The Content Marketer’s Guide to Keyword Targeting in 2022


If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know?

What Are Branded Keywords And Why They Are So Important for Content Marketing?


A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. What are branded keywords?


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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. In fact, lazy keyword stuffing will have a negative impact on your results. Good keyword research is rooted in buyer intent. What is keyword research and why is it important?

7 Free Keyword Research Tools for Content Marketers

Content Marketing Institute

Can we finally take it easy on keywords? Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Not really.

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies


For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. Your audience doesn’t always arrive at content that sells your product through a search. The answer is keyword ontology.

How Keyword Cannibalization is Killing Your SEO


To rank their content higher in search results, most digital marketing teams rely on keyword. The post How Keyword Cannibalization is Killing Your SEO appeared first on Spiralytics Inc. Search Engine Optimisation content marketing keywords SEO SEO tips

The Ultimate Guide to Paid Content Marketing

Marketing Insider Group

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. But what if I told you there’s a way to give your content marketing a little boost in views and engagement? Enter: paid content marketing.

Think Outside the Search Box for SEO Keyword Opportunities

Content Marketing Institute

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game. Continue reading → Company News

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. Content MarketingEvery day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar.

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Why Your Content Marketing Needs Standard Operating Procedures


A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. The solution resides in the minds of your marketing team. Why content marketing SOPs are necessary. Content briefs for creators. Content Marketing process SOP

The Complete Content Marketing Strategy for Product Launches

Marketing Insider Group

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. On average, it takes about 3-4 months of consistent, quality content to see larger yield.

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. I’ve obeyed as executives asked me to create content to sell people. I watched that content fail.

How to Do a Keyword Research for Your SEO Strategy


SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. One of the most crucial SEO tasks is keyword research. How to do keyword research? Keywords Everywhere.

How To Find SEO and Keyword Ranking Success on Google in 2022

Content Marketing Institute

That could be a win for content marketers who keep up. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.

What Defines a Quality Content Marketing Strategy

Marketing Insider Group

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. In the sections that follow we will: Cover some content marketing basics to set the foundation.

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

How to Build a Content Marketing Manager Job Description

Marketing Insider Group

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. That’s why content marketing manager job descriptions are so important.

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Content Marketing: How to do Keyword Research for SEO

The Brit Agency

Inbound Marketing is all about creating valuable content that has been designed specifically to answer the questions that your prospects have, at the right time within their buyer’s journey. Keywords are the foundation of SEO and a key aspect of any Inbound Marketing program.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. An e-book is not content marketing.

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

10 Content Marketing Tips for Brands

Marketing Insider Group

Content marketing is the driving factor in your website’s traffic. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you are using content marketing already let’s get a little honesty going….

3 Keyword Research Trends to Get Your Content Seen

Content Marketing Institute

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

How to Develop a Successful Regional Content Marketing Strategy


To give your brand a fighting edge, you need to narrow your focus, and a great way to do that is to concentrate on regional content marketing. Your organization is only one of millions around the world competing for attention online.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content.

Great White SEO Content Marketing: Understanding Parent & Child Keywords


When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. This shark’s evolving search algorithms lurk beneath the warm waters of the web, devouring websites and content programs that can’t keep up with algorithmic shifts. Many content marketers are already well-aware of the importance of search visibility. And you know creating targeted content is essential. What is content planning?

8 Content Marketing Mishaps and How to Fix Them


Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. But ask any content marketer and they'll tell you some horror stories about when things didn't go as planned.

10 Google Sheet Templates for SEO and Content Marketing

Marketing Insider Group

Using a Google sheet for content marketing planning and SEO management is one of the most effective ways you can keep your strategy on track. It’s true that there are tons of powerful technology tools out there for different content marketing needs. Content Strategy.

5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical.

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. At the time, SEO specialists and marketers were stumped. It’s a sign of things to come: a world where keywords matter less than they once did. Do Keywords Still Matter?

Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ).

Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

But what about AI-generated content marketing? Can machines generate quality digital content that engages real human customers? There’s no doubt that AI-generated content marketing writing is getting smarter and more “human” as time goes on. Content Marketing

My Prediction for The State of Content Marketing 2022

Marketing Insider Group

Every year, Semruush releases their state of content marketing report. After downloading a copy, I am happy to report that the state of content marketing is strong. One proof point: 47% of companies plan to grow their content teams in 2022. AI-Generated Content.

How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers.