Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). How Much Ineffective B2B Content Is Out There? Most of it sucks.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. That story becomes the heart and soul of everything you write. Here are a few examples: Point-of-view articles.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing?

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Marketing Insider Group

OCTOBER 18, 2023

Learn what creating content like a journalist really means and discover our best tips on how to do so. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. You’ll attract better clients with journalistic content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. Keeping a consistent weekly publishing schedule.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? To me, this statistic is surprisingly low.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. I just write my own.”.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Contently

JULY 10, 2019

“Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content. Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling. But don’t rely on them entirely, either.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Webbiquity

APRIL 11, 2023

Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. However, it’s best to add in your own storytelling into the post as well. Affiliate sales support independent publishing. AI is just a tool and not another version of you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. 575,000 tweets published. Affiliate sales support independent publishing. ” The Biggest Challenges in B2B Content Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. Here’s why you still need infographics in your content marketing. Yes, they are.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Contently

APRIL 2, 2018

People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. After a few decades, each issue reached millions of customers.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Marketing Insider Group

NOVEMBER 28, 2022

That is why 80% of CEOs are unhappy with the job marketing is doing. So what is marketing going to do now? The Content Marketing Imperative. The main point: The world has changed, most marketing stinks, and as marketers, we need to create content that attracts and converts new buyers based on helpful information.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

ClearVoice

JUNE 15, 2021

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. A strong marketing writer is part journalist, part subject matter expert, and part researcher—and they even have a sense of humor when the occasion calls for it. Ten Rules for Marketing Writing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

JUNE 29, 2021

Immediately, the content was a hit. The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. Diverse content requires diverse writers,” Westbrook said. “We That is the future of Perspectives. .”

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Contently

FEBRUARY 21, 2018

They explained that the woman had spent the past four years writing songs. Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. One by one, the signs ?ipped.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Contently

MARCH 18, 2020

Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. We cover all things content marketing, which is broad by design.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. The promise of content marketing is to earn your audience instead of buying it.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. And great content knows no geographic borders. “Humanized content” is No. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. In fact, 62 percent of companies outsource their content marketing.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Kristen Poli, content strategy associate.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Convince & Convert

OCTOBER 19, 2015

One cannot understand the reasons behind why another person would perform an action on their content until they have been in their shoes and performed action, too. Granted, the pros know how to create content and it’s always a good idea to dip your finger in someone else’s jar and learn from them because of this knowledge. You need it.

Trigger Marketing 150

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 150

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. These types of insights can inform all content marketing. Content is like gold. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Content Standard

JUNE 24, 2016

. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 59

Storytelling Content Marketing Paid Search Agency Advertising Agencies 59

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Contently

APRIL 4, 2019

Even though my praise was hyperbolic, my editor asked me to write a positive review of the film. In March, io9 published a blog post supporting director Zack Snyder’s assertion that Batman should murder innocents in movies and comics. Remember, content should either make your audience’s life or jobs better.

Content Marketing 136

Content Marketing Opinions Paid Search Agency Content 136

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. I think that’s an issue that a lot of marketers wrestle with.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100