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62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

KoMarketing Associates

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

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Report: Content Marketers Anticipate Utilizing AI Solutions

KoMarketing Associates

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

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When to Launch Your MAT Release to Reach Your Target Audience

Brandpoint

Be sure not to utilize one mat release for multiple audiences. MAT Release distribution When I watched the Olympics, it was easy to see that timing was everything. Thankfully, your efforts to achieve success in the world of mat release distribution will require a little less precision. “When should I launch my mat release?”

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80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

KoMarketing Associates

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

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What is the Difference Between a MAT Release and a Press Release?

Brandpoint

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Depending on your needs, you might lean more toward one type of branded content over the other. Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases.

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