These Clever Product Descriptions?
    To read more content like this, subscribe to Agency Post. This post originally appeared on HubSpot's Agency Post. A product description should sell. That doesn't mean it has to be boring. Sometimes, the best way to persuade is through clever and intriguing copy -- words so enticing they make even the most mundane products seem exciting. The below examples of copywriting are just that. See if you can guess the product behind these seductive product descriptions.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Content] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
    Native ads are designed to “look and feel” like they belong with the content on the rest of the page. More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. In fact, when done correctly, it can even be difficult to figure out which content is sponsored. The Multiplier Effect comes into play when your followers retweet or share content about your business.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Content] Google Authorship brings your staff out from behind your brand
    All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Here’s what’s involved: Linking content on a specific domain to your Google+ profile: Encourage each staff member to sign up and fill out their Google+ profile as completely as possible. Verify you have an email address on the same domain as your content.
  • CHRIS KOCH  |  SATURDAY, FEBRUARY 4, 2012
    [Content] Four reasons to hate thought leadership
    I also dislike another term that seems to be gaining ground these days: content marketing. Content” sounds so achingly dull and bland. What customers are looking for are good ideas, not content. You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Content] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Content sounds like it was written by an SEO expert from 1999. Bringing Down the House: How SEO is Like Blackjack by Content Marketing Institute.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Content] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    This field trial really speaks to the "Pinterestization" of the internet -- every piece of content is becoming more and more (and more) visual. If you''re committed to growing your business with content and inbound marketing, don''t miss the visual content boat -- here''s a quick crash course in design for marketers if you want to brush up your skills. Just be prepared for visual content to start taking over your Gmail inbox, one tab at a time.
  • ANNUITAS  |  TUESDAY, OCTOBER 11, 2016
    [Content] 3 Rules To Drive Change In Organizations
    For a complete redesign, we needed a totally new look and feel, an updated content management system, updated content, and for good measure we changed our marketing automation platform and optimized our internal Demand Process to better manage our demand generation strategy. At ANNUITAS we utilize several different tools including Basecamp , Wrike , and Dropbox to manage files, schedules, communicate status, and review and edit content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Content] Case study: IKEA launches social offer to drive sales
    IKEA’s site inspires users to shop, encourages sharing, gains IKEA target customers through sharing, lets them highlight products in user-generated content, and gives them all the attendant SEO benefits. They get all of that without having to create all the content for the site themselves, either. IKEA put together a complete marketing strategy that included traditional and online ads, as well as lots of content in lots of formats and channels.
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 20, 2015
    [Content] 4 ways Danish companies can nail B2B marketing in English
    Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix. And more recently, a DemandGen Content Preferences Survey from 2015 shows that B2B buyers consider case studies the most valuable content for researching B2B purchases. You may find practical experts that are also natural bloggers, just waiting to be given the opportunity to produce interesting content. The content is done!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Content] 7 social media lies the gurus want you to swallow
    As you know by now, success on the social web comes at a cost in terms of time and the expense to produce content that gets noticed. It requires embracing marketing basics — research, planning, experimentation, content development, measurement. but for many brands, a Facebook page is not necessarily relevant and cost-effective because it costs money (buying fans through deals, creating contests and content, purchasing visibility).
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Content] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    It’s actually about giving your content a great place to live so it can engage your audience and grow your business. Engaging with SEO experts during your project maximizes the impact of your redesign by ensuring your content will perform strongly in search, and drive more traffic to your new website. Whether you hope to reuse existing content or create completely new content, your SEO firm can be instrumental in ensuring it’s optimized.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 27, 2016
    [Content] How Twitter and Thursday Night Football Are Changing the Video Marketing Conversation
    Another way that interactive live streams combat the feel of interrupt ads is by providing more momentary-yet-pertinent content. Interactive live streams acknowledge and embrace the fleeting nature of content without losing out on the opportunity for engagement. Engaged Audiences for Every Content Channel. The data is clear: audiences want to combine real-time content streaming with real-time conversation.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Content] 3 Strategies to Drive Search Engine Marketing Success
    It’s about creating and sharing great content to attract new prospects. It’s also about creating continuing education and support content to help keep customers satisfied and turn them into evangelists. Where search is headed is to more personalized content. Good Search Marketing Means Good Content Marketing. Content marketing and search marketing have always been very complementary, and for many companies, they’re part of the same strategy.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Content] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    The expertise is usually found at the sales level and a perhaps a few people within marketing that can write content to address unique industry challenges. It is this dynamic that makes the “Time to Produce Content” and “Producing Enough Content” the top two content challenges for marketers according to Content Marketing Institute’s 2014 report. Now add in the complexity of developing content to five plus buying stakeholders that is specific to their industry.
  • ANNUITAS  |  THURSDAY, DECEMBER 3, 2015
    [Content] Why We Love an Infographic
    Is this topic already part of a Content Marketing/ Demand Generation Strategy and will be a seamless addition to the program? Continuity: This is an important aspect of any content asset, as everything should be part of a broader Demand Generation Strategy. Most of our content doesn’t lend itself well to the infographic format. Will your buyers consume content in this format?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. So we started using Smart Content to automatically shorten the form when a mobile viewer is looking at it. You’ve conducted user research and testing to understand which content and CTAs to present to each persona as they move down the funnel. You’ve weathered Mobileggedon.
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