How to write a kickass content marketing brief

Tomorrow People

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Content Marketing

B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

SEO 206

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?”

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. This is only a content summary.

How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. The post How to Write a Content Marketing Plan that Quadruples Your Leads appeared first on Marketing Insider Group. Content Marketing

How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing.

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Yes, this is a creative writing book , but hear me out.

Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. Because that is our goal: content marketing ROI. Tightly regulated content.

Agency 204

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

Good content writing is critical for the success of your content marketing strategy. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or […]. The post Content Marketing Editorial and Writing Services: What to Look For appeared first on Marketing Insider Group. Content Marketing

How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

Cost 249

How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

Writing a Blog Post: The Step-by-Step Process for Content Marketers

DivvyHQ

Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results. Here's a simple step-by-step to ensure your blog content maintains consistent quality and drives value for your brand.

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. User intent should always be top of mind for B2B content writers.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. Incorporate into Email Marketing.

8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. Content MarketingHowever, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques.

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

A content strategy? Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. That’s the power of a robust content strategy. Content Marketing

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. Content Marketing

Content Marketing – Quality vs. Quantity

Fusion Marketing Partners

Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.

The Importance of Content Marketing

Oracle

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. Like most other types of marketing tactics, content marketing influences how other aspects of your marketing strategy do. Building Relationships Through Content Marketing.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Top Priorities & Unique Challenges for B2B Content Marketing.

Help 271

How Do Digital Analytics Change Content Marketing?

Oracle

Content marketers face many challenges when it comes to making their content stand out in a crowded content space across all channels. Plus, content marketing also must do a better job when it comes to segmenting and personalizing the content.

7 Content Marketing Questions to Ask BEFORE You Write a Word

Writing on the Web

BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals.

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. What I mean by that is this: If you feel your writing has gotten stale or you’re stuck reinventing the wheel, it’s always a good idea to go back, take a look at what’s working (and what isn’t), and make a fresh start.

Do Content Marketers Need To Have Writing Skills?

Marketing Insider Group

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. There were a few comments in that post that questioned whether content marketing strategists should have writing skills.

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. It can also help identify what drives your readers; what content resonates with them.

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content Marketing

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors.

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. you might write, "I've seen how companies.".

10 Best Content Marketing Blogs Every Marketer Should Follow

RockContent

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Contently strategist.

Best 190