7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. Content Marketing

Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

At first glance, the phrase “data storytelling” seems like an oxymoron. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. Scatter visuals throughout your content to maintain interest and maximize retention.

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The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

RockContent

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. “Snow Fall” was labeled ‘a new medium’ and ‘the future of web storytelling.’

9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site. One of the best places to publish a video is on social media. Content Marketing

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). The promise of content marketing is to earn your audience instead of buying it. Content Marketing

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising.

How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. Source: Marketing Charts.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing.

Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]

Oracle

by Amanda Batista | Tweet this Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. Here are 5 storytelling rules for the marketer.

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s something that content marketers should keep front and center in their toolbox. It’s essential for compelling brand storytelling. Make your content conversational. Use the Element of Surprise to Make Your Content Sizzle. Let Empathy Guide Your Content Strategy.

10 Best Content Marketing Blogs Every Marketer Should Follow

RockContent

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Contently strategist.

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1.

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. We’re all about data-based storytelling.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Top Priorities & Unique Challenges for B2B Content Marketing.

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Social impact storytelling needs to be a part of your content strategy in 2021. Storytelling CSR GE Reports Gen Z Millennials Patagonia

4 Secrets of Great Storytellers

Content Marketing Institute

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. Your Content Marketing Success Depends on It.

Why You Need Long-form Storytelling to Become a Thought Leader

RockContent

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. The power of storytelling can be harnessed and applied to thought leadership content by incorporating narrative devices to: Articulate new paradigms and possibilities. How Storytelling Supercharges Content.

How to use long-form storytelling in your marketing strategy

RockContent

The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. What is long-form storytelling?

The 2019 Publishing Calendar

Anyword

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. Content Marketing Publishers

Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads.

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Content Marketing

Data-Driven Storytelling – How and Why Publishers Use It

Anyword

What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. If you have a habit of getting your news online or prefer to stay up to date professionally through digital outlets, you’ve likely noticed at least one piece recently that uses data storytelling.

Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!

RockContent

the Saleslion) that read: What do the solar eclipse and content marketing have in common? And that we should stop making marketing analogies for everything that’s happening in this world. He said: “This is the point where you expect me to tie this all together with some pithy observation about business and marketing. Tie them back to who we think our audiences are (most likely marketers). Whitepaper: 7 steps to optimize your content marketing.

12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

Brands face multiple obstacles when organizing the content function. Great content takes a lot of hard work and time to create. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night. Determining Content Marketing ROI.

Don’t Publish a Press Release. Create a Product Story Instead

Contently

To this day, it’s arguably one of the best pieces of content marketing ever created. “88 SEMrush uses its own features to analyze its content on a regular basis. ” Marketers have this tendency to sugarcoat everything. Storytelling PR product story

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show.

Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

Marketing Insider Group

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling.

How To Integrate Content Marketing With Email Marketing

SendX

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times. First Off, What is Content Marketing?

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Is Sales Experience an Advantage for Content Marketers?

Marketing Insider Group

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. That feedback can enable marketers to enrich content with the exact information people want to know.

The Importance of B2B Storytelling

PureB2B

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Each storytelling format has its pros and cons, and great storytellers have learned how to maximize every platform’s strengths to benefit their cause. Storytelling also provides an alternate reality, especially if it’s fiction.

How to Relate to Your Audience with Empathy in Content Marketing

Marketing Insider Group

But for marketing material? The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. But without empathy, your content marketing will always fall flat.

The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

Tech companies are in somewhat of a unique position in the world of marketing. These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Content Marketing