The Smart Marketer’s Guide to Improving Web Traffic with Content Marketing

DivvyHQ

Instead of seeing your website as just a place to park your contact information or show off your products and services, think of it as a publishing platform. The more quality content you publish, the more you will be rewarded with interested, engaged visitors.

How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

Marketing Insider Group

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). Commitment to continual improvement is key to content marketing success.

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The Need for Speed: What is the Ideal Blog Publishing Frequency?

DivvyHQ

Is there an ideal blog publishing frequency? But a lot of this will depend on your audience, your resources, and what you are trying to achieve with your content marketing. Here's a deep dive to help you determine your ideal blog publishing frequency.

Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. Content Marketin

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

How Many Articles Should You Publish to Increase Traffic and Leads?

Marketing Insider Group

How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. We want to focus our content on our customers’ needs. Content Marketing

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. It’s widely used in content marketing.

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ).

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

How Content Marketing Helps Increase Organic Traffic

SmartBug Media

Organic traffic is the lifeblood of any healthy inbound marketing strategy. What most strategists don’t realize is content marketing can unlock your site’s organic search potential, but that requires a sturdy plan and a clear understanding of how organic traffic works.

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Content Marketing

The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts.

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising.

A sustainable process for optimized content marketing and brand publishing

Biznology

You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. We push brochureware, product copy, and editorial content left and right–and immediately its time to create more. Think of it as a holistic optimization effort to maximize the impact and reach of all your content.

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Traffic.

Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. Because that is our goal: content marketing ROI. Content Marketing

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How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. Source: Marketing Charts.

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Content Analytics: A Primer For Content Marketers & Publishers

Parse.ly

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Table of Contents.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That mindset is even more important today if you don’t want to drown in the deluge of online content.

9 Content Marketing Mistakes That Are Hurting Your Brand

Oracle

A re your content marketing strategies companies creating value or distaste among consumers ? “ My biggest — and only — pet peeve in content marketing is when companies chase quick wins rather than long-term gains.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Content Marketing

Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board.

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Whatever Happened to the Buzzword “Content Marketing?”

Oracle

Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term. Content vs. distribution. ” Content wants to be king , but so does distribution.

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And it all starts with traffic.

Pinterest for publishers

Biznology

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. 25 percent of retail referral traffic comes from Pinterest. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). (Photo credit: Wikipedia).

How to Manage Your Online Reputation with Content Marketing

Marketing Insider Group

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Ensure your voice is what speaks for you online with content marketing.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about?

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

A content strategy? Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. That’s the power of a robust content strategy. Content Marketing