Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Content marketing for engineers doesn’t have to be dull and boring.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. 2015 Update: Unfortunately, this video is no longer available through AT&T. Breathtaking.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The new generation of content marketing.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. ” Detroit’s dilemma should be familiar to content marketers. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Takeaways for Content Marketers.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. Not exactly….

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Huge’s work is, well, huge.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. It’s called interactive storytelling. And, it will give wings to your content strategy. . What is Interactive Storytelling? Because stories are sticky.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How Video Content Energizes Your Funnel. How Video Content Energizes Your Funnel. Educational and How-To Videos. Top of Funnel.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. This level of targeting requires a large catalogue of content.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

SnapApp

AUGUST 9, 2017

Dominos Pizza took interactive content into the stratosphere with their DXP campaign. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Outgrow

JULY 12, 2022

The need for visually appealing, engaging product marketing. Rethinking content marketing: how content marketing is different from influencer marketing. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. .

Work Management 52

Work Management Marketing Management Product Planning 52

ClearVoice

SEPTEMBER 22, 2020

Other forms of health content may include: Blogs about timely topics. Timing is critical to effective health industry content marketing. Without appearing opportunistic, smart content marketers have developed effective ways of providing information during the COVID-19 pandemic. Case studies of successes.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. This level of targeting requires a large catalogue of content.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 59

Resources Planning Content Marketing Best Practices 59

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Content Marketing Planning Best Practices 50

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Planning Content Marketing Best Practices 50

SnapApp

OCTOBER 8, 2015

Through content marketing strategy, their marketing team is reframing the public perception of Xerox. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. There is indeed much content on this site, but there’s no guide for a call-to-action. The site is not doing an optimal job of storytelling and getting me to offer my email address. Benefit content is immense. Videos are compelling. Here’s the SEO snippet.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

MARCH 18, 2018

No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. 10 Exceptional B2B Content Marketing Examples. CB Insights: Newsletter.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. 9 Exceptional B2B Content Marketing Examples.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Convince & Convert

OCTOBER 22, 2013

“Big Content”, also known as content that requires significant time and resources, is all the rage today. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., from fun, long-term content creations to powerful projects that really drive business? Kelsey Libert.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling.

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2017 winner in the "Video for the Web -- Travel" category. 3) B2B Marketing Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107