Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

PureB2B

JUNE 9, 2022

Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Not all marketing campaigns are created equal, and content syndication can, and should, be formatted to fit your specific demand gen criteria, as well as your buyer persona and customer profile.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

B2B Marketing Directions

APRIL 7, 2024

If a potential buyer is impressed with your content, he or she is likely to seek out other content you've produced. And when the potential buyer is ready to begin an active buying process, your company will likely be included in his or her initial consideration set of potential vendors.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Customer Experience Matrix

SEPTEMBER 30, 2014

Defining Your Marketing Technology Strategy presents a framework for coordinating your marketing systems and links to an online tool that analyzes your current situations and recommends how to improve your systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Are they showing us our “must-have” features? Read next: What is digital asset management?

Digital Asset Management 82

Digital Asset Management Work Management Marketing Automation Services Marketing Management 82

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. Brands need to wait as vendors scramble to meet their needs.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. The most important thing you can do to get executives to buy into your content marketing strategy is focus on the bottom line.

Buy 98

Buy Marketing Strategy Marketing & Strategy Work Management 98

KoMarketing Associates

MARCH 31, 2015

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. It’s going to be the partnership between the vendor and the client.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Biznology

OCTOBER 12, 2017

In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms. The post Influencers: the key to content marketing appeared first on Biznology. As I know in my own case, writing is hard work.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

DrumUp

APRIL 24, 2020

Unfortunately, some employee advocacy vendors can. And one of the best ways to stimulate customer loyalty is employee advocacy. When your customers hear from your employee ambassadors, they’ll be more likely to trust you.

Vendors 59

Vendors Loyalty Best Practices Resources 59

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Read more: Content marketing activities you should be doing right now.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

B2B Marketing Directions

APRIL 21, 2019

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity.

Vendors 49

Vendors B2B Content Customer Surveys 49

Biznology

MAY 29, 2017

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. But what about content with the product brand directly? Even though most marketers still run campaigns that way it is surprisingly not so. Is it safe to say 100% takes place before actually reaching conversion?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Contently

APRIL 11, 2019

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. A breakdown of open content marketing roles.

Studies 165

Studies Work Management Planning Content Marketing 165

Contently

FEBRUARY 13, 2017

Sadly, this is how many first-time marketers approach content marketing solutions during their initial selection process. In some cases, an executive will tell a marketer the company needs to double down on content without an explanation. This handy chart from our Content Methodology framework should help.

Work Management 121

Work Management Marketing Management CMS Development Research 121

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

BOP Design

JUNE 26, 2019

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. The Purpose of Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Content Marketing Planning 100

B2B Marketing Directions

APRIL 29, 2018

TrustRadius recently published The 2018 B2B Buying Disconnect report, which provides several important insights regarding how business technology buyers research potential purchases, and how they view their vendors. The second was a survey of 240 individuals who worked for business technology vendors in a marketing or sales capacity.

Vendors 48

Vendors Case Studies Content Customer Surveys 48

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Rising stars, by contrast, are where the action is: high-growth marketspaces with market share there for the taking.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. Content marketing ties into each area of lead generation because it not only provides your team with a landing page of resources to reference in emails and conversations with potential customers, but also offers a way for your audience to find you organically.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

DECEMBER 15, 2020

B2B Tips for Sales, Marketing, Recruitment, and More. So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. Streamline Recruits by Getting on Approved Vendor Lists.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Content Standard

APRIL 29, 2021

Content marketing partners help brands expand their reach, elevate their messaging, and get in front of new audiences. Often, these partnerships begin with a brand’s willingness to share insights, aspirations, and information to help content marketing partners succeed. Who are their challengers?

Advertising Agencies 80

Advertising Agencies Work Management Marketing Management Content Marketing 80

KoMarketing Associates

NOVEMBER 12, 2015

This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. EMAIL COMMUNICATION.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. First and foremost, content marketing IS marketing. So as a content marketer, what do you do with that information?

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120