The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. Redefining what makes great creative. There will always be value in good creative. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Content Marketing Institute

JULY 2, 2018

Orwell called this “pretentious diction.”) Get memorable tips from great writers and editors at Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute. The post How to Turn Your Content From Lousy to Memorable appeared first on Content Marketing Institute.

SIC 106

SIC Content Paper Storytelling 106

Content Marketing Institute

DECEMBER 28, 2017

Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive. Pretentious rationalism is defined as a type of ultimate explanation—announced at one time as final truth—which is termed a system. This is a term used by Taleb in the context of macroeconomic models.

Allocation 42

Allocation SIC Marketing Management Domain 42

Marketing Craftmanship

APRIL 19, 2012

“Our cross-border solutions enable the HQ finance and HR teams to quickly and efficiently implement expansion plans, establish appropriate entities, get overseas employees paid, and navigate unfamiliar overseas tax codes and compliance regulations.”. Providing financial, tax and compliance services to companies in their international explansion.” (sic).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Choozle

NOVEMBER 13, 2018

Mid-funnel : We worked with Dun & Bradstreet to create a custom audience that includes IP Addresses for companies in the 7311 SIC code, which is Advertising Agencies (AKA, an ideal customer). Bottom-funnel : Smart retargeting is essential in any digital marketing strategy. More on that later.).

Top of Funnel 41

Top of Funnel Paid Search Agency Marketing Strategy Marketing & Strategy 41

Kapost

APRIL 26, 2016

SICcode.com makes it easy to get your NAICS (North America) or SIC (the rest of the world) codes used to define which industry your brand is associated with in a machine-readable, database-friendly, easily searchable format. There are other ways to mark up your data besides JSON-LD. Demystifying the Knowledge Graph.

Optimization 48

Optimization Wikipedia Tips Brand Identity 48

Everything Technology Marketing

OCTOBER 10, 2010

While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by. This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Industrial Marketing Today

DECEMBER 1, 2011

Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough. In order to write for the customer, you must know them well. Learn to interpret the data from your site analytics and develop customer personas.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Webbiquity

JANUARY 10, 2010

Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.

Twitter 100

Twitter Tactics Tools Tips 100

Industrial Marketing Today

MAY 11, 2010

Company news and industry SIC codes tied for third. Wait a minute, isn’t that what Content or Inbound marketing is all about? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

B2B Marketing Directions

AUGUST 30, 2020

"Data analytics" has become one of the hottest buzzwords in marketing, and many companies are investing heavily in marketing analytics capabilities. Meanwhile, content marketing has become nearly ubiquitous. The adoption of content marketing is now so widespread that it is no longer specifically tracked in this research.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

AUGUST 26, 2014

And in today’s content marketing world of 1,500+ articles (like this one), we’re surprised if people get that far. Here’s Halpern again on the subject: "If you get people to read your first 3-4 sentences, they’re more liekly [sic] to read your entire article.". Sorry to disappoint you.

CPL 28

CPL Cost per Lead SIC Correlation 28

Martech

OCTOBER 4, 2022

While it’s difficult to quantify the value of in-person events to B2B marketing, anecdotal evidence suggests they are one of the few times event sponsors or organizers are able to engage multiple people within a B2B buying group in real-time, providing a unique opportunity. Get MarTech! In your inbox.

Enterprise Management 113

Enterprise Management Marketing Management Budget Programs SIC 113

Single Grain

NOVEMBER 22, 2019

During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. This feature still allows feedback and engagement metrics on which to guide your Instagram marketing strategy, but it certainly lacks the pulling power that some marketers have relied on thus far. Click To Tweet.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Martech Advisor

AUGUST 21, 2019

In the fast-moving world of online content, we value the right experience more than we do a good, quality story. And when traditional storytellers are slow to adapt to technology and behavioral changes, brand/content marketers must be fast and adaptive in utilizing great UX to garner audiences.

Storytelling 42

Storytelling SIC Ad Exchange Banner Ads 42

Webbiquity

MARCH 25, 2015

Business Blogging Content Marketing Social Media Marketing Adam Connell Alice Elliott Andy Crestodina blogging for business David Sawyer Eleanor Pierce Jason Chesters Jeff Bullas Lisa Buben Marc Andre Mitt Ray Ruth Zive' 4 Key Steps the Pros Use to Get Traffic from Search Engines by jeffbullas.com.

Blogger 100

Blogger SIC Opt-out Social Media 100

Choozle

JANUARY 20, 2020

Similar to its counterpart B2C marketing, B2B marketing uses a variety of marketing tactics and strategies to reach their end customer. Their approach can include a mix of content marketing, email marketing, digital marketing, search engine optimization, events & promotions, and so much more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

B2B Digital Marketer

OCTOBER 5, 2020

What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. Are you engaging in content marketing? Buying awareness for B2B and super-targeted awareness has never been easier than it is right now.”.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Hubspot

AUGUST 21, 2014

Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” ” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. And the better the blog, the better the content marketing efforts.

Blogger 28

Blogger Transparency Best Practices SIC 28

Biznology

MAY 7, 2015

First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition.

SIC 80

SIC Buy Process Webinar Metrics 80

PureB2B

MAY 22, 2018

An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up. Experiment with other marketing channels to see which ones work best for your audience.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up. Experiment with other marketing channels to see which ones work best for your audience.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48