Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. You might not be doing your content marketing correctly! Long Tail Keyword. A Buyer’s Persona.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Let’s talk!

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Only B2B

JANUARY 25, 2021

Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting. What we want to frame is, it’s not something to set and forget, especially when it comes to marketing, where every action is going digital.

Trends 118

Trends Content Marketing Long Tail Marketing Lead Scoring 118

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Webbiquity

OCTOBER 21, 2022

Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies. Here’s a look at the essential rules that SEO copywriting must follow for true success: Write Readable Content. High-quality, relevant, informative content ranks higher than average copy.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Content Standard

SEPTEMBER 16, 2020

The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition. Siri’s reliance on Google makes it a straightforward voice search tool to optimize your content around.

Search Marketing 104

Search Marketing Long Tail Marketing Content Marketing Amazon 104

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? Short tail keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

ClearVoice

JANUARY 8, 2024

That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. Do you really need short-tail and long-tail keywords?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Scoop.it

MARCH 14, 2024

For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target. However, if you partner with influencers, you can use their social channels and blogs to target the same long-tail keywords. Not a bad payback after approximately three weeks!”

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

FEBRUARY 22, 2021

Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Content plays the long game.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Tiecas

MARCH 2, 2024

AI’s presence is felt not just in industrial SEO and content marketing. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., helping marketers tailor content accordingly to match their industrial audience’s search intent.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Marketing Insider Group

JULY 3, 2023

You can use that intel to help you build a content calendar for the year. Also, make sure you use Google Trends alongside other marketing tools. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Image Source 2. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

BOP Design

JULY 20, 2021

Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. Contact us today to talk to our team about a B2B website and content marketing strategy for your business.

Keywords 118

Keywords Intent Buy SEO 118

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

KoMarketing Associates

AUGUST 18, 2015

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. First and foremost, content marketing IS marketing. So as a content marketer, what do you do with that information?

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Top Rank Marketing

FEBRUARY 5, 2024

By targeting only the broadest, highest-level keywords, you have no way to connect your content with users who are searching for something specific. We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

KoMarketing Associates

APRIL 1, 2020

Key content marketing aspects of social media profiles to consider: Creative: Integrate high quality cover photos, organizational logo and icons, and video assets if possible. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. Slideshare ). Demandmetric ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Tom and Jerry.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Top Rank Marketing

OCTOBER 30, 2023

Alt text helps search engines understand the content of the image and is important for accessibility. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent. SEO plays a vital role in content marketing by driving organic traffic to your content.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

DivvyHQ

MAY 17, 2018

Because of this change in overall search behavior, brands are realizing they need to develop two strategies for content marketing: one for users approaching searches via text, and another for those people making voice-activated searches. SEO also plays a role in voice-activated content marketing. Click To Tweet.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

Oktopost

JUNE 16, 2020

Long-tail keywords! Long-tail keywords who?) Knock-knock jokes, best knock-knock jokes, funniest clean knock-knock jokes, knock-knock jokes about marketing, jokes for kids, knock-knock jokes for kids, funniest kids’ knock-knock jokes about B2B marketing. I’m doing content marketing for a cheese company.

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126