Biznology

DECEMBER 12, 2014

Most of the prospective clients we talk to are already engaged in some form of content marketing. A plan for generating truly great content. Ways to get that content noticed. KPIs – The Road Signs of Your Content Marketing Journey. High-Quality Content. That’s the good news. What Strategy?”.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Content Marketing Planning 80

RebelMouse

MARCH 27, 2019

Speed is vital to success with content. Multivariate Testing Built In It used to take entire departments, teams, and agencies to do what one person can now do on our platform. We make global content teams hyper efficient. Blazing Fast Our platform offers unparalleled page speed and scalable performance.

CMS Development 41

CMS Development Paid Search Agency Enterprise Management Work Management 41

SmartBug Media

JUNE 22, 2021

The most important thing to remember is to make sure the CTA is related to the content of the blog post. Lastly, make sure to utilize HubSpot’s multivariate CTAs when it makes sense. Analyzing your blog performance allows you to better implement a content marketing strategy that fits your audience’s interests.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Parse.ly

SEPTEMBER 26, 2022

Content analytics tools. A/B and multivariate testing tools. Content analytics tools. Content marketing teams are catching onto what media publishers have known for years: if you’re publishing a lot of content, you’d better have a good measurement system in place. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

OCTOBER 6, 2022

Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management).

Enterprise Management 88

Enterprise Management Work Management Marketing Management Digital Experience Platform 88

Adobe Experience Cloud Blog

APRIL 24, 2018

Is it any wonder that so much has been made of AI programs can write content, web pages and emails that are grammatically correct and that target appropriate keywords? The truth is, the web (and your buyers’ inboxes and social streams) are full of mediocre content. But that doesn’t mean there’s no room for AI in content marketing.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Optinmonster

FEBRUARY 7, 2022

AB Tasty , as the name suggests, is one of the most comprehensive AB testing and multivariate testing apps you’re going to find. Next, check out our roundup of the best content marketing tools to automate your lead generation even more. User Testing.

Conversion Rate 93

Conversion Rate A/B testing Optimization Conversion 93

RebelMouse

FEBRUARY 13, 2019

RebelMouse makes executing contests at scale easy to capture content for your library to reuse for content marketing. Multivariate Native Performance Testing. Most multivariate and experiment software on the web use JavaScript to rewrite pages after load. Custom Announcement Splash Pages.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse makes executing contests at scale easy to capture content for your library to reuse for content marketing. Multivariate Native Performance Testing. Most multivariate and experiment software on the web use JavaScript to rewrite pages after load. Custom Announcement Splash Pages.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse makes executing contests at scale easy to capture content for your library to reuse for content marketing. Multivariate Native Performance Testing Most multivariate and experiment software on the web use JavaScript to rewrite pages after load.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

SmartBug Media

JULY 13, 2023

Optimizely Optimizely is a highly effective conversion rate optimization tool that specializes in A/B testing, multivariate testing, and personalization. By leveraging these features, you can create highly targeted experiences that resonate with your audience, leading to increased engagement and higher consultation request conversions.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Content Marketing World presenters are here to help. Seventeen of them share how they use data not only to assess what did work, but also to determine what will work in their content marketing programs. Vary it up.

Analytics 101

Analytics Co-Registration Content Click Rate 101

6sense

DECEMBER 16, 2021

Uberflip: This content marketing platform lets users quickly launch campaigns and target audiences by leveraging existing content. Blog articles, social media, videos, and ebooks are turned into bespoke content hubs with responsive interfaces and CTAs.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

SmartBug Media

FEBRUARY 11, 2020

Make sure the end message, sales pitch, or offer remains the same in a content test. Multivariate Testing. Alter the layout, images, calls to action, and wording to see what elements resonate better with your customers.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Circle Studio

NOVEMBER 24, 2020

Agile marketing also places a high value on testing and monitoring. Campaigns or initiatives are always running in beta mode, with marketers closely monitoring the data and making necessary optimizations along the way. Create buyer-centric content.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

AUGUST 7, 2018

Maybe you even did some multivariate testing. Everything is evolving – the competitive landscape, our marketing tools, the way people communicate. They use it for content marketing, but it could be applied to almost anything. You split-test headlines, calls to action, hero shots, and copy. Hopefully, you got lucky.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Parse.ly

APRIL 6, 2020

Content analytics tools. A/B and multivariate testing tools. Content analytics tools. Content marketing teams are catching onto what media publishers have known for years: if you’re publishing a lot of content, you’d better have a good measurement system in place. A/B and multivariate testing tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

BenchmarkONE

DECEMBER 8, 2021

It’s an impressive alloy of content marketing and customer experience principles. . Run a multivariate display campaign in test markets to understand which messages resonate and convert customers the fastest. Mark Quadros is a SaaS content marketer that helps brands create and distribute rad content.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Optinmonster

APRIL 4, 2024

And it’s even better if you can test your sender names and email content. If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Lead Forensics

JANUARY 26, 2024

The ‘Must-Have’ Growth Hacking Ingredients Content Growth hacking is about having great content. Blogs and vlogs should form part of your strategy, along with an aggressive content marketing plan. So, to grow quickly you constantly need to be adding lots of good content.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A/B Test by The WordStream Blog.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Biznology

APRIL 4, 2013

As important, we had honed our understanding of how the target audience preferred the information through a multivariate A/B/C test, and had several stories in our backlog to markedly improve the site based on those insights. But it is not obvious to executives who are used to interruption marketing. In short, we were getting there.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Valasys

MAY 1, 2020

Read more on Top 10 Tips for Content Marketing During Coronavirus. Mastering the art of executing triggered email marketing campaigns is more or less all about personalizing the users’ experiences. The real-time triggered email campaigns, when done right are capable of generating instantaneous conversions.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

RebelMouse

DECEMBER 11, 2018

But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute , one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.

CMS Development 41

CMS Development Lead Scoring Lead Ranking Custom Publishing 41

Valasys

NOVEMBER 6, 2019

According to Teodora Lozan, SaaS Marketer at Socialinsider, analytics tools are the best friends for marketers to constantly review their data to see which types of strategies are paying off the best results.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Leadspace

OCTOBER 6, 2019

Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. Marketing is persuasion. You can see more from Mike Moran at Biznology.com.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Biznology

JUNE 5, 2013

Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Anyword

SEPTEMBER 29, 2021

To assist with optimization, Optimizely allows testing methods including multi-page, server-side, A/B, and multivariate, while user analysis triggers include clicks, visitor actions, and page views. Optimizely provides features to make the entire process of personalization and optimization easier for the customer.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Martech Advisor

OCTOBER 23, 2019

Renowned for its brand mascot Freddie, and an excellent user-experience with its witty call-to-actions, Mailchimp has become a favorite for content marketers wanting to promote their content efforts via marketing automation.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Adobe Experience Cloud Blog

OCTOBER 1, 2010

Content Marketing : “Content Marketing is turning insight and advice into campaigns that change people’s minds and incite action&# – B2B Content Marketing Handbook. Marketers don’t just need to get good at Content Marketing, they have to get great at it.

B2B Marketing 48

B2B Marketing Work Management B2B Marketing Management 48

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.

Optimization 118

Optimization Google Content Tactics 118

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.

Optimization 52

Optimization Google Content Tactics 52

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.

Optimization 52

Optimization Google Content Tactics 52

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. What you need to know about Content Amplification. To earn a bonus.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Salesforce Marketing Cloud

DECEMBER 19, 2023

This might look like investing in targeted lead generation efforts such as content marketing, webinars, and personalized landing pages. Multivariate testing: AI can handle more complex multivariate testing, where multiple elements within an email are simultaneously tested.

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Optinmonster

MARCH 19, 2024

Sharethrough Sharethrough ’s headline tool analyzes your title and gives it a score based on a multivariate linguistic algorithm. Another cool thing about BuzzSumo’s Content Ideas Generator is that it lets you explore the top-ranking content for your topic in Google search results.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89