Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. If you want to dive in deeper, check out this curation of blogger outreach facts. Why Bloggers?

Blogger 148

Blogger Outreach Process Advertising Agencies 148

Outgrow

MARCH 24, 2022

Cold Outreach- How to Do It Right? The easiest way to reach out to a wider audience is through cold outreach. Hence, cold outreach can open doors for an extra boost in website traffic, audience engagement, and conversions. . What Is Cold Outreach? Where to Find People for Your Outreach? Five Rules of Cold Outreach.

Outreach 52

Outreach Tips Aggregators Outgrow 52

Content Marketing Institute

SEPTEMBER 24, 2019

Continue reading → The post How to Get Great Guests for Your B2B Podcast [Outreach Templates] appeared first on Content Marketing Institute. Get the strategies and templates to find amazing guests from someone who’s been here, done that.

Outreach 88

Outreach Template B2B B2B Marketing 88

Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

Blogger 151

Blogger Outreach Case Study Case Studies 151

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Outreach

APRIL 16, 2018

In 2015, we started a content marketing team, which I currently lead. So what can I as a content marketing leader teach you about sales? It was time to find a solution that could offer automated outreach to a larger number of people, while still retaining the personalization to build trust. We chose Outreach.

Outreach 84

Outreach Planning Cold Calling Marketing Prospects 84

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. However, I don’t believe outreach techniques or templates could guarantee success here.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach. What My Clients Have Taught Me about Blogger Outreach (business2community.com).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Don’t be shy! In summary….

ROI 91

ROI Effectiveness Planning Content Marketing 91

Content Standard

AUGUST 29, 2019

After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. ” PR and SEO Working Together = Brand Outreach Success. . ” PR and SEO Working Together = Brand Outreach Success. Proving Content Marketing ROI Is Easier Through Collaboration.

PR 84

PR Outreach SEO Brand Identity 84

Brandpoint

NOVEMBER 15, 2021

How to Prepare Meet regularly with all members of your marketing team (and sales, too!). Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events. The post 7 Content Marketing Trends for 2022 & How to Prepare appeared first on Brandpoint.

Trends 157

Trends Planning Work Management Contingency Planning 157

Marketing Insider Group

APRIL 28, 2016

This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. The post Influencer Outreach versus Brand Advocacy: How to Divide Your Investment appeared first on Marketing Insider Group.

Outreach 100

Outreach Brand Identity Branding Relevance 100

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Cold email outreach. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Search Engine Journal

SEPTEMBER 17, 2019

Here's how to take advantage of a pre-outreach strategy and secure social shares and links BEFORE your post goes live. The post How to Unleash the Power of the Pre-Outreach Strategy via @alextachalova appeared first on Search Engine Journal.

Outreach 77

Outreach Marketing & Strategy Link Building Ad Building 77

Search Engine Journal

SEPTEMBER 13, 2019

The post How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames appeared first on Search Engine Journal. Learn five actionable tips that will help you write a great subject which actually gets opened.

Outreach 86

Outreach Tips Link Building Ad Building 86

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Membership allows you to both subscribe and submit requests to other content marketers.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. Remember that you are ultimately in charge of, and responsible for, the content on your blog.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Business Leaders and Executive Management Executive support has the potential to be transformative to your content marketing, but it takes the right approach.

SME 116

SME Content Marketing Paid Search Agency Planning 116

Convince & Convert

JUNE 3, 2012

Reasons Why Online Influencer Outreach is Overrated. Second, as influencer outreach programs like this become more rampant, especially in hot verticals like Mom and Dad and tech blogs, readers and followers start to turn a jaundiced eye toward the endorsement itself. There are two reasons for this. It gives them an audience.

Outreach 155

Outreach Top of Funnel Blogger Skype 155

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard. Called AbrahamPR it evolved into Abraham Harrison a year later. Blogging Isn’t Cool.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Photo credit: zoxcleb. Did you build it and no one came?

Blogger 80

Blogger Outreach PR Public Relations 80

Kapost

APRIL 30, 2018

Account-based marketing (ABM) not only continues to serve as a buzzword among modern marketers, but it has also proven to be an extremely effective strategy across a few different areas. The post Where Targeted Outreach Fits in Account-Based Marketing appeared first on Kapost Content Marketing Blog.

Account Based Marketing 54

Account Based Marketing Outreach ABM Marketing & Strategy 54

Contently

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. Content requests – For managing asset requests from sellers and other frontline teams.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools.

Outreach 100

Outreach Rules Tools Buzz 100

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. Why Content Marketing and Public Relations Go Together? Creating high-quality content.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Brandpoint

MARCH 26, 2020

Use strategies that provide opportunities to focus on your designated market areas (DMAs). Plan earned media outreach and media buying efforts at these key locations. 4: Use SEO to your advantage Search engine optimization (SEO) can help your content rank better so it’s seen by the people who are searching relevant terms.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. HANDPICKED RELATED CONTENT: 17 IFTTT Recipes to Help Every Content Marketer Work Better.

Tools 111

Tools Automation Work Management Content Marketing 111

Zoominfo

DECEMBER 15, 2020

B2B Tips for Sales, Marketing, Recruitment, and More. Read more: How to Calculate Total Addressable Market (TAM) . Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game. Refine Your Content Marketing Strategy by Measuring Success.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Webbiquity

JULY 21, 2020

AI and ML are predominantly used in marketing today to either add smart automation to repetitive tasks (e.g., sending influencer outreach emails) or to perform common tasks more effectively (e.g., Myth #3: To remain valuable as a marketer, I’m going to have to become an expert in AI technology. But in the short term—no.

Marketing AI 344

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 344

Webbiquity

AUGUST 1, 2023

Blogging consistently is a great way to increase the number of keywords your site can rank for in organic search, connect with prospective buyers, demonstrate thought leadership, and build up an opt-in email marketing list. Just be sure to do it right (soooo many people do it wrong).

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content Marketing Institute

JANUARY 10, 2019

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team. Scrum benefits for content teams.

Planning 93

Planning Content Marketing Paid Search Agency Content 93

Search Engine Journal

OCTOBER 16, 2019

Here's why the majority of email templates are ineffective and how to make your next email outreach template outstanding. The post 5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates via @alextachalova appeared first on Search Engine Journal.

Outreach 50

Outreach Template Content Marketing Content 50