Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Before we dive in, it’s important to first make the distinction between the content that is actually underperforming and the content that hasn’t ramped up or gained traction yet.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

SmartBug Media

SEPTEMBER 6, 2019

Customize content marketing and improve current content to address specific subjects and topic areas as well as pain points that the buyer is demonstrating through their research. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Webbiquity

APRIL 2, 2019

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Content Length. Long-Tail Keywords Perform Best. Video Content Is Growing. Content marketers can’t afford to take their hands off of the wheel.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Single Grain

MAY 26, 2023

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

NOVEMBER 4, 2016

Even though you’re not selling the infographic, if you’re using this content to attract potential customers, you’ll want to keep their objectives and motivators in mind. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. 2) HubSpot Research. 5) Use recent data.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

MARCH 17, 2015

Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. The fact that the term has stuck around as long as it has is a testament to people not thinking outside the box for a new cliché.

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

Single Grain

OCTOBER 6, 2020

Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Here at Single Grain, we also update our content. How I Gathered the Data.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. Not to mention frustrating.).

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Hubspot

SEPTEMBER 28, 2016

I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. But are they bringing in traffic? So what can you do about it?

Organization 28

Organization Tips Correlation Domain 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Search engine optimization is incredibly important for marketers. Confusion is a common issue facing digital content marketers -- and we want to help. Why long-tail keywords? SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. Social algorithms (and users) love native content. To say we were confused would be an understatement.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

OCTOBER 15, 2018

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. Content Strategy in 2018 and Beyond. Search Engines are Changing.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Conductor

JULY 6, 2022

As Search Engine Land explains, you can specifically angle your content to target these two high-value page placements. Landing these high-value positions is extremely competitive, but the Conductor platform can give you an edge. Even moderate gains in position can yield significant increases in traffic. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Tech buyers consume over 13 pieces of content before making a purchase decision! Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. In other words, a great SEO strategy helps with optimizing your entire SaaS website, turning everything your company puts out into high-quality pieces worthy of use in a content marketing strategy.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Optinmonster

MARCH 19, 2024

Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral. Questions: In this section, you’ll find long-tail keywords in question format. Select a blog post title that HubSpot recommends (you can edit it later). Fine-tune the blog outline structure HubSpot suggests.

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

The Lead Agency

MARCH 27, 2018

With B2B marketing, the main aim is about meeting the needs of other businesses. A solid marketing strategy will not only address those needs, but also your position in the marketplace. It will address current challenges facing your business and where to reach your target market. 5: B2B Email marketing strategy.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Inbox Insight

NOVEMBER 26, 2018

Search engine optimization (SEO) and search engine marketing (SEM) are both essential components of your B2B content marketing because they enable you to intercept prospects with your content at critical touchpoints. However, having a clear understanding of what content to assign to each tactic is essential for success.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Content creation. Content Marketing.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

ClearVoice

JULY 17, 2023

It’s through content marketing. In this blog post, we’ll look at the different aspects of content marketing and how each aspect can supercharge adoption for your fintech solutions and increase customer engagement. Plus, examples of fintech companies that are doing content marketing right.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Single Grain

JANUARY 16, 2023

for the 10th position. Google uses more than 200 organic ranking factors in its algorithm, the most important of which are backlinks, high-quality content, page speed, responsive site design, website security, keyword usage in the content, and SEO-friendly site structure. more backlinks compared to positions #2-#10. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. But we are entering 2020 soon and your content marketing strategies needs to be updated.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

AUGUST 26, 2016

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. In July of 2015, my company started prioritizing content marketing and blogging.

Resources 28

Resources Education Lead Scoring Lead Ranking 28

Single Grain

MAY 29, 2023

There are a few reasons why it’s especially important for SaaS companies to drive more organic traffic to their site: Recurring Revenue Model : SaaS businesses operate on a subscription-based model, meaning they rely heavily on long-term customer relationships and recurring revenue. HubSpot is a great example of SaaS content marketing.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Create good content.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Scoop.it

JULY 14, 2022

And rightly, many industry experts and marketers rely on content marketing to expand their brand’s awareness. Numbers corroborate this claim; as per the 2021 marketing report by Hubspot , 82 percent of marketers actively use content marketing to scale their brand presence.

Marketing AI 59

Marketing AI Content Marketing Top of Funnel Planning 59

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. Prioritize integrity in TOFU content. VIP content.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. While the marketing realm is vast, your needs might be niche-specific. However, the long-term cost benefits can be substantial.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98