Biznology

MAY 31, 2018

Have you tagged them with the industry that they are targeted to? As long as the people that need it can find that page, either in search or through navigation, maybe having no tagging is fine. We’ve seen nine times the click rate for industry-focused content. Could you filter industry content for them automatically?

Tagging 156

Tagging Classified Ads SIC Automation 156

Biznology

MAY 30, 2018

If you have content, you tag it. If you have web content, you tag it in your content management system. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day. So why would I need to automate content tagging?

Tagging 149

Tagging Automation Case Studies Content 149

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. 8 Ways Case Studies Fit into Your Content Marketing Strategy.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

PathFactory

AUGUST 15, 2022

Your manager has asked your team to clean up your marketing content library. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. Avoid duplication in your content categories. Sound familiar?

Tagging 52

Tagging Top of Funnel Content Work Management 52

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Here’s why setting specific goals is paramount: 1.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Content Marketing Institute

MARCH 21, 2019

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags ( ) to get your content found. How to Make Your Tags Matter in SEO appeared first on Content Marketing Institute.

Tagging 108

Tagging SEO Search Marketing Content Marketing 108

PathFactory

OCTOBER 9, 2019

Your manager has asked your team to clean up your library of marketing content. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. Avoid duplication and holes in your content mix. Sound familiar?

Tagging 64

Tagging Top of Funnel Work Management Content 64

BenchmarkONE

OCTOBER 20, 2020

One of these elements is meta tags. While meta tags have been around for a while, that doesn’t mean they aren’t effective when it comes to improving your search ranking. . Why You Should Use Meta Tags. The Page Rank algorithm no longer pays any attention to meta tags when assessing your page’s authority.

Tagging 60

Tagging SEO Marketing Budget SERP 60

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Kapost

DECEMBER 27, 2017

B2B marketers are producing more content than ever and have been for a while. The significance of this trend is that you probably have a diverse content inventory from which. The post How to Strategically Tag Marketing Content appeared first on Kapost Content Marketing Blog.

Tagging 81

Tagging Content Marketing & Strategy Marketing 81

Scoop.it

OCTOBER 12, 2023

You have to find the right balance between content creation and curation in order to ensure optimal results and make the most of your efforts. Therefore, it’s essential to know how often you should curate content as a content marketer. Lastly, content curation solves a problem. Source With more than 4.62

Curation 100

Curation Ad Frequency Content Marketing Content 100

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Launch Marketing

JUNE 8, 2022

Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces. Optimizing content marketing pieces for SEO is instrumental in improving search engine rankings, increasing organic traffic and so much more.

Content Marketing 127

Content Marketing Paper Content SEO 127

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. First, what is Google Tag Manager?

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Content descriptions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. You might not be doing your content marketing correctly! One of the players in content syndication service is Netline.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). There are plenty of questions people have about automating content. Learn more.

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Personalization 75

Contently

MARCH 31, 2017

Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it. So how are content marketers adapting to the personalization push? Data-driven creation.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. So now that you’ve worked hard to create great content, it deserves to be read. So why not take advantage of this?

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Act-On

SEPTEMBER 24, 2023

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. We love this example from the Content Marketing Institute. Page title: Don’t Make SEO the Reason for Your Content Marketing Meta Description: SEO isn’t the best grounding for a new content marketing program.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

MAY 1, 2023

And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. But how powerful is it really , you ask? YouTube has more than 2.5

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

PureB2B

APRIL 27, 2021

It is in this context that some practitioners of content marketing look down on SEO. There’s a notion that emphasis on keywords can pollute content and damage quality. Furthermore, we’re in an age where so many digital platforms and social media enable you to make your content more visible. Categorize your content.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

PureB2B

APRIL 27, 2021

It is in this context that some practitioners of content marketing look down on SEO. There’s a notion that emphasis on keywords can pollute content and damage quality. Furthermore, we’re in an age where so many digital platforms and social media enable you to make your content more visible. Categorize your content.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

Scoop.it

JUNE 1, 2021

5 Major Content Curation Principles for Online Retail Brands. Now let’s move on to the five main principles of curation that any eCommerce business should keep in mind while crafting their content marketing strategy. For instance, they name products, their benefits, and add shoppable tags for more convenience.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Marketing Insider Group

MARCH 14, 2016

A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense.

Order 100

Order Organization Content Marketing Content 100

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use the power of social media to get your attendees to market your event for you. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Webbiquity

OCTOBER 21, 2022

Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies. Here’s a look at the essential rules that SEO copywriting must follow for true success: Write Readable Content. A title tag that will be shown as the page’s heading is also essential.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335