Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Martech

JUNE 27, 2023

3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. You can do a look-up by hand or use automated processes from providers like NetFactor. They’ll leave. You won’t know their actual names, but you will know the firms they represent.

Marketing Websites 93

Marketing Websites Marketing Management Peer-to-peer netFactor 93

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Two developments seem to be coming together here - a) adoption of lead management platforms and b) increased focused on content marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40