10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Content Marketing Books.

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. User intent should always be top of mind for B2B content writers.

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

Good content writing is critical for the success of your content marketing strategy. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or […]. Content Marketing

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. Leverage Free Eyeballs on Your Content.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Because content.

Back to Basics: Writing Effective CTAs

Act-On

A call-to-action (CTA) is a critical component of marketing content. Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTA

Do Content Marketers Need To Have Writing Skills?

Marketing Insider Group

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. There were a few comments in that post that questioned whether content marketing strategists should have writing skills.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

Content Marketing with Visuals: Write Like an Egyptian

Writing on the Web

Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Content marketing with visuals makes your piece clearer, and more compelling to the readers.

7 Content Marketing Questions to Ask BEFORE You Write a Word

Writing on the Web

BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results.

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content?

Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? Others may prefer a newsletter or another marketing channel.

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action.

Back to Basics: How to Write Effective Headlines

Act-On

In any article or blog post or other piece of marketing content, headlines are very likely the first thing people see, next to the images. Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content.

Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content

Writing on the Web

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ?

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Why do content marketing?

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Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you.

How to Write a Content Marketing Blog Post

Writing on the Web

What additional steps should smart content marketers take to get results from blogging? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. How to Write Like You Talk. Build a Product Funnel on Your Blog through Content Marketing.

27 Actionable Content Marketing Tips [Infographic]

Webbiquity

Marketers are now spending, on average, 25% of their overall budgets on content marketing. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. To help you achieve those objectives, here’s an engaging infographic showcasing top actionable content marketing tips for today’s marketers.

4 tips to successful digital writing

Biznology

Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.

How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless.

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Keyword research is only the start for content marketers tasked with supporting SEO.

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing.

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The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales.

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographics

How to Write Top-Notch Content in 4 Simple Steps

Marketing Insider Group

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. Content Marketing

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content?

Lazy Content Marketing Does Not Inspire the Masses

Marketing Insider Group

Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn. When the marketer, whether it is you or another agency, loses the passion for […]. The post Lazy Content Marketing Does Not Inspire the Masses appeared first on Marketing Insider Group. Content Marketing content writer content writing writing writing fears

Crimes against the content marketing brief: how to write a kick-ass brief for your agency

Tomorrow People

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. Learn how to superpower your content. In fact, it’s the secret behind every great campaign concept, every inspired headline, and every content marketing plan that blew the results out of the water — a great brief. There’s an art to writing them. Content Marketing

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. The History of Content Marketing.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Once you write it, you’re done. However, a great content strategy doesn’t stop at the time a post is published and shared once or twice.

8 content marketing trends manufacturing marketers need to know

Tomorrow People

The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay. Don’t ignore your marketing automation. If it’s predictable and repeatable, marketing automation can handle it.

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Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. It must have been the coffee.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. There are many good books out there on writing.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? You’re writing for people, not search engines.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. Here are some suggestions for finding your content marketing inspiration.

Writing for SEO Is Writing for Humans

Content Standard

The same can hold true for writing SEO-optimized content. However, today’s search engines algorithms are much more sophisticated and will prioritize content that lines up with searchers’ intent. You’ve taken the time to write an informative and engaging piece.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? I don’t know what to write about.”. And sometimes, blog writing just fizzles out, altogether.