Digital B2B Marketing

JANUARY 26, 2012

But somehow, marketers don’t act like they know it. Marketers are competing for attention instead of helping us focus our attention on our priorities. Here are five mistakes content marketers continue to make: Content that consumes my time. For me, live webcasts are a format of last resort.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

markempa

JULY 1, 2013

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Sharpspring

APRIL 29, 2020

Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn. You have great content that you want to promote, such as an upcoming webcast.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. That’s why leads from content marketing is so important to generating cost efficient leads.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Buzz Marketing for Technology

NOVEMBER 6, 2017

Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content. At the time of the announcement, marketing was prepared (at 6 a.m.!) By polling our webcast participants, we also confirmed concerns that we assumed were top-of-mind for our clients.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Digital B2B Marketing

SEPTEMBER 22, 2011

As a marketer, your role is to lay out the potential paths and start your audience down a path that will engage them. Here are three specific things content marketers can learn and apply from Choose Your Own Adventure books. Provide Choices Throughout Content. Make Choices Specific and Different.

Planning 100

Planning Content Marketing Webcast Content 100

Content4Demand

AUGUST 6, 2019

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. Influencer marketing. Quarterly webcasts.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. That is no longer the case.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Onalytica B2B

DECEMBER 13, 2017

She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING?

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Industrial Marketing Today

APRIL 2, 2012

If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. According to him, suspects want content that is: About what you know and not what you sell.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

AUGUST 24, 2020

Product demos are now being presented via video tutorials created by marketing and/or product teams, and sales presentations are done through webcasts and video conferencing. Without the “high-touch” activities of high touch sales, we’ve had to get creative.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

The ROI Guy

SEPTEMBER 20, 2011

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective. Why the crisis in confidence and how can you insure that your content marketing investments are effective?

Buyer's Journey 40

Buyer's Journey Webcast Allocation Peer-to-peer 40

Content4Demand

AUGUST 6, 2019

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. Influencer marketing. Quarterly webcasts.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. That is no longer the case.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Leadspace

AUGUST 15, 2019

So, how do you speak to a B2B customer through content marketing? Well, to help, here are five ways to make content speak to a business audience. Webcasts allow you to cover a topic with multiple viewers at one time. Even if customers aren’t available for the live webcast, they can still download it later.

Webcast 48

Webcast Business Case Studies Case Study 48

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

B2B Marketing Directions

JULY 17, 2022

Source: NetLine Corporation Over the past two decades, content marketing has become one of the most widely used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form.

Research 52

Research B2B Purchase Intent Paper 52

Content4Demand

MAY 19, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss. Experts on Scaling ABM.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

NetLine

APRIL 14, 2022

This is a major discovery for B2B Marketers and Sales pros alike. Truly, this information is what Content Marketers and decision-makers are most interested in. From this correlation, we’ve categorized 14 unique content formats with two distinctions of Immediate Buying Decision Association: More Likely and Less Likely.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? Not only does Hubspot enjoy new content, it also gains authority.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

ViewPoint

AUGUST 22, 2013

Every CMO wants a high-performance marketing team. In a recent webcast, Jay Gaines, vice president and group director at SiriusDecisions, shared the keys to a high-performance team. Contrary to popular belief they weren’t defined by metrics that are at the top of most marketers lists. Via Content Marketing Institute.

PointClear 120

PointClear B2B Marketing Webcast Advertising Agencies 120

Digital B2B Marketing

MAY 22, 2012

In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Nearly half (47%) prefer text or narrative content formats while only 33% prefer more visual content formats. Only 40% share webcasts. White papers are by far the most likely format to be shared (70%), followed by case studies.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

KoMarketing Associates

DECEMBER 15, 2016

Marketers are always looking for new and improved ways of achieving their goals. If you know a knowledge-thirsty marketer, consider getting them a PRO membership from MarketingProfs. Buy this book for any marketer that wants to learn what to do when starting a new business or improving an existing one.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

Marketers are always looking for new and improved ways of achieving their goals. If you know a knowledge-thirsty marketer, consider getting them a PRO membership from MarketingProfs. Buy this book for any marketer that wants to learn what to do when starting a new business or improving an existing one.

Product 120

Product Planning Work Management Marketing Management 120

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. As well, we received a large amount of anecdotal feedback about how great the content was. We do 100’s of webcasts a year, this turned out to be one of the best.”

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. Read on for the questions I asked Kristina to answer.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

Content4Demand

NOVEMBER 8, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. OK, Boomer The B2B Millennial Buyer Survey Report.

Webcast 42

Webcast Content Buzz Planning 42

NuSpark Consulting

JULY 15, 2011

Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads. Besides that, pay-per-click ads that promote valuable content can be an important method to generate immediate traffic. Testing approaches is essential for measuring the most effective, magnetic content.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Digital B2B Marketing

APRIL 17, 2013

The latest killers are the social media and content marketing stars. Marketing is a spectrum. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. The Spectrum of Marketing. Advertising is dead (again).

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100