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Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100
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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

Small- and medium-sized businesses (SMBs) are starting to see the benefit of excellent content marketing. In fact, according to a recent report carried out by Clutch, 80% of people have bought a product or used a service as a result of a company's content marketing. Click here to download it for free right now!

SMB 111
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B2B marketers are stumbling in the dark

Online Marketing Institute

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Cheryl Rochford 7 Reasons Not to Put All Your Eggs in the Twitter Basket [link] #smb #sme #smallbiz #entrepreneur #socialmedia #twitter [link] Ryan Turner 7 Reasons Not to Put All Your Eggs in the Twitter Basket (Convince & Convert) [link] [link] Patrick Knauer RT @jaybaer: Great read on Twitter's challenges in the SM space.