B2B Marketing Directions

APRIL 7, 2024

Implications for Marketing As a B2B marketer, it's important to recognize that almost every content resource you publish has the potential to trigger (or contribute to) a halo effect or a horn effect. This negative manifestation of the halo effect is called, appropriately, the horn effect.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

LeadSquared

AUGUST 19, 2021

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

Convince & Convert

OCTOBER 19, 2015

One cannot understand the reasons behind why another person would perform an action on their content until they have been in their shoes and performed action, too. Now that’s an effective content marketing strategy. Manage Expectations. It’s no surprise that images affect people more than plain writing does.

Trigger Marketing 150

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 150

Convince & Convert

SEPTEMBER 25, 2015

I want to talk about five key words—not keywords, but KEY words—that you should be using to trigger an emotional response from your target audience on social media. Let me give you some examples of social media titles: Who You Should Know In The Content Marketing World. The Social Marketer Who Does This To Capture Readers.

Social Media 167

Social Media Media Trigger Marketing Communities 167

Valasys

MAY 1, 2020

According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign. What are Trigger Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

DivvyHQ

FEBRUARY 28, 2019

Well, Talk Triggers authors, Jay Baer and Daniel Lemin, deliver the goods. You’re looking for the habitable Goldilocks Zone, where the temperature is just right: a talk trigger that’s remarkable enough to be a conversation catalyst but reasonable enough to be trusted.”. It’s not a marketing gimmick. Same is lame.

Word of Mouth 56

Word of Mouth Trigger Marketing Webinar Metrics Intent 56

G2M Solutions

MARCH 30, 2023

Quick quiz.Which one of these cold email subject lines is the most effective? Important message!" "Buy Buy our product!" Opportunity of a lifetime!" "You You won't believe what we're offering!" URGENT: Last chance to save!" Quick question!" Free stuff inside!" Make money fast!" Don't miss out on this amazing deal!"

Leads 62

Leads Lead Marketing Qualified Leads Content 62

DivvyHQ

AUGUST 6, 2020

To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

User-Generated Content 113

User-Generated Content Generation Content Marketing Planning 113

SmartBug Media

DECEMBER 20, 2018

As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately influence them. Take advantage of these four psychological triggers and use them to spark engagement. Primacy and Recency Effect.

Copywriting 78

Copywriting Elasticity Classified Ads Advertising Funnels 78

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” If you need help with RSS, read this guide.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Tomorrow People

NOVEMBER 14, 2017

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To To make headway in a flatlining economy, businesses need to reconsider how they are perceived in their markets.”. Find out with our CX audit now.

Differentiation 229

Differentiation Work Management Marketing Management Marketing & Strategy 229

Writing on the Web

NOVEMBER 4, 2011

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. Neuromarketing Books for Marketing to Brains.

Buy 100

Buy Research Trigger Marketing Studies 100

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Scoop.it

OCTOBER 5, 2021

Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. That’s why in this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021. As a content marketer, there’s no reason why you shouldn’t join the list.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Webbiquity

SEPTEMBER 28, 2022

Send behavior-triggered emails. Behavior-triggered emails are personalized emails sent based on the activity of a visitor on a particular website. All these footprints left by the visitor can be noted with the help of Email Marketing Agencies. Examples of triggered email messages: Welcome Emails. Signup forms.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. “You

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Demand for responsive display ads triggers more features. Vertical video is changing content marketing, whether we like it or not.

Trends 109

Trends Examples Content Marketing Verticals 109

Marketing Insider Group

DECEMBER 28, 2020

Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events. Once they reach a certain score, you can then trigger actions like an email campaign or a call from sales. Content Marketing Software.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. “You

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Marketing Insider Group

JUNE 22, 2023

You need to be engaging in email, texting, or social media marketing. Data from these campaigns help you properly execute your automated marketing. Your team needs to value and support content marketing. Genuine organic content will be how you engage your audience. You don’t have to spend years on these steps.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. So now that you’ve worked hard to create great content, it deserves to be read. So why not take advantage of this?

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Convince & Convert

JANUARY 19, 2015

According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. But, you have the solution to that problem sitting all around you.

Trends 163

Trends Content Marketing Paid Search Agency Television marketing 163

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Content creation is the epitome of marketing best practices.

CMO 223

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 223

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The Content Marketing Planning Conundrum.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. Drive Traffic Today.

Copywriting 271

Copywriting Click Rate Urgency Marketing Lead Scoring 271

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. Define your verbal strategy. Are you with us today?

Paid Search Agency 111

Paid Search Agency Content Marketing Planning Touchpoints 111

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Another 56% rated their content marketing efforts as moderately successful.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

DivvyHQ

OCTOBER 3, 2018

Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year. What makes “The Culture Code” a must-read for content marketing managers? What makes “Content Strategy for the Web” a must-read for content marketing managers?

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Inbox Insight

AUGUST 27, 2020

Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! Category: Content Marketing ROI/Measurement Program. About Content Marketing Institute. Content Marketing Institute is organized by Informa Connect. About the entry.

Lead Ranking 76

Lead Ranking Content Marketing Planning Lead Scoring 76

Marketing Insider Group

JULY 22, 2020

These moments are key because this is where automated email marketing will be used to re-engage customers and get them back on track. Set Up a Trigger-Based Model. There are several types of triggered emails that can be effective for various reasons: Welcome and onboarding emails. Abandoned cart emails. the customer’s name.

Email Marketing 326

Email Marketing Automation Campaigns Planning 326

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Zoominfo

FEBRUARY 11, 2021

There are so many spam trigger words, someone could write a nice thick book about them. Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it. Emojis – Emojis and symbols ($$$) are major spam triggers.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264