Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Promote New Videos on Social. Quick Takeaways. Optimize Your Videos for Search.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

CopyBlogger

DECEMBER 12, 2023

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger. Relying entirely.

Promotion 110

Promotion Examples Marketing & Strategy Content 110

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Marketing Insider Group

JUNE 4, 2019

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

Promotion 210

Promotion Tools Content High Quality Lead 210

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Show how the content will enhance his or her brand. Some experts are keen to build an audience on social media and promote their knowledge of a particular domain. Count me in that group.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It’s full of jargon, self-promotion, and fluff. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most of it sucks.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? Here’s 6 easy steps to maximizing your video content’s ROI and scaling your marketing efforts. Marketing Insider Group can help.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Terkel Marketing

MARCH 26, 2023

How Do I Promote a Small Business With Content Marketing? From providing enthusiastic updates about your business to connecting with the target audience, here are 12 answers to the question, “What are ways to promote a small business with content marketing?” appeared first on Terkel.

Small Business Marketing 45

Small Business Marketing Promotion Content Marketing Business 45

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. What is Cross-Promotion? You can see it everywhere.

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Your content can do the same for your customers. Quick Takeaways: When your content stays ahead of the “cycle of response,” you can prevent customer problems.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. You can promote your website organically or through paid ads. Here are some of the best ways to promote your B2B website. Here are some of the best ways to promote your B2B website. The post How Do I Promote My B2B Website?

Promotion 94

Promotion Marketing Websites B2B Thought Leadership B2B 94

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Leading Results Rambings

OCTOBER 20, 2023

Content marketing has emerged as a powerful force for businesses to connect with their audiences, build brand loyalty, and drive meaningful engagement. Yet, content marketing is far more than just churning out articles or promotional materials.

Content Marketing 98

Content Marketing Content Loyalty Creativity 98

PureB2B

OCTOBER 20, 2023

In this article, we will explore how display advertising can be a valuable and powerful tool in your event promotion arsenal and increase audience engagement.

Display 62

Display Promotion Advertisements Advertising 62

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Boosting posts is an option but likely not a sustainable plan for all your content. But what else is there? Click To Tweet.

Social Media 167

Social Media Promotion Media Content 167

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Spiralytics

OCTOBER 1, 2020

In this detailed guide, you’ll learn how to promote your blog successfully in 5 actionable steps. The post Actionable Tips for Successful Blog Promotion appeared first on Spiralytics Inc.

Promotion 118

Promotion Tips Content Marketing Content 118

Anyword

DECEMBER 8, 2022

Promotional emails are an excellent way to encourage your customers to purchase and earn you more revenue over the holiday season. This holiday season, we’re giving you some tips on how to write a killer promotional email that gets opened and read by your customers. But they can be notoriously difficult to write well — and to execute.

Promotion 98

Promotion Paid Search Agency Marketing Budget Creation Marketing Budget 98

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Your content marketing is similar. Avoid having “sales breath” in your content by only promoting products.

Sales Management 130

Sales Management Top of Funnel Content Marketing Paid Search Agency 130

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. It provides consumers with value without compromising it with sales pitches.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

DivvyHQ

MARCH 15, 2022

If you're looking for less expensive ways to scale your content promotion, look no further than native advertising. Here's more from guest contributor Adelina Karpenkova, Content Marketer at Joinative.

Promotion 92

Promotion Advertisements Advertising Content 92

ClearVoice

DECEMBER 18, 2023

This goes beyond understanding content topics and the search intent behind each keyword. If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.”

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95