Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. There’s no better way to optimize your website than to work with digital marketing experts. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. Long-tail: About 40% of all search traffic comes from them. It can be a definition, a list, a table, etc.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. What happens if or when today’s search engine results page (SERP) goes away? AI is coming to search.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Marketing Insider Group

JULY 6, 2021

So is social media an effective digital marketing strategy or not? To really be effective, brands need to implement a strong content marketing strategy to serve as the foundation, and integrate social media as a complementary tool for amplifying their message. The answer: content marketing. Quick Takeaways.

Social Media 362

Social Media Media Business Custom Publishing 362

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Google : Google’s current guidelines appear AI-neutral, favoring helpful content above all.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). Content Marketing.

Organic Leads 88

Organic Leads Traffic Organization Sales Qualified Leads 88

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Yet, with everyone now familiar with the “content is king” adage, marketers must pull out all the stops to ensure their content stands out from the rest. The result?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Conductor

MARCH 17, 2022

Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. In this article, we’ll identify the best metrics you can use to measure content marketing ROI and prove the value of SEO to your organization.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). But, if you’re new to content marketing – or looking to approach things in a new or different way – where do you even begin? Organic traffic?

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Ultimately, B2B buyers are looking for informative, helpful content as they journey through their buying process. Seems like an uphill battle, but really, it is inbound marketing.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. After all, 82% of online traffic comes from video content.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

FEBRUARY 27, 2023

Can you imagine seeing your content rank on Page 1 of SERPs? A marketing workshop can help you implement a content marketing strategy that turns that dream into a reality. Here’s how we’ve built our marketing workshop to help our clients achieve success. Start cranking out your content!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

CoSchedule

AUGUST 4, 2022

Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months.

Traffic 62

Traffic Tactics Optimization Organization 62

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey. Know the queries users are searching for.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective.

Google 229

Google Generation Guidelines High Quality Lead 229

Contently

APRIL 4, 2019

In the interest of generating these hot takes for site traffic, I’ve publicized my feelings about everything from political commentators to convicted murderers , and I admit that I’ve found the rhythm of the hot take cycle addictive. I’m still hoping some of my hot takes from 2014 will fade into the abyss of SERP #4.

Content Marketing 136

Content Marketing Opinions Paid Search Agency Content 136

Hubspot

OCTOBER 13, 2020

That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. In the meantime, you can geek out on this generic R script for the SERP tracker that Alex wrote about on his blog. Big publishers such as Forbes, Inc.,

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus.

SEO 133

SEO Content Marketing SERP Case Studies 133

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. SEO is defined by Moz.com as “ the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Moz

JANUARY 19, 2020

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. Then I examined which publishers can have the biggest impact on rankings. In general, the higher the R-score, the stronger the relationship between number of links from publishers and improvements in organic ranking.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Oktopost

DECEMBER 5, 2022

Social media in traffic. Extend your content marketing reach. Gain more backlinks and attract traffic. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

seo.co

MAY 11, 2022

When your web pages rank higher in the search results, you’ll generate more targeted traffic to your website, which will help you generate more leads. Generally speaking, SEO works by optimizing your content to be what search engines consider relevant to what users type into the search bar. SEO for getting your webpages in the SERPs.

SEO 105

SEO SERP Tips PPC 105

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. They currently hold a market share of 87.81 percent of all search traffic in the U.S.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

ClearVoice

OCTOBER 24, 2022

But there are ways that companies can use AI-generated content marketing to leverage their content strategies and make them more informative and effective. What is AI-generated content? Content generated by artificial intelligence is called AI-generated content. Google prefers human-generated content.

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). But for those who need a quick primer, here’s a basic SEO definition in marketing. We love this example from the Content Marketing Institute. Everybody wants them, right?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Hubspot

DECEMBER 21, 2017

The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Then, it declined.

Traffic 76

Traffic Features Google SERP 76

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. But how can you ensure that your webpage gets the traffic that it deserves? driving traffic to a landing page or increasing store visits).

Google 326

Google Mobile Advertising Business Work Management 326