Have You Tried Performance Video in Your 2020 Content Marketing Plan
Marketing Insider Group
APRIL 21, 2020
Because mobile viewers are often on the move, it used strong upfront branding to frontload the content. Plan for action. The “performance” part of performance video requires marketers to think through the action they want the user to take after watching the clip. Together, the tweaks led to a 2.9-fold
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