Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. Navigational keywords.

Keywords 88

Keywords Intent Resources Top of Funnel 88

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Analyze the First Page of SERPs. Outline the Content. Outline the Content.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP).

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

KoMarketing Associates

APRIL 1, 2020

Key content marketing aspects of social media profiles to consider: Creative: Integrate high quality cover photos, organizational logo and icons, and video assets if possible. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. Many marketers still struggle to align these imperative areas of online marketing. Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

MAY 14, 2019

But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MAY 13, 2020

As a content marketer, I see these as empty plots of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Create Relevant Content. Step 2: Create Relevant Content. Select a Relevant Query.

Features 165

Features Google B2B Marketing Top of Funnel 165

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Anyword

JANUARY 18, 2022

So we know what SEO is and why it’s an essential part of any online marketing campaign … but how do we actually become SEO pros? Two key elements come to mind: Strong SEO copywriting and searchable keywords. Use keywords, but be natural with them. Even content optimized for SEO should be user-friendly and readable.

Copywriting 77

Copywriting SEO Tools Work Management 77

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Content Appearing in SERPs.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

MARCH 17, 2015

For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here specifically. Second, Google Knowledge Graph is increasingly prevalent in organic results across the various types of keyword searches. Direct Answer Example: Action Items for B2B Marketers?

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. 4 Ads at Bottom of SERPs. The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

AUGUST 15, 2017

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) Evaluate the Existing Keyword Target. Analyze the Current SERPs.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 26, 2020

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." Landing Pages, Forms, and Offers.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

KoMarketing Associates

SEPTEMBER 14, 2017

If you take a closer look at the websites that rank on the first page of a Baidu SERP, you will find almost every site has an ICP license. Create Relevant and Unique Content. Content is the core of Baidu SEO. Keyword research should guide your SEO and content marketing efforts. Use META Data. Build Links.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

KoMarketing Associates

DECEMBER 15, 2015

Fortunately, or unfortunately, SEO has evolved into many things and while there have certainly been arguments made about what SEO is or is not, in my opinion, SEO now goes beyond technical website changes, keyword research, and link building. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

SEPTEMBER 20, 2016

As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is content marketing?” ” in Google. Step 5: Be Patient.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Google’s SERPs offer a quick-fix for this issue.

Process 120

Process B2B Guidelines Paid Search Agency 120

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

SmartBug Media

MARCH 19, 2021

of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices. Content Marketing Institute. Must-read articles: The Right Way to Teach, Tease, and Soothe Your Audience With Content.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 5 Essential Daily SEO Tasks for B2B Marketing in 2019.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

OCTOBER 9, 2018

SEO software, such as SEMrush, can evaluate estimated traffic and what keywords a company is ranking for on organic SERP results. This can show you which of their blog posts performed well on social media, which is a good indicator of what might be popular with your own audience.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. The no-click (also known as zero click) searches will remain a factor for marketers. When you target another keyword phrase, you’re dealt a new set of cards. Domain name.

Paid Content 107

Paid Content Keywords Lead Ranking Lead Scoring 107