Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. In your small or medium-sized business, you’re probably wondering how. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. I think that’s an issue that a lot of marketers wrestle with.

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Storytelling Brand Identity Branding Work Management 100

Marketing Insider Group

FEBRUARY 10, 2021

Convey a consistent message across your website and content marketing. Source: Medium. For example, if you’re a content marketing agency, you could list things like driving traffic to websites, SEO, and capturing leads. Incorporating Your Unique Value Proposition into Your Content Marketing Strategy.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. We’ll leave that to the Oscars and the grouches.

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Content Marketing Planning Content Television marketing 66

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. After some CMS or coding magic, your content goes live. x 11 page or blog post template.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. After some CMS or coding magic, your content goes live. x 11 page or blog post template.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Trade Press Services

JANUARY 2, 2024

Seven Reasons B2B Customers Buy and What It Means for Marketers Six Warning Signs You Don’t Know Your Customers Well Enough Empathy in Marketing: Why a Human Touch Is Crucial How to Foster Empathy to Drive Powerful Marketing Campaigns How to Express Gratitude to Your Clients What Your Buyers Think About You (And What You Can Do About It) 6.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

NOVEMBER 25, 2017

Source: Medium ). 35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding. billion in 2016, it should come as little surprise that publishers in this sector are experimenting with new ways to meet the feverish demand for audio content. Source: Adweek ). (23:40):

Paid Search Agency 83

Paid Search Agency Buy Advertising Agencies Content Marketing 83

Zoominfo

JANUARY 21, 2019

Read: The Beginner’s Guide to YouTube for B2B Marketing. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world.

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Planning Work Management Zoominfo Storytelling 164

Content Standard

DECEMBER 4, 2018

This is why well-chosen content marketing KPIs are more essential than ever. Keeping these characteristics in mind can be difficult for content marketers in particular because content work spans so many disciplines. Stage 1: Content Creation. ” Publishing Cadence. Stage 2: Publication and SEO.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

DivvyHQ

MAY 18, 2016

We’ve seen content influence everything from social media to the way we think about thought leadership, and now a new trend is on the rise. Longform storytelling is the future of content marketing. Medium is quickly becoming homebase for prolific thinkers, writers and media websites. Create a storytelling culture.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. with virtual and augmented reality.

Brand Identity 96

Brand Identity Branding Advertising Mediums Eye-Tracking 96

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. First, we want to drive more traffic to publishers in this new world of search. Don’t let your storytelling go to waste!

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. When you read headlines like “ The Washington Post’s Robot Reporter Has Published 850 Articles in the Past Year ,” it’s bound to give you nightmares. I’d suggest the Content Strategists group on Facebook.

Content 167

Content Linkedin Facebook Analysis 167

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. One of the best strategies is to publish articles that position the CEO as a thought leader. million views as of September 2018.

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. Where this powerful new medium is headed . Interactive TV and other emerging platforms.

Brand Identity 94

Brand Identity Branding Content Interactive Marketing 94

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic.

Class 61

Class Analytics Planning Best Practices 61

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. A lot of great storytelling exists in the business world.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on….

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Storytelling brings many benefits to your B2B organisation. That illustrates why brand storytelling is so effective. What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. To successfully reach their audiences, marketers must adapt, and the answer lies in well-crafted brand storytelling through different deliveries—writing, photography, video, and animation.

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Content Standard

JULY 1, 2015

Skyword was cited for highest gross customer satisfaction scores in Forrester Research’s first Wave Report for Content Marketing Platforms (CMPs). According to Forrester, “Skyword is known by most content marketers for its pool of writers, photographers, and videographers, offered as a service.

Work Management 40

Work Management Marketing Management Marketing Report Research 40

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Content Standard

MAY 22, 2016

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill. Here’s why.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Standard

MARCH 11, 2015

It’s no wonder marketers are constantly asking questions like, “What is content marketing, what is inbound marketing, what is brand journalism, and what are the differences between them?” Here is your definitive, “no BS” guide to navigating the muddy waters that are marketing buzzwords.

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Content Standard

APRIL 28, 2017

It’s just a side project for the folks in marketing.) How could I allow those kinds of connotations to cling to my beloved content marketing? My hypothesis is that the very ease of starting a blog and publishing posts is what makes so many corporate blogs so lousy. (The corporate blog? It hinted at (yuck!)

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. The Branded Content Market Heats Back Up.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Content Standard

MAY 22, 2016

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Valasys

JANUARY 23, 2020

Write blog posts: Blogging is a powerful marketing tool in the arsenal of B2B marketers. According to the Content Marketing Institute , 76% of marketers accede that blogs are a vital part of their content marketing strategy. Read more on 7 Best Practices for B2B Video marketing.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52