article thumbnail

Must-Knows for Building Your 2017 Content Marketing Budget

Kapost

For many companies, the topic of a content marketing budget leaves a huge question mark. For one, content is an investment that often takes time to generate a return. The content you create should be aspirational, functional, and in-alignment with long-term marketing goals. Create more content in less time.

article thumbnail

Using AI-powered predictive analytics to time your next move

Martech

Again, you can see that up and down jigsaw pattern, that’s our cyclicality. He added, “If you were doing search marketing or even doing content marketing, you would [determine] which weeks in the next five or six weeks here or the next 10 or 12 weeks, what weeks do I want to put out more content about marketing automation?”.

Analytics 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” One of the most used platforms is e-mail marketing.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” One of the most used platforms is e-mail marketing.

article thumbnail

Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I love jigsaw puzzles. I think that’s why I enjoy integrated digital marketing so much. Content marketing, SEO, web design…by combining all these tactics, you multiply the effectiveness of each one. Today, I’m sharing 4 integral pieces to successful integrated digital marketing for B2B businesses of all sizes.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” One of the most used platforms is e-mail marketing.