Remove prospect
article thumbnail

Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

article thumbnail

62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

KoMarketing Associates

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Educate Your Content Marketing Prospects First, Then Sell Them

Benchmark Email

If you step back and look at your… The post Educate Your Content Marketing Prospects First, Then Sell Them appeared first on Benchmarkemail. It ends up turning off your audience and reducing the impact your blog can have on your company. Why is it Bad to Heavily Promote Your Company in Your Blog Posts?

Education 142
article thumbnail

B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

article thumbnail

Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

article thumbnail

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 314
article thumbnail

“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy. What is the Landing Page’s Importance in Digital Marketing? It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. They both need this engagement!