Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Digital B2B Marketing

NOVEMBER 8, 2011

This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Convince & Convert

JANUARY 3, 2014

Precision programmatic marketing uses unstructured data to build custom audiences and optimize them on the fly. gives marketers real intelligence to help them make real-time decisions about their digital media spend. Follow her @AdTechAmber.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

SmartBug Media

APRIL 9, 2019

Open rate: Although many brush off the open rate as a metric purely dependent on the email’s subject line (or subject lines, if you’re testing), there’s quite a bit more at play: Day of the week, time of day, sender name/appearance, and recency of engagement with your brand, just to name a few. For many B2B marketers, it might be.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. Also note that, like all Marketo features, this feature needs to comply with GDPR for European audiences and will not surface personalized content for people who have opted out. Predictive Content. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Scoop.it

MARCH 26, 2020

With Research Content, you can set up searches based on one or more terms at once (with modifiers like AND and OR), filter by recency, languages, content format, and even the domain. . It introduces a report about the predictions for the content marketing software market. Feed from a Twitter list.

Curation 74

Curation Press Paid Search Agency Content 74

Marketing Interactions

AUGUST 15, 2021

In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency. Behavior is a bit trickier. Product pages can fall somewhere in the middle. If a lead submits a demo request, that’s an immediate trigger to MQL and a push to sales.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

chiefmartech

FEBRUARY 6, 2017

There are two factors I suspect are at play here: The recency effect. Some product marketing, some product management, some content marketing, some building of martech stacks, some digital strategy work. Let’s look at why, and then address what you can do to tip the scales in your favor.

Consulting 40

Consulting Marketing Proposals Ideal Customer Profiles Work Management 40

Hubspot

MARCH 5, 2015

The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. Recency matters.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Martech Advisor

OCTOBER 24, 2019

However, these segments have significant limitations when it comes to programmatic marketing, including unknown data sources, no visibility into recency of intent or actions, along with the fact that optimization can only occur at the segment level, not the data element level. Adopting A Strategy.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. A search engine exclusively for inbound marketing and consumer statistics? 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Directive Agency

APRIL 15, 2022

Professional content marketer” and “professional ghostwriter,” however, are high-intent and may help me attract clients. Rankings are not stable; they fall and rise as factors like recency , site authority , new algorithms, and your competition’s actions all change the SERPs. . Those would be worth optimizing for. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Albacross

NOVEMBER 4, 2021

You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website. Relevancy: which pages and type of content they have checked. Refine your content strategy: Intent data helps you figure out which topics drive more attention and reaction of your ideal buyers.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

PathFactory

JUNE 5, 2019

But somewhere along the line, for some (thankfully not all) B2B companies, content marketing and demand generation started to drive into quicksand. In our Buying Friction Series, we outline various passive marketing tactics many B2B marketers use that that slow buyers down along their path to purchase. A major cause?

Merchandising 40

Merchandising Demand Generation Content Demand 40

Moz

JANUARY 1, 2019

With that in mind, People Also Ask results are important for content marketers on two fronts: They allow us lots of insight into what our target audience wants to know. You can also copy-paste your text in the tool and it will suggest terms and questions to add to optimize your content better for either search engine.

Research 59

Research Optimization SERP FAQ 59

Hubspot

JANUARY 9, 2012

This gives them a chance to read or otherwise consume your content without closing out of the thank-you page, to which they might return more inclined to share it. When a lead downloads another of your offers, or reconverts, they are indicating a stronger interest in your content.

Optimization 28

Optimization Conversion Landing Pages Hubspot 28

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing. How does Content Marketing fit into your overall marketing strategy?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Single Grain

MARCH 6, 2020

If you don’t take efforts to refresh your content (which we’ll show you how to do in just a minute!), content decay and its negative effect on your SEO strategy are almost inevitable. Take a look at this example that demonstrates that Google prioritizes recency. How to Spot Content Decay on Your Site.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Customer Experience Matrix

DECEMBER 26, 2014

lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points. content creation content marketing crm integration leadliaison marketing automation marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Launch Marketing

FEBRUARY 3, 2021

With Remain, the fundamental question is “Is this content still doing what it needs to do? The more recent a content asset is, the more likely it is that it’s fine for it to remain as is for the time being. However, recency alone should not determine whether you should act on content in some way.

Planning 71

Planning Content Marketing & Strategy Paper 71

Convince & Convert

MARCH 13, 2013

Accounts sharing your Twitter posts ranked by influence and recency. Most common days and hours in which your content is likely to be retreated. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Cost: $9/month for the Pro plan.

Social Media 149

Social Media Analytics Tools Lead Scoring 149

Scoop.it

OCTOBER 23, 2018

What’s even better, you can use tools to automate the search for relevant content, after which you can editorialize it by adding your point of view and push it to your blog. How to automate your content curation, step by step. to help them save time while curating and sharing the highest quality content on the planet.

Curation 89

Curation Content Lead Scoring Lead Ranking 89

Single Grain

APRIL 8, 2022

Multilingual content marketing. Multilingual content optimization. Recency and relevancy are more important when it comes to results than the years they have been driving them. Competitor analysis. User experience optimization. Global link building. Site speed optimization. Hreflang tag implementation.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies SEO 52

Industrial Marketing Today

APRIL 26, 2011

They are: Identify segments that will benefit the most from individualized content. Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Set up trigger rules for automatic insertion of dynamic content.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Hubspot

OCTOBER 22, 2015

You can either browse all of their collections at once by recency, or you can sort by category, including architecture, logos, photography, typography, and more. Each screenshot is called a "shot," and you can browse shots by popularity, recency, designer, or by "featured playoffs." 8) Dribbble. 9) Pinterest.

Examples 28

Examples Paid Search Agency Work Management Advertising Agencies 28

Hubspot

NOVEMBER 7, 2023

Katie White, content marketing manager at Centime , uses HubSpot CMS. She recommends segmenting your audiences into smaller groups so you can apply personalized marketing and messaging. For example, Vellacott’s team focuses on specific page views of conversion-based content, frequency, and recency of page views.

CRM 70

CRM Sales Management Work Management Marketing Management 70

Optinmonster

JANUARY 22, 2024

Improve Readability : Use short paragraphs, bullet points, and subheadings to make your content easy to read and scan. Use Keyword Suggestions Leveraging keyword suggestions is a strategic SEO tip to enhance your content marketing strategy.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

B2B Marketing Zone Posts

JULY 7, 2010

What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. They likely create a workaround.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40