Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

KoMarketing Associates

AUGUST 31, 2017

Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building. Most enterprise-level marketers (45.5 percent) claimed that content development was their most pressing SEO issue in 2017. This was followed by mobile (30.3

Press 136

Press Marketing Report SEO Advertising Agencies 136

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

MarketMuse

DECEMBER 3, 2020

A public relations and content marketing masterclass. The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse.

Press 76

Press Webinar Metrics Organization Public Relations 76

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Your content marketing program depends on it.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. or “Does Anthem offer telemedicine visits in California?”.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Zoominfo

JUNE 27, 2019

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading.

Creativity 185

Creativity Content Marketing Planning Content 185

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Ranking 130

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. With a bit of creativity and stakeholder input, you can take content production out of the “too hard” basket. Something old, something new.

Press 52

Press Copywriting PR Content 52

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Read more: Content marketing activities you should be doing right now.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Marketing Insider Group

JULY 16, 2016

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. The show is intended to inspire you to use the craft of creativity to build something meaningful. Many who listen are already building […].

Press 100

Press Creativity Email Marketing Ad Building 100

Search Engine Journal

OCTOBER 3, 2019

With these tactics, you can easily come up with link-worthy content within a “boring” topic. The post How to Come up with Press-worthy Content for Boring Niches via @[link] appeared first on Search Engine Journal.

Press 91

Press Content Tactics Link Building 91

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Mediocrity : On their own, AI generators may spit out soulless, been-there-done-that content that lacks any originality.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Content Marketing Institute

JUNE 10, 2022

It’s time for a midyear checkup on your content and marketing strategy. Robert Rose shares the five questions he asks for a balanced content strategy assessment. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Continue reading →

Press 123

Press Marketing & Strategy Content Marketing Strategy 123

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

Brandpoint

MARCH 5, 2019

Depending on the size of your team, it’s easy to overlook content creation amidst the rest of the product launch logistics. Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. However, this type of content is not about your product directly.

Press 69

Press Product Screencast FAQ 69

DivvyHQ

SEPTEMBER 20, 2021

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

Press 104

Press Content Process Buyer's Journey 104

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Promote blogs or press releases across platforms. Website: Create Engaging Content and Experiences.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. Why Content Marketing and Public Relations Go Together? Creating high-quality content.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Marketing Insider Group

APRIL 5, 2023

But how can we ensure that AI-driven content is used responsibly? In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. What is Authenticity? Copyright Office. But where do you draw the line, if there even is one?

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Contently

APRIL 16, 2020

The content team has published a dozen pieces since mid-March, often breaking important news—like this story about how a GE Healthcare team was experimenting with 3D printing to boost ventilator production in Wisconsin, and this story about how AI-enhanced ultrasound was emerging as a key tool for doctors in Italy without access to CT scans.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Difficulty Showing Value.

B2B Marketing 177

B2B Marketing Content Marketing Lead Ranking Lead Scoring 177