KoMarketing Associates
JANUARY 14, 2021
The Intersection of Sales and Marketing Teams. Marketing and sales team collaboration is second nature for some businesses, but previous research suggests that this may change in the near future.
Hubspot
SEPTEMBER 30, 2020
86% of marketing professionals spend their efforts on accounts that sales is targeting. 62 of marketers say they can measure a positive impact since adopting ABM. 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. InsideView, 2018 ). InsideView, 2018 ). TOPO, 2019 ).
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KoMarketing Associates
JUNE 13, 2019
The creative team is not the only one that marketers have struggled to work with in the past – the sales team has found difficulty aligning with marketers as well, according to previous research.
KoMarketing Associates
JUNE 8, 2012
How B2B Marketers Are Scoring Big with Social Media. 6 Steps to Inbound Marketing Success. Mobile Marketing by the Numbers. Marketing in Social Media: What Works for European Marketers. Visualizing the Marketing Value of Search Engine Optimization: 6 Examples. How Social Is B2B? Source: How Social Is B2B?
Televerde
FEBRUARY 19, 2018
One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.
Content4Demand
SEPTEMBER 5, 2019
By Holly Celeste Fisk, Marketing. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Killer Content. 2020 Killer Content Awards – Submit a Nomination. Marketing Mandates. Joe Pulizzi Shares His 7 Laws of Content Marketing at CMWorld 2019.
Adobe Experience Cloud Blog
SEPTEMBER 22, 2016
Now is the time for women—not just in tech, but also in other critical business units like sales, marketing, and operations. Tracy Eiler, CMO of InsideView, will be moderating this panel of successful women leaders from Zoura, Infer, InsideView, Salesforce, Everstring, Gainsight, and Terminus who are kicking @$$ and taking names.
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