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What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A

Litmus

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? What should marketers be doing differently? What does this tell us about the future of email? This is because Apple hasn’t started pushing their latest updates hard yet.

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How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it

Modern B2B

The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency.

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The One Email KPI To Watch in the Age of Mail Privacy Protection

Content Marketing Institute

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

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HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know

Litmus

Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates. You’ll also learn trends in content marketing, social media, video, and digital advertising that will help you build a smarter and more sophisticated marketing strategy in 2022. .

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Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. How do you expect email marketing to change in the near future? April Mullen. Follow April on LinkedIn and Twitter.

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3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As a marketing leader, you don’t need to get into the weeds. Re-evaluate your content marketing strategy , adding more of one activity or pulling back on another.