Industrial Marketing Today

MAY 11, 2010

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

DECEMBER 17, 2018

Using strategies like this help us crush our marketing goals every quarter. We consistently end up way ahead of our Marketing-driven SQO goals. Regardless of what technology you use today, it’s important to pay attention to your prospects’ content consumption behavior to identify who is bingeing and who is not.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Vidyard

MAY 17, 2016

Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

PathFactory

SEPTEMBER 12, 2018

As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. They can track how many assets are being consumed and only the most engaged leads are presented with a form and sent to sales.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

They point visitors to content tracks that always recommend the next best asset, and include a mix of ungated and gated assets so only the most engaged visitors are presented with a form and passed to sales. Learn more about Nimble’s on-demand website content strategy.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40